Top of Funnel Related Topics 
Pipeliner
MARCH 18, 2025
In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Narrative Arc: The video should have a clear beginning, middle, and end, which will show the problem and the solution.
MTD Sales Training
AUGUST 8, 2023
Ever come across terms like “Sales Funnel” or “Main Funnel Stages” and found yourself a tad puzzled? In this blog, we’ll dissect these buzzwords, providing a comprehensive guide to the inner workings of a sales funnel. What is a sales funnel? That’s a stage in the funnel.
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The Center for Sales Strategy
OCTOBER 10, 2024
In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates.
Vengreso
JULY 4, 2025
In today’s rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain?
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!
MTD Sales Training
NOVEMBER 14, 2024
High-quality sales video content has the power to elevate your marketing strategy and build your brand. In an era where attention spans are short, creating engaging videos is essential not just for attracting leads, but also for enhancing your sales training initiatives. Let’s get started!
Understanding the Sales Force
JANUARY 18, 2025
Treat that appointment as you would a sales call and don’t cancel it or reschedule it. For example, keeping the math simple, if you need to close $100,000/month in new business, you have a win rate of 50%, and your average sale is $25,000, then you must close 1 sale per week. To funnel (see what I did there?)
Advertiser: ZoomInfo
In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel.
Advertiser: ZoomInfo
Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Why top-of-funnel "explainer-style" videos aren't enough.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Speaker: Gary Galvin, CEO, Galvin Technologies
As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. AI isn’t replacing salespeople—it’s empowering them.
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Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.
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They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. But how do you prepare your sales teams to do that? Provide value in buyer engagements. Simplify content personalization.
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