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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. Michael Ashford is a 20-year veteran in Sales and Consulting, and specializes in helping organizations use Return On Investment Tools as part of their customer efforts.

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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Contrast Oscar’s experience at his new job as a telecommunications sales rep. Click here and here for tools to get started. She never got traction in spite of topping her onboarding class in the final exam. Oscar Outward – Ready for the Real World. He discovered what matters to each and how they differ. Author: John Kenney.

Hiring 324
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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. He points out that companies often make the mistake of introducing a new tool and then failing to follow up to ensure that employees are using it effectively. The answer has little to do with the technology itself.

Marketing 252
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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Telecommunications salespeople averaged $3.3   12.

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QoS–Quality Of Service

Partners in Excellence

We’re constantly subjected to cloud based tools that don’t quite work. Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. In the old days of land lines, telecommunications providers were very concerned about QoS.

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List Segmentation: The Key to Email Marketing

Zoominfo

For example, after analyzing your data, you notice that your customers primarily come from two different industries—publishing and telecommunications. Our Growth Acceleration Platform has the tools you need to run successful email campaigns. The goal is to identify important trends and differentiators among your buyers. Don’t wait!

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

333514 Special Die & Tool, Die Set, Jig, & Fixture Manufacturing. 333515 Cutting Tool & Machine Tool Accessory Manufacturing. 333517 Machine Tool Manufacturing. 333991 Power-Driven H&tool Manufacturing. 5173 Wired & Wireless Telecommunications Carriers. 5174 Satellite Telecommunications.