article thumbnail

How to Measure and Maximize Trade Show Return on Investment

Nutshell

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

article thumbnail

Trade Show Prospecting Toolkit: The Ultimate Collection

DiscoverOrg Sales

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile Tours Can Replace Flagging Trade Shows

Sales and Marketing Management

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Top business leaders flocked to convention centers to learn about new equipment, technology and other tools. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle.

article thumbnail

Top Ways to Maximize Trade Show Opportunities

Score More Sales

Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? 2) An industry event like a trade show is a great way to be “many-to-one” in meeting up with buyers and existing customers.

article thumbnail

Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. Hot leads: this group refers to the 3% of customers who are willing and able to buy in the short term.

article thumbnail

6 Trade Show Tips for a Breakout Sales Booth (Infographic)

Sales Hacker

Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. After you engage with people at a trade show, it can be tempting to follow up immediately with massive amounts of calls and emails.

article thumbnail

How to Quickly Get Trade Show Attendee List (Decision-Maker Leads)

eGrabber

Do you miss getting decision-maker Attendee leads from trade shows? We have developed ways for you to find & capture potential attendee lists for B2B trade shows. Software to Build Trade Show Attendee List. LeadGrabber Pro is a powerful tool that helps you to build trade show lists in no time.