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With the holidays in the rear-view mirror, we can reflect on the time-honored tradition of gift giving. Whether you’re someone who gives a single gift or twenty gifts to your loved ones, the premise is the same. Figure out what they would like, find it, buy it at a store or online, get it home, wrap it, and put a bow on it. On Christmas eve or Christmas day, you present the gift.
Commissions and bonus programs dont work forever. If you want to continue seeing your sales team enthusiastic about their work, try something different and fast. The post Unique Incentives to Energize Sales Teams appeared first on Sales & Marketing Management.
The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.
Do you know the key strategies that effective CEOs use to empower their sales teams for success? Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson , President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025. In this episode, we highlight the essential actions leaders must take, such as defining ideal customer profiles and crafting compelling value propositions, to navigate the complexities of the sales
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Leadership is a challenging yet vital role in any organization. Great leaders can drive a company to success, while ineffective ones can lead to its downfall. Unfortunately, many companies overlook the importance of training their leaders, expecting them to succeed with little to no preparation. If leadership is so critical, how can organizations ensure their leaders are set up for success?
One of the biggest mistakes I see too many managers make, is they dive in and start doing their people’s jobs. The motivations for this range from being well intended to malicious. We have all seen the managers believing they are the best sales people in the world, sweeping their people aside, playing “Superseller” in important customer calls.
One of the biggest mistakes I see too many managers make, is they dive in and start doing their people’s jobs. The motivations for this range from being well intended to malicious. We have all seen the managers believing they are the best sales people in the world, sweeping their people aside, playing “Superseller” in important customer calls.
Heres an important question: Are you coachable? Now, before you jump to answer that, I want you to pause and really think about what being coachable or coachability really means. "Coachability" is essential for top performance in sales - and for that matter ANY endeavor. It simply describes how receptive you are to feedback and guidance; AND, how willingly and effectively you apply coaching to improve your performance.
Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels.
Sales prospecting has transformed from its traditional roots of cold calls and door-to-door pitches into a dynamic discipline that blends strategy, psychology, and technology. In todays fast-paced business world, its no longer just about contacting potential customersits about forging meaningful connections that fuel lasting growth. In addition, buyer behavior has changed.
The quoting process is a crucial phase in sales where businesses provide potential customers with a detailed breakdown of products or services and their associated costs. It serves as the bridge between initial customer interest and the final agreement, requiring precision and clarity to foster trust and confidence. A seamless quoting process not only enhances the customer experience but also accelerates the sales cycle and improves the likelihood of closing deals.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign.
After the period of turmoil surrounding the recent pandemic, employees are unhappier than theyve ever been. Their team commitment is fading. This trend may be linked to general dissatisfaction as reported by Gallup. Gallup has been tracking satisfaction for over 10 years. The news is not especially good. Employees who say they are extremely satisfied has dropped from 28% to 18%.
Running a small, growing B2B business often means wearing multiple hats. For many business owners or their staff, this includes juggling sales and marketing responsibilities with limited expertise or time.
I recently wrote an updated version of “ What Is Coaching ?” In it, I focused on how leaders coach and develop their people. At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. I want to do a deeper dive in this article.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
In a recent episode of the Expert Insight Interview, host John Golden engaged in a compelling discussion with Eric Jorgensen, the CEO of Scribe Media. The conversation delved into the evolving landscape of book publishing, highlighting the advantages of self-publishing and the unique model offered by Scribe Media compared to traditional publishing. This blog post will summarize the key insights and actionable advice shared during the episode, providing a comprehensive guide for aspiring authors.
Spreadsheets can be a preferred data management tool for small businesses and startups. Theyre often available for free (like Google Sheets and Microsoft Excel ), and most people are familiar with how they work. But can you use an Excel sheet for customer relationship management (CRM)? While spreadsheets are suitable for organizing customer data , they pose several limitations when you have thousands (or even hundreds) of clients.
Lets uncover the three biggest blind spots revenue leaders face and explore how to overcome them with actionable strategies. The post 3 Blind Spots Killing Your Revenue Growth appeared first on Predictable Revenue.
Ron wants to know how to get CEOs to actually answer his cold calls (or at least respond). He runs a recruiting firm and finds that his cold calls to top executives often go unanswered, and its driving him nuts. He wants to know if theres a better way to break through all the noiseor if he just needs to buckle down and make more calls. On this Ask Jeb podcast episode I give Ron specific strategies for connecting with hard-to-reach prospects like CEOs.
This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
In a recent episode of the expert insight interview, host John Golden engages in a thought-provoking discussion with Jon Bassford , an operations professional and entrepreneur known for his curiosity-driven leadership. The conversation, supported by an unnamed speaker, delves into the transformative power of curiosity in leadership and organizational culture.
Finding motivation after rejection in sales requires effort. Disappointment, frustration, insecurity, and anxiety are just a few of the troubling feelings that follow rejection. And it can be hard to move past those emotions and keep going. And because rejection is a big part of selling, its vital to learn how to stay motivated. Rejection is an inevitable part of every sales job, writes Ryan Walsh for LinkedIn.
Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
In this podcast episode, John Golden interviews Jon Bassford , a seasoned operations professional and entrepreneur, on the transformative power of curiosity in leadership. The discussion explores the decline of curiosity in todays fast-paced world and the importance of fostering a culture that encourages continuous learning and innovation. Bassford outlines three key shifts for leaders: adopting a growth mindset, prioritizing operational excellence, and creating a culture of curiosity.
Challenge: Getting a home medical services ad campaign in front of customers Haley Johnson, a multiple time Sell Smarter! Award winner from Fox21 , knew she could help a local business with a compelling home medical services ad campaign that would get in front of people, but she also knew it might take some time. [This] was a six-month process in the making, said Johnson.
Weve all been thereyou line up a call with a new prospect, spend time perfecting your plan, and dive into researching about the prospect. The call kicks off, and somewhere in the middle of it, reality hits: this isnt going anywhere.
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
In this podcast episode, host John Golden interviews Eric Jorgensen, CEO of Scribe Media , about the evolving world of book publishing. Eric explains the advantages of self-publishing over traditional models, emphasizing the importance of authors retaining control over their work and royalties. He highlights how Scribe Media empowers authors through high-quality services and the ability to connect directly with their audiences.
Successful sellers know that there are major opportunities for prospecting on LinkedIn for quality leads. The network is full of professionals, with many fitting your ideal customer profile. And users voluntarily share their business information and professional details. Half of B2B buyers use LinkedIn to help make purchase decisions, showing it's a critical platform for sales, writes Disha Shukla.
A well-crafted pitch not only highlights the agency’s strengths but also demonstrates a deep understanding of the client’s business needs and challenges. This article presents two of the best examples of sales pitches tailored for digital marketing agencies, designed to The post Best Examples of Sales Pitch for Digital Marketing Agency appeared first on Nimble Blog.
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