Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. Then there’s outbound lead generation: identifying trigger events, determining relevant content to send in an email, creating messaging, preparing short videos, and networking on social media.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales 2.0

MAY 29, 2020

As sales forces have been sent home and told their clients won’t meet them with them in-person, they have had to use new digital tools just to keep doing their job. There are some great digital listening tools out there. In the sales domain, this big change has accelerated the trend to digital selling.

Commission 511

Commission LinkedIn Webinar Metrics Up-Sell 511

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Establish goals and KPIs.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

No More Cold Calling

NOVEMBER 25, 2014

End the year with a bang using the only prospecting strategy that converts prospects into clients more than 50 percent of the time. Referral selling is by far the most effective sales strategy out there. So be sure to check out the latest from No More Cold Calling and turn practice into profit: [Webinar] Generation Huh?

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

Steven Rosen

NOVEMBER 4, 2014

Join our webinar if you want to be ready to hit the ground running in 2015. Hosted by Miles Austin – The Web Tools Guy / Sales and Marketing Technologist. Key Sales Management Actions To Prepare for A Stellar 2015. Wednesday, November 12th. At 2:00 PM – EST / 11:00 AM – PST. Click here to Register. REGISTER NOW.

Sales Management 295

Sales Management Webinar Metrics Sales Coaching Coaching 295

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

MAY 5, 2020

Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Digital Tools Growing During Coronavirus (and Post-Pandemic Predictions). Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools.

Tools 179

Tools Real Estate Travel Face-to-face 179

The Pipeline

SEPTEMBER 10, 2020

We’ll share fundamentals supported by an executable process, skills, and usable tools that lead to results greater than the parts alone. Join Bob and I and learn about a special offer at the end of the webinar. Click the image or here to register. Accelerate the Recovery. At 2:20 I switch suits, and slip over to Sales 3.0,

Webinar Metrics 250

Webinar Metrics Conference Objections Follow-up 250

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Hubspot Sales

AUGUST 11, 2020

Video conferencing tools are a worthwhile investment for organizations of all sizes, especially with remote work becoming the norm. In fact, since the COVID-19 outbreak began, the video conferencing software has seen a 500% increase in demand , and 67% of companies have increased their spending on video conferencing tools. GoToMeeting.

Video 143

Video Tools Sales Process Skype 143

The Pipeline

SEPTEMBER 7, 2020

If you only attend one webinar this month – This is The One: Pipeline = Ability X Execution X Leadership: The Complete Prospecting System. Learn how some companies are able to align skills, efficiency, and discipline leveraging a metrics-driven process for consistent prospecting and pipeline results.

Forecasting 307

Forecasting Webinar Metrics Pipeline System 307

Alice Heiman

MAY 21, 2020

As a founder and leader, when was the last time you thought about sales strategy? However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. . Look up, and let’s get focused on sales strategy. . A re you? . Have you been in survival mode?

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Sales Hacker

NOVEMBER 16, 2021

As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls.

Paid Content 119

Paid Content Lead Generation Lead Rank Lead Scoring 119

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Allego

JANUARY 24, 2023

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Lundy and Olcay identified four strategies companies can employ to help their sales reps increase their selling time and improve productivity.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

The Pipeline

SEPTEMBER 8, 2020

If you only attend one webinar this month –. Learn how some companies are able to align skills, efficiency, and discipline leveraging a metrics-driven process for consistent prospecting and pipeline results. The right tools to drive the process. • Try this alternative objection handling method: [link].

Objections 276

Objections Forecasting Webinar Metrics Pipeline 276

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. For example, did visitors recently attend a webinar? Speed to Lead.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. AI is a tool to help us get there, but it can’t replicate empathy, emotional intelligence, or the ability to navigate complex sales discussions.”

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

JANUARY 8, 2021

In fact, roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy. . Of course, the success of your content marketing depends on your content marketing strategy. For instance, your B2B blog is a powerful tool for attracting prospective customers.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

DECEMBER 28, 2020

When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. Do you have the tools you need to get on board? And you improve your ROI.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 25% say they have a young maturity level.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

AUGUST 21, 2019

A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. . As you can already guess, strong sales and marketing alignment is a prerequisite for a sales enablement content strategy. Let’s dig in!

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

FEBRUARY 26, 2018

On the Factor 8 blog you can find inside sales advice, training strategies, onboarding tips and more! We recently held a webinar with inside sales expert and Factor 8 President, Lauren Bailey. Watch a recording of the webinar here. Recommended Reading : 30 Better Alternatives to the “Just Checking In” Email. Check it out!

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Buyer Stage: Consideration.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

The Pipeline

SEPTEMBER 4, 2018

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. Most sales enablement types who introduce these tools, even the necessary ones, aren’t coaching. There is a difference between enabling and developing.

Prospecting 228

Prospecting Cold Calling How To Webinar Metrics 228