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4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

They know it’s a pesky telemarketer calling. You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. Even though you think you’ve avoided sounding like a telemarketer in these situations, your call is still cold. Why would they?

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The 5 Top Media for Cold Prospecting

Pointclear

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

Media 233
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Is Anyone Leading Lead Management?

Pointclear

Telemarketing Inbound. Telemarketing Outbound (qualification and lead generation). Telemarketing Sales. Sales lead acquisition devices at trade shows and conferences. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. Digital Agencies.

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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales.

Lead Gen 113
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The Top Ten Changes In Sales Over The Past Ten Years

Bernadette McClelland

I remember when I first started out in sales some thirty years ago we had a small department of two women whose role was telemarketing. That division disappeared and that function became the responsibility of the rep. Marketing has also impacted the sales landscape.

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Status quo, you know, is Latin for 'the mess we're in.'

Pointclear

Listen to presentations at trade shows. Telemarketing scripts. Marketing management must travel with salespeople and listen to a few dozen sales presentations. What are the qualifying questions? Inside sales? Listen in on the phone calls. Listen and take notes. Ask the reps. Listen and take notes. Survey the sales reps.

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How to Fix a Sales Forecast Killer

Pointclear

By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Especially focus on qualified lead sources such as trade show leads. Use a telemarketing service to set appointments. More on nurture here.).