Sales and Marketing Management

OCTOBER 15, 2020

Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. No longer considered nice-to-have resources for a subset of workers, these tools have become vital to all employees and will continue to support formal and informal functions for both remote and in-office workers.

Incentives 317

Incentives Incentive Travel Cancellation 317

Force Management

DECEMBER 28, 2023

As budgets get approved and your annual kickoff approaches, give your organization an edge by making sure your plan for the coming year incorporates digital tools and technology that drive results and power today’s top teams. The number one answer: Sales Tools, Platforms & Software (44%).

Tools 120

Tools Revenue Survey Software 120

Zoominfo

SEPTEMBER 3, 2020

In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. Pick out the right email automation tool. Email Automation Tools. Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Tenbound

DECEMBER 2, 2024

The State of EMEA Sales Development Survey 2024 highlights key trends shaping the Sales Development Representative (SDR) landscape across Europe, the Middle East, and Africa (EMEA). Significance: Leadership enablement is a critical area for growth, ensuring managers have the tools and training to drive team success.

Survey 59

Survey Hiring Compensation Lead Rank 59

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. Do you have the tools you need to get on board?

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Hubspot Sales

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them.

Tools 119

Tools Lead Rank Sales Goal Lead Scoring 119

Zoominfo

AUGUST 27, 2018

Turn survey results into customer testimonials. Marketers primarily conduct surveys to gather important insights about their audience and to fine-tune their business decisions. But, survey results can also be useful when it comes to content creation. Tailor your customer surveys to fit the content you want to create.

Social Media 221

Social Media Survey Media Channels 221

Steven Rosen

JANUARY 22, 2018

Here are a couple of my favorites: CEB Coaching Effectiveness Survey Findings: Coaching effectiveness: 19% improvement in performance. Provide Sales Coaching Enablement Tools. Several sales coaching tools are key to support your sales managers coaching. Time in field: 17% increase in performance. Free Sales Management Resources.

Sales Coaching 273

Sales Coaching Coaching Sales Management Study 273

The Pipeline

SEPTEMBER 2, 2020

In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. There is no shortage of data being generated by apps and automation tools. I recently worked with an organization committed to one of the popular hip tools the pundits love to tout. By Tibor Shanto.

System 316

System Prospecting Quota Decision Maker 316

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? But, we promise that none of our survey respondents were persuaded by us to say this.

Data 116

Data Tools Closing Hubspot 116

The Sales Hunter

FEBRUARY 20, 2019

People are quick to point out the number of new sales tools created by advances in technology; however, all of this is just noise. It is about using every tool in a deliberate manner. Never use the excuse of not having a tool as to why you’re not good at prospecting. It is not just email, the telephone, or social media.

Prospecting 236

Prospecting Social Media Call-back Media 236

Steven Rosen

JANUARY 22, 2018

Here are a couple of my favorites: CEB Coaching Effectiveness Survey Findings: Coaching effectiveness: 19% improvement in performance. Provide Sales Coaching Enablement Tools. Several sales coaching tools are key to support your sales managers coaching. Time in field: 17% increase in performance. Free Sales Management Resources.

Sales Coaching 261

Sales Coaching Coaching Sales Management Study 261

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

JANUARY 6, 2021

According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies. Share the same goals and tools between sales and marketing teams. AI is appearing in automation, business intelligence, APIs, and more in the form of tools like conversational user interfaces (UI).

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. For those who aren’t familiar with the concept of technographics, allow us to explain.

Report 222

Report Data B2B Survey 222

No More Cold Calling

AUGUST 16, 2018

But a recent McKinsey survey of B2B customers highlighted a more nuanced reality. McKinsey also created a template of what this human/digital communication preference looks like throughout the buying cycle, based on their surveys of business buyers. What customers most desire is great digital interactions and the human touch.

Fashion 219

Fashion Buying Cycle Social Media Cold Calling 219

Zoominfo

JANUARY 11, 2021

By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Ask Customer Pain Point Survey Questions. This was leading them to miss out on major growth opportunities. How To Identify Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

JULY 13, 2020

Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. Surveys: Perhaps the most common way to collect information on both existing and potential customers is with a survey. But where does it come from?

Data 213

Data Buyer Persona Demographics Segment 213

The Pipeline

OCTOBER 3, 2019

A survey done by CEB found that individual stakeholders who perceived content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. These life lessons have been put into place with RampedUp Global Data Solutions, a tool to help Marketers to Business Without Borders.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Sales and Marketing Management

MAY 8, 2019

Live, online footage of your event provides extensive reach, and a streaming video service can give you the tools necessary to maximize views. If you incorporate things like live chat, social sharing, Q&A, quizzing, surveys and polling, you can engage with your viewers in real-time and make online attendees feel connected to the content.

Video 316

Video Strategy Maximizer ROI 316

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Do you have access to the right tools? Is your marketing automation tool getting the job done? Ask your team the following questions: What tools do you use every day?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

JUNE 24, 2021

Throughout the process you probably use a number of tools, including social media platforms, email, an applicant tracking system (ATS), a candidate relationship manager, a contact information finder, and more. It can work as a one-stop-shop or an excellent complementary tool to your existing tech stack. Automate Engagement.

Campaigns 52

Campaigns Gatekeeper Licensing Social Media 52

Zoominfo

JANUARY 26, 2021

In particular, the increased adoption of team collaboration tools, electronic signature software, and web conferencing apps all increased significantly last year, setting the stage for the new office environment that workers will re-enter soon. According to TechRepublic, recent surveys of 2,000 U.K.

Software 246

Software Software Webinar Metrics Retention 246

No More Cold Calling

JUNE 25, 2020

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. Yet, a new survey by Forbes Insights suggests that companies aren’t giving more than a head nod to this approach. They correlate activity with results. Not an encouraging scenario.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Sales and Marketing Management

MARCH 11, 2019

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Gather that information by sending out an anonymous three question survey to the sales team or by having a quick sit-down with the VP or top performer.

CRM 289

CRM Lead Scoring Lead Rank Data 289

No More Cold Calling

APRIL 26, 2021

Especially now, referrals are the one powerful tool for getting past the access chokepoint. Less than one in five executives plan to return their entire staff to the office like before, according to PwC’s 2021 US Remote Work Survey. The effectiveness of referrals is well-recognized.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

OCTOBER 27, 2020

Personalization is a useful tool to steer customers in the direction they didn’t even know they needed to go in. Surveys: The quickest way to understand what your prospects and customers want is to ask them. Luckily, technological advancements have allowed us to leverage tools to do the dirty work for us.

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Demo reference technology tools. Build a script for formal customer reference recruitment.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

No More Cold Calling

FEBRUARY 15, 2018

Layered on top of these activities are a myriad of sales enablement and social selling tools—all of which are intended to help salespeople with effective prospecting and, in turn, generating qualified sales leads. In a survey of business buyers, 76.2 Research by IDC and LinkedIn proves this point.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Zoominfo

JANUARY 11, 2021

By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Ask Customer Pain Point Survey Questions. This was leading them to miss out on major growth opportunities. How To Identify Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Sales and Marketing Management

JANUARY 12, 2018

Inspirational guest speakers are also a valuable motivational tool. Have presenters rehearse using a video-coaching tool, recording their presentations and distributing them to the appropriate people for feedback. Motivation – Celebrate and motivate your sales force by recognizing outstanding achievements from the previous year.

Motivation 243

Motivation Retention Groups Construction 243