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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. Michael Ashford is a 20-year veteran in Sales and Consulting, and specializes in helping organizations use Return On Investment Tools as part of their customer efforts.

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Getting virtual sales right involves far more than using digital tools.

Lead Rank 339
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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Contrast Oscar’s experience at his new job as a telecommunications sales rep. Click here and here for tools to get started. She never got traction in spite of topping her onboarding class in the final exam. Oscar Outward – Ready for the Real World. He discovered what matters to each and how they differ. Author: John Kenney.

Hiring 324
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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot Sales

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. Many configure, price, and quote ( CPQ ) tools in the marketplace provide some level of AI pricing functionality.

Strategy 103
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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. He points out that companies often make the mistake of introducing a new tool and then failing to follow up to ensure that employees are using it effectively. The answer has little to do with the technology itself.

Marketing 252
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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Telecommunications salespeople averaged $3.3   12.

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4 Marketing Digital Transformation Trends for 2023

SMEI

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions.

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