Zoominfo

FEBRUARY 24, 2025

Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. Consider the case of generative AI. Heres a quick breakdown of how a GTM team can generate this market demand.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Steven Rosen

MAY 15, 2021

The STAR Sales Manager Survey set out to gauge the development priorities of sales organizations. The survey found that 50% of organizations are providing ongoing support for their front-line sales managers. 10% on providing pull through tools. 20% formal training (using a blended learning approach). What is the alternative?

Survey 358

Survey Coaching Training Sales Talent 358

Sales and Marketing Management

OCTOBER 26, 2020

The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Getting virtual sales right involves far more than using digital tools.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Sales and Marketing Management

SEPTEMBER 28, 2020

Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Sales and Marketing Management

OCTOBER 15, 2020

Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. No longer considered nice-to-have resources for a subset of workers, these tools have become vital to all employees and will continue to support formal and informal functions for both remote and in-office workers.

Incentive 317

Incentive Incentives Travel Cancellation 317

Zoominfo

FEBRUARY 20, 2025

We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. Marketers using ZoomInfos account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

SEPTEMBER 3, 2020

In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. Pick out the right email automation tool. Email Automation Tools. Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

AUGUST 8, 2024

Enablement also has a halo effect on your culture and talent retention, giving sellers the tools, tactics, and confidence to stay motivated about building their careers. Prepare Sales to be True Experts Nearly three-quarters of sales professionals surveyed told Salesforce that their role today feels more like consulting.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Force Management

DECEMBER 28, 2023

As budgets get approved and your annual kickoff approaches, give your organization an edge by making sure your plan for the coming year incorporates digital tools and technology that drive results and power today’s top teams. The number one answer: Sales Tools, Platforms & Software (44%).

Tools 119

Tools Revenue Survey Software 119

Zoominfo

JANUARY 29, 2025

GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. The Data Problem: Why Traditional GTM Strategies Are Failing Data is at the heart of every GTM strategy.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. Do you have the tools you need to get on board?

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Hubspot Sales

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them.

Tools 119

Tools Lead Rank Sales Goal Lead Scoring 119

SalesFuel

DECEMBER 20, 2024

The recent CMO Survey reveals challenging economic conditions for many businesses. Between 2022 and 2024, surveyed business leaders have given declining scores to their sales and profit performance. The CMO survey shows that nearly 55% of marketers can quantitatively prove the short-term impact of their marketing spend.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Steven Rosen

JANUARY 22, 2018

Here are a couple of my favorites: CEB Coaching Effectiveness Survey Findings: Coaching effectiveness: 19% improvement in performance. Provide Sales Coaching Enablement Tools. Several sales coaching tools are key to support your sales managers coaching. Time in field: 17% increase in performance. Free Sales Management Resources.

Sales Coaching 273

Sales Coaching Coaching Sales Management Study 273

The Pipeline

SEPTEMBER 2, 2020

In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. There is no shortage of data being generated by apps and automation tools. I recently worked with an organization committed to one of the popular hip tools the pundits love to tout. By Tibor Shanto.

System 316

System Prospecting Quota Decision Maker 316

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? But, we promise that none of our survey respondents were persuaded by us to say this.

Data 116

Data Tools Closing Hubspot 116

Zoominfo

MARCH 17, 2025

With these insights, RMs can efficiently assess existing lending engagements and surface new opportunities, using customized dashboards that aggregate over one million data points into actionable prospecting tools. To that end, Snowflake has built visibility into the teams sales activities and how much time is spent inside each sales tool.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

The Sales Hunter

FEBRUARY 20, 2019

People are quick to point out the number of new sales tools created by advances in technology; however, all of this is just noise. It is about using every tool in a deliberate manner. Never use the excuse of not having a tool as to why you’re not good at prospecting. It is not just email, the telephone, or social media.

Prospecting 236

Prospecting Social Media Call-back Media 236

Steven Rosen

JANUARY 22, 2018

Here are a couple of my favorites: CEB Coaching Effectiveness Survey Findings: Coaching effectiveness: 19% improvement in performance. Provide Sales Coaching Enablement Tools. Several sales coaching tools are key to support your sales managers coaching. Time in field: 17% increase in performance. Free Sales Management Resources.

Sales Coaching 261

Sales Coaching Coaching Sales Management Study 261

Zoominfo

JANUARY 6, 2021

According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies. Share the same goals and tools between sales and marketing teams. AI is appearing in automation, business intelligence, APIs, and more in the form of tools like conversational user interfaces (UI).

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. For those who aren’t familiar with the concept of technographics, allow us to explain.

Report 222

Report Data B2B Survey 222

Mereo

JULY 18, 2024

A TRUST GAP In 2021, LinkedIn surveyed 800 B2B buyers and sellers and uncovered the state of trust. In that same survey, 65% said they always put their buyer first. And in a TrustRadius survey, 85% of B2B sellers say they are open and honest about their solution during the sales process. Second was “transparency,” at 37%.

Lead Rank 77

Lead Rank Lead Scoring Remedy Survey 77

Zoominfo

MARCH 12, 2025

The team leveraged: Intent Data to target prospects that are actively interested in their solutions News and Survey Data from ZoomInfos proprietary Scoops feed to respond to the newest information about company plans Website Visitor Data to capitalize on site traffic from top prospects and build hyper-targeted campaigns.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Allego

DECEMBER 10, 2024

However, with the right approach and tools, its possible to overcome these hurdles and tie sales training directly to measurable business outcomes. These tools allow you to see at a glance how individual reps are progressing. Surveys and Feedback: Dont underestimate the value of feedback.

ROI 62

ROI Training Lead Rank Lead Scoring 62

Zoominfo

JANUARY 11, 2021

By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Ask Customer Pain Point Survey Questions. This was leading them to miss out on major growth opportunities. How To Identify Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

SalesFuel

NOVEMBER 27, 2024

A recent industry survey reveals that search professionals identify with specific categories. The SEOFOMOHUB survey indicates that most search specialists provide ongoing service to their clients. In fact, only 55% of survey respondents indicate that they succeed in reaching their goals at least 70% of the time. Not at all.

Lead Rank 64

Lead Rank Case Study How To Hiring 64

Zoominfo

JULY 13, 2020

Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. Surveys: Perhaps the most common way to collect information on both existing and potential customers is with a survey. But where does it come from?

Data 213

Data Buyer Persona Demographics Survey 213

The Pipeline

OCTOBER 3, 2019

A survey done by CEB found that individual stakeholders who perceived content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. These life lessons have been put into place with RampedUp Global Data Solutions, a tool to help Marketers to Business Without Borders.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Hubspot Sales

NOVEMBER 22, 2024

It's no wonder, then, that many folks turn to tools like HubSpot AI to streamline their cold outreach processes. For a start, these AI sales tools can help you quickly draft and personalize prospecting emails. The fact that the tool made me think about my offer's key selling points when I tested it was a big win.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Sales and Marketing Management

MAY 8, 2019

Live, online footage of your event provides extensive reach, and a streaming video service can give you the tools necessary to maximize views. If you incorporate things like live chat, social sharing, Q&A, quizzing, surveys and polling, you can engage with your viewers in real-time and make online attendees feel connected to the content.

Video 316

Video Strategy Maximizer ROI 316