Welcome, Gen A: The Age of Automation for Sales and Marketing is Here
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MAY 25, 2021
The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. A Lack of Training. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The Rise of Cross-Functional Teams.
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