Training Related Topics 
Anthony Cole Training
DECEMBER 19, 2024
As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025.
Sales and Marketing Management
JUNE 12, 2025
Sales leaders play a pivotal role in ensuring training translates into action. Without active leadership engagement, reinforcement strategies and a customized approach that aligns with the company’s sales environment, training efforts often fall flat.
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Understanding the Sales Force
MARCH 16, 2025
.” If we can’t remember anything from eight engaging, memorable, action-packed seasons of a suspenseful show like “24”, how can we expect salespeople to remember, never mind apply and execute, what they learned from comparatively mundane sales training, especially if it didn’t take place this year?
Sales and Marketing Management
JULY 3, 2025
When poorly planned and executed, sales training can have the opposite effect of intended goals. Here are seven ways to get the impact from sales training. The post 7 Unbreakable Rules for Delivering Effective Sales Training appeared first on Sales & Marketing Management.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
You'll learn how to: Fix the Gaps 🗣 Why traditional coaching falls short—and how to improve it Boost Confidence 🚀 How role plays fast-track rep skill and readiness Handle Objections 💡 Tactical ways to train for tough scenarios Prep with Purpose 🤝 Make every customer conversation count Coach with Consistency 🏆 (..)
The Sales Collective
MAY 14, 2025
Sales training has never been more important or difficult to get right. But not all training is created equally. The 17% of sales leaders representing manufacturing may reflect a sector where the need for sales training is just as real, but often more specialized. It’s flexible, scalable, and it works.
Anthony Cole Training
JANUARY 10, 2025
Our team of sales experts at Anthony Cole Training Group have compiled 25 sales tips to help your salespeople prospect smarter, plan effectively, and sell with confidence. As Sales Leader, it is your role to bring resources to your team to help them become even better.
Speaker: Steve Worthy, MBA
In this candid and deeply practical session, retail leadership strategist Steve Worthy will explore why sharpening executive judgment is now the most critical factor in successful AI-driven store experiences. 📆 August 12, 2025 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST
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Will your B2B sales rep training program result in long-lasting sales performance improvement? Download this whitepaper – Training Reinforcement - Critical For B2B Sales Reps – to learn how to strategically develop your B2B sales training reinforcement and maximize sales rep behavior change (and your ROI).
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Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training. As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers.
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Training dispersed sales reps about your products is challenging, costly and hard to measure. Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success. Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success.
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Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training. As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers.
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Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute. Understanding the options. Assessing the need. Criteria for selecting a platform/vendor. Content creation. Success stories of leading companies.
Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA
Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”. In this webinar, sales enablement expert Mike Kunkle will: Explore how you can deliver real results with sales training.
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Online product sales training: Are you ready? If you’re trying to train all your sales reps while minimizing costs, an online training platform can help you do more with less. To effectively train all your sales reps on your products, how do you: Compete for the engagement of busy sales reps?
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