Top of Funnel Related Topics 
Pipeliner
MARCH 18, 2025
In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Narrative Arc: The video should have a clear beginning, middle, and end, which will show the problem and the solution.
Understanding the Sales Force
SEPTEMBER 29, 2021
I was looking for an image of a sales funnel and couldn't believe what I found! Can you believe all of those images of sales funnels? Have you ever conducted a Google or Amazon search for one thing only to be presented with search results that were completely different than what you were looking for?
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The Center for Sales Strategy
OCTOBER 10, 2024
In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates.
Zoominfo
AUGUST 21, 2019
There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!
Zoominfo
NOVEMBER 9, 2020
Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources.
Zoominfo
JULY 24, 2020
In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? It’s a win for both teams AND the company’s bottom line.
Advertiser: ZoomInfo
In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel.
Advertiser: ZoomInfo
Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Why top-of-funnel "explainer-style" videos aren't enough.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Speaker: Gary Galvin, CEO, Galvin Technologies
As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.
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Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.
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They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. But how do you prepare your sales teams to do that? Provide value in buyer engagements. Simplify content personalization.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.
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