The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Sales Qualified Lead 53

Sales Qualified Lead Campaigns Sales Cycle Lead Scoring 53

The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Tools 40

Tools Ideal Customer Profile Demand Generation Agencies Software 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

Sales 2.0

SEPTEMBER 24, 2014

She’s been doing studies on B2B data providers for the last several years and has written up each study in a white paper. You can grab these white papers here. Sample data from one of Ruth Stevens' white papers. You need to be nurturing your relationships with all the contacts in that key list.

InsideView 322

InsideView Prospecting Hoovers Territories 322

SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

Outsourcing Services 104

Outsourcing Services Campaigns Ideal Customer Profile Strategy 104

The ROI Guy

SEPTEMBER 13, 2011

Most Interactive White Papers are developed with only a handful of questions, usually limiting the profile the customer needs to complete to less than 5 questions.

Ideal Customer Profile 40

Ideal Customer Profile Customer Tools Demand Generation Targets 40

Sales 2.0

AUGUST 22, 2022

When a buyer fills in their contact information to get our white paper etc., It’s rather implicit in the book that a tool like 6Sense can help you do this (Latané is the CMO for 6Sense). we then annoy them with a sequence of emails and finally a string of cold calls.

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Leads 40

Leads Marketing Qualified Lead Ideal Customer Profile Lead Nurturing 40

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. White papers, case studies, and testimonials usually live a little deeper, and they help nurture prospects toward the decision phase. Case studies. Video testimonials. Sales emails.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice. Begin by embracing team selling.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Sales and Marketing Management

NOVEMBER 28, 2017

An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm. Back up your personalized emails, phone calls and social outreach with long-form content, such as e-books, webinars and white papers, which you prepare specifically for the prospect.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Janek Performance Group

SEPTEMBER 12, 2022

Our new white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , outlines these principles. We have published countless blogs, case studies, white papers, and other collateral. Why did we write a white paper on developing a high-performance sales organization?

Hiring 62

Hiring Lead Rank Collateral Case Study 62

Selling Essentials RapidLearning Center

OCTOBER 23, 2024

According to responses from the executives who were surveyed, 60% of employees in the average organization will need to be proficient with AI and/or AI-powered tools in the very near future. This blog post is based on the following white paper: “Navigating the workplace in the age of AI.”

Survey 52

Survey Training Follow-up Research 52

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.

Marketing 40

Marketing Tools Training Customer 40

The ROI Guy

SEPTEMBER 13, 2011

Because buyers have become so focused on economic justification and competitive advantage, Interactive White Papers are often designed to communicate the unique potential benefits and prove the value of proposed solutions.

ROI 40

ROI Benefit Proposal Competition 40

Zoominfo

JULY 11, 2018

45% of content marketers say they have the right tools to manage content marketing efforts, but aren’t using them to their potential ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Understanding the Sales Force

FEBRUARY 26, 2014

Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. You can have all of the latest systems, processes, tools, and applications, along with the best products and services. Do you agree?

Face-to-face 267

Face-to-face Ideal Customer Profile Hiring Collateral 267

Gong.io

AUGUST 17, 2022

Investing in a sales enablement tool and using it effectively ensures that no case study or white paper sits around unused. . Not only that, but you can use smart tools to analyze sales calls, identify what top performers do differently, and better train your sales staff. But what is a sales enablement tool?

Sales Enablement 62

Sales Enablement Tools Marketing Face-to-face 62

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries.

Data 251

Data B2B Churn Buyer Persona 251

Allego

SEPTEMBER 10, 2024

A digital selling strategy is a comprehensive plan that leverages digital tools, platforms, and data to connect with potential buyers, nurture relationships, and drive sales. Additionally, technology such as AI-driven sales tools helps predict customer needs, recommend content, and enhance the overall buyer experience.

Strategy 62

Strategy Biotechnology Sales Qualified Lead Case Study 62

The ROI Guy

SEPTEMBER 15, 2011

Developing a unique style makes the white papers and presentations the tool develops stand out for third-party positioning and enhanced credibility. Yes, the reports are based on standard Word and PPT templates, making it easy to exactly match the style and format you require.

Report 40

Report Collateral Tools Proposal 40

Pointclear

MARCH 19, 2018

The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. AT Internet also has a wide range of white papers to guide and teach the uninitiated.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Sales Hacker

JUNE 16, 2021

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Content management tools.

Sales Enablement 105

Sales Enablement Top of Funnel Tools Scale 105

Anthony Iannarino

NOVEMBER 19, 2019

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. But if your company creates relevant, compelling content, you have an excellent tool for nurturing relationships.

Tools 89

Tools Case Study eBook Study 89

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice. Begin by embracing team selling.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Janek Performance Group

MAY 2, 2023

It motivates and boosts confidence, giving reps the tools to succeed. For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. Sales enablement provides your team with the tools and resources to succeed. For more, check out our white paper Hiring, Onboarding, and Retaining Top Sales Talent.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

LeadBoxer

NOVEMBER 29, 2020

Equipping your department with tools driven by artificial intelligence (AI). 10 Top Tools for Sales AI. This is an essential part of sales enablement , or the process of supplying your team with info, tools, and training that help them close more deals. 10 Top Tools for Sales AI. The secret to making it a reality?

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

The Pipeline

OCTOBER 6, 2016

Exploring how many companies and sales leaders are actually contributing to their team’s’ lack of success by overloading them with “sales tools”, the “Stack”. While many are sold, and think they are buying “productivity tools”, they are in fact hindering productivity, revenue success and growth.

Case Study 291

Case Study Fashion Exercises Buyer 291

The ROI Guy

SEPTEMBER 13, 2011

Often, based on the user’s role and stage in the buying lifecycle, the call to action within the Interactive White Paper can be custom configured to provide proper / better guidance.

Ideal Customer Profile 40

Ideal Customer Profile Decision Maker Case Study Buying Cycle 40

eGrabber

JANUARY 11, 2024

Infographics, eBooks, and White Papers: Infographics – Sometimes, plain text just won’t cut it. White Papers – For prospects seeking deep dives, white papers are your anchors. Offer valuable guest posts that enrich the host’s audience and subtly showcase your own expertise.

Paid Content 45

Paid Content Inbound Sales Qualified Lead Lead Rank 45

Zoominfo

JANUARY 8, 2021

For instance, your B2B blog is a powerful tool for attracting prospective customers. When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. Of course, the success of your content marketing depends on your content marketing strategy. Email Marketing Lead Generation.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Showpad

FEBRUARY 23, 2021

With such tools and capabilities, leaders and managers can more readily equip reps with the resources and knowledge needed to be successful. Let’s dive deeper and discover the four best sales enablement tools that you should be looking for in a solution. Cross-departmental collaboration tools. Conversation intelligence.

Sales Enablement 52

Sales Enablement Software Software Tools 52

Showpad

JANUARY 12, 2020

The bottom line is that not only do you need the best assets, but also Sales enablement tools and software to deploy those materials. At its root, Sales enablement is the strategic process by which organizations prepare Sales professionals with the right tools, content and information to sell successfully. How is this achieved?

Sales Enablement 69

Sales Enablement Software Software Top of Funnel 69

Showpad

MARCH 26, 2021

Sales prospecting tools grant a competitive advantage to sellers, allowing them to better target their efforts on high-intent leads while freeing up their time for value-add activities instead of performing routine tasks. In particular, sales prospecting tools enhance sales enablement for small businesses and large-scale enterprises alike.

Sales Enablement 52

Sales Enablement Tools Prospecting Social Media 52

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Scoring Lead Rank 49

SBI

SEPTEMBER 15, 2019

Nancy Nardin, Smart Selling Tools. White Paper. Because of its tight integration with Salesforce, all phone call data is collected and tracked automatically. It’s this deep integration with Salesforce that allows for measurement against outcomes. More ringDNA Resources. Prospect Engagement. Video Reviews. Prospect Engagement.

Video 98

Video SalesForce Inbound Outbound 98