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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. But B2B selling, especially to large corporations has evolved into a complicated process. Companies spend massive amounts of capital on technology, and as the technology has advanced, so too has their buying process.

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Head Shaving to Fight Cancer, Part 2

Score More Sales

I posted last week how I would be shaving my head to help fight cancer alongside one of my clients, Granite Telecommunications. The event happened yesterday – and the results are in. Before I go back to normal sales business, I just wanted to update everyone – due to such tremendous sharing about this story. (See

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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Contrast Oscar’s experience at his new job as a telecommunications sales rep. She never got traction in spite of topping her onboarding class in the final exam. Oscar Outward – Ready for the Real World. During his first week, Oscar learned the 6 personas who are typically involved in buying his solution.

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Believe It or Not Everyone Is In Sales

Increase Sales

Years ago when facilitating some customer service training and development for a telecommunications firm, one of the participants (a customer service technician) flatly said he was not in sales. I later learned he outperformed all his other customer service technicians by his up selling of additional telecommunications features and packages.

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Telecommunications and Internet. Think about some of the core services and products that nearly every business, your business, purchases: Health Insurance and 401K. Business, Auto and Professional Liability Insurance. Commercial Real Estate. Office Supplies and Furnitute. Copiers, Printers, Computers and Business Equipment. Janitorial.

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Inside Sales Power Tip 115 – Be Social

Score More Sales

An example would be a sales rep in telecommunications understanding where their telecom and data prospects (and customers) spend time online – so they can see and hear them talking about what’s new with employees bringing devices from home and how that might factor into data issues at their clients’ corporate offices.

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Hanging Up Not the Best for Future Sales Referrals

Increase Sales

This was due to existing poor customer service but more so inconsistent service and high prices given the very competitive nature of the telecommunications industry. This particular telecommunications organization definitely needs some sales training and customer service training with a heavy emphasis on active listening.

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