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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. Michael Ashford is a 20-year veteran in Sales and Consulting, and specializes in helping organizations use Return On Investment Tools as part of their customer efforts.

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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot Sales

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. Many configure, price, and quote ( CPQ ) tools in the marketplace provide some level of AI pricing functionality.

Strategy 103
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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. He points out that companies often make the mistake of introducing a new tool and then failing to follow up to ensure that employees are using it effectively. The answer has little to do with the technology itself.

Marketing 252
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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Telecommunications salespeople averaged $3.3   12.

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4 Marketing Digital Transformation Trends for 2023

SMEI

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions.

Trends 61
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QoS–Quality Of Service

Partners in Excellence

We’re constantly subjected to cloud based tools that don’t quite work. Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. In the old days of land lines, telecommunications providers were very concerned about QoS.

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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

Prior to leaving Australia I had entered into a partnership with Anecdote International , and continue to thoroughly enjoy facilitating their Story Powered Sales Program with an amazing, global telecommunication company (message me separately to find out more because it is a game changer).

Travel 195