Webinar Metrics Related Topics 
Zoominfo
JULY 17, 2018
B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.
The Pipeline
SEPTEMBER 11, 2019
Those of you who follow the blog, know that along with my friends at Scott’s Directories , have been presenting a series of webinars on Proactive Prospecting. As outlined in the first webinar, I built Renbor using Scott’s for leads in the early days, and have not stopped since. Objection Handling.
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No More Cold Calling
FEBRUARY 13, 2020
Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. Sales strategy isn’t yours or mine. It’s your company’s strategy for attracting customers. Lior Arussy answers that question in his post, “ Why Your Bold 2019 Strategy Is D.O.A.
Zoominfo
APRIL 23, 2021
ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. It's a win-win strategy for both teams. It's a win-win strategy for both teams. Enter Account-Based Marketing (ABM).
Sales Gravy
JANUARY 1, 2025
Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers.
SBI Growth
NOVEMBER 7, 2024
Driving GTM efficiency was the focus of this year’s annual planning webinar series. Optimizing your GTM strategy for efficiency is essential for success, as is recognizing the impact of productivity. As a sales leader, it’s crucial to develop a strategy that prioritizes increasing productivity for overall success.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact. Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. Save your seat today!
Speaker: Kevin Burke
This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? Save your seat today!
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Speaker: Daniel Quick, Head of Customer Education, Asana
In this webinar, Daniel Quick, the Head of Customer Education at Asana, will share how he brings his background in game design into the Customer Education experience at Asana, and help you do the same. Join Skilljar to learn: How great program strategies can encourage your learners to take training.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Speaker: Matthew Hawk, VP of Instructional Design and Training Delivery, Synchrony
As many companies begin to consider or implement sales enablement technologies, one question keeps popping up: what should your training content strategy look like? You will come away from this webinar with: An understanding of the full Sales Enablement picture.
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