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3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. Download the full Leads360 report, Text Messaging for Better Sales Conversion , and learn more about how to use text messaging effectively in the selling process. [1] 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2]
Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM. Yuchun and Mark had known each other for 15 years when an “aha moment” at a training session led to their collaboration. a leading sales and presentation training firm.
About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars. So, prepare for an interesting conversation with a man with all kinds of acumen and experience, now on CEO Corner. Brian Burnell: Welcome to CEO Corner, I’m Brian Burnell.
Checkout over 30 different interactive marketing tool live examples for some of the leading B2B brands, each of which leverages this integration: [link].
“When I moved to UNICA my role was sales ops. I did that through a series of jobs at AT&T and at the next company, I did the same thing. I did outside sales, then came in and taught other people. So that’s kind of how it started. Part of my job was training and enablement. ” Q: What is sales enablement?
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