DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

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Trade Show Leads Marketing Qualified Lead Lead Generation 227

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

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Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Trade Show Lead Generation Sales Qualified Lead Leads 191

SBI Growth

APRIL 23, 2019

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

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Trade Show Marketing Campaigns Opportunity 180

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

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Trade Show Decision Maker Travel Hotels 180

DiscoverOrg Sales

FEBRUARY 14, 2018

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process.

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Trade Show Prospecting Face-to-face Decision Maker 193

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI.

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Trade Show ROI Marketing Promotion 173

The Sales Heretic

MARCH 20, 2018

Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S.

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Trade Show Consumer Industry Marketing 170

Sales 2.0

MARCH 6, 2021

I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. “I remember coming back from vacation and getting texts, all the trade shows had been canceled,” said Stephen Spiegel, CEO of CrewHu and a SalesRoads client.

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Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Marketing Social Media Lead Rank 187

Sales and Marketing Management

JUNE 24, 2024

A trade show is the perfect place to reach all the customers you've been aiming for in a fraction of the cost and time. The post Why Your Business Should Invest in a Trade Show Exhibit appeared first on Sales & Marketing Management. People love to conduct business in person.

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Trade Show Marketing Customer Sales 156

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. “In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo.

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Trade Show Top of Funnel Funnel Conference 264

Alice Heiman

OCTOBER 24, 2018

77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. The show was huge, and thousands of people walked through the exhibit area.

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Trade Show Follow-up Social Media Decision Maker 133

Smooth Sale

NOVEMBER 6, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Motivate Employees Before a Trade Show Putting much emphasis on your trade show displays before a show is wise but equally or even more important, you will want to recognize the importance of a happy staff.

Trade Show 101

Trade Show Motivation How To Lead Rank 101

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to improve your trade show ROI.

Trade Show 130

Trade Show ROI Marketing Promotion 130

Janek Performance Group

NOVEMBER 3, 2021

In-person networking events and trade shows are opening back up. To answer the question frankly, are trade shows and in-person networking events still relevant post-COVID? But we are not ready to discount the value of in-person events and trade shows. There is no question we have all missed in-person events.

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Trade Show Face-to-face Sales Qualified Lead How To 118

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

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Trade Show Sales Qualified Lead Lead Rank Lead Scoring 132

MTD Sales Training

NOVEMBER 5, 2013

Trade Show Tips exhibition training' But like most sales managers I have met with over the years, it’s unlikely that you have received. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Trade Show Sales Management Leads Marketing Qualified Lead 306

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

Trade Show 124

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 124

Smooth Sale

APRIL 8, 2024

Photo by SNCR_Group Attract the Right Job Or Clientele: Maximize Your Trade Show Success And Business Growth Trade shows are vital to the business landscape, offering unparalleled opportunities for networking, learning, and showcasing innovations. Plan for future shows. Send personalized thank-you notes.

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Trade Show Maximizer Direct Mail Networking 91

Predictable Revenue

SEPTEMBER 3, 2020

How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue.

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Trade Show Travel Strategy How To 104

The Sales Heretic

APRIL 14, 2020

Sports, proms, conferences, festivals, trade shows, concerts, seminars, and more have been cancelled. These are difficult times. The death toll from COVID-19 keeps climbing. Unemployment is skyrocketing. And uncertainty is everywhere. What can you do at a time like this? Let me explain.

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Face-to-face Trade Show Cancellation Sports 307

The Sales Heretic

NOVEMBER 14, 2017

Whether you’re introducing a new product at a trade show, addressing your team at your annual sales meeting, or making the case for your company to your dream client, you want to end with a bang, not a whimper. In my last post, I warned against using six weak approaches to closing a presentation. How [.].

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Trade Show Closing Meeting Sales Meeting 229

Nutshell

MAY 7, 2024

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

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Trade Show Maximizer ROI Lead Rank 71

SBI Growth

AUGUST 26, 2012

The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads. Almost 4X vs. Trade Shows leads. Over 5X vs. Outbound Emails leads.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Ask yourself, how many actual real opportunities came from a trade show. The new buyer isn’t hanging out at trade shows. I’m not saying these are not important.

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Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. “In March 2020, live events were canceled overnight.

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

Revegy

SEPTEMBER 18, 2024

Trade shows offer sales teams a unique opportunity to connect with potential clients face-to-face, build relationships, and showcase products. In fact, 72% of attendees are more likely to buy from exhibitors they’ve met in person, making trade shows a powerful lead generation channel.

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Trade Show Maximizer Face-to-face Lead Generation 59

The Pipeline

MAY 21, 2019

Most trade shows I attend, I do so to prospect, not as an exhibitor. This time I got to experience trade shows like most mortals do. I am not a trade show expert (check out Alice Heiman for that), and I recognize that environment does make a difference. By Tibor Shanto. Exhibit Next Steps.

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Trade Show Lead Rank Lead Scoring Sales Qualified Lead 232

Zoominfo

DECEMBER 15, 2020

Generate More Leads from Trade Shows and Events. Although COVID-19 put trade shows and events to a screeching halt, there has much learned about putting on digital events. Read more: Leads Generation for Trade Shows & Corporate Events. B2B Tips for Sales, Marketing, Recruitment, and More.

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B2B Trade Show Intent Data Buyer Intent 237

Score More Sales

APRIL 2, 2014

It takes time and investment, just as exhibiting at trade shows does. Online visibility for you in your industry is the new trade show. The best part is that this online trade show promoting you as a thought leader runs 365 days a year, 24 hours a day.

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Trade Show Ideal Customer Profile Twitter Webinar Metrics 232

Sales and Marketing Management

JANUARY 18, 2021

Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? Personalized Video Will Replace Event Prospecting.

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Video Scale Marketing Face-to-face 317

Score More Sales

OCTOBER 30, 2014

Your Virtual Trade Show. Many in-person trade shows have declining attendance with costs rising. Your digital presence is your virtual trade show – 365 days a year, 24 hours a day. This gives you MORE sales opportunities than if you did not optimize.

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Trade Show Company Engineering Compensation 215

The Pipeline

APRIL 14, 2014

Having remembered that the company had recently done a trade show about a week before our conversation. The rep in question was very defensive about some of the numbers, asking where they came from, when I shared that with him, he kept on protesting and questioning, just like the lady in Hamlet. He told me about thirty or so.

Margin 312

Margin Trade Show Follow-up Lead Management 312

SBI Growth

FEBRUARY 24, 2013

Here are three: Here is a New York Times article discussing how the trade show industry is getting flipped on its head. Many industries are shifting. The definition of an industry shift is perhaps best understood by looking at a few examples. Here is a Fast Company article highlighting the tectonic shifts happening in Healthcare.

Lead Rank 288

Lead Rank Industry Lead Scoring Scale 288

SBI Growth

OCTOBER 31, 2013

Trade shows and local community events can be a grind. Social Selling is no longer nice to have, it is critical to your success. By utilizing your online connections, offline opportunities emerge. Utilize event floor time for networking. But make the most of them with thoughtful planning. Then find them.

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Lead Rank Lead Scoring Referrals Trade Show 324

Jeffrey Gitomer

OCTOBER 10, 2018

They speak on the phone, they meet and talk at trade shows. It has a sign next to it which says in big bold hand printing – "THE ENEMY.". Collins has a relationship with this competitor. But the reality of it is, Collins wishes they were out of business, and so does the competitor.

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Competition Trade Show Guarantee Call-back 284