Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

SBI Growth

NOVEMBER 8, 2020

With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set.

Marketing 292

Marketing Strategy Positioning Tools 292

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue 326

Revenue Marketing Strategy Trends 326

Zoominfo

AUGUST 6, 2024

Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels. Why Lead Capture Software Matters With the vast majority of brand touchpoints happening in digital spaces, a robust lead capture strategy is crucial.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

AUGUST 8, 2024

Enablement also has a halo effect on your culture and talent retention, giving sellers the tools, tactics, and confidence to stay motivated about building their careers. Why not make sure they’re all aligned under a complete sales enablement strategy? 5 Steps to Building a Sales Enablement Strategy Ready to do the work?

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Understanding the Sales Force

APRIL 27, 2020

But if the past 6 weeks have taught us anything, it's that with the right tools, strategies, mindset and tactics, we can adapt and even thrive. For most companies, sales is now about generating revenue to survive, as we stare down a whole new way of doing business. Forget uncertainty! Where we are right now is downright scary.

Revenue 415

Revenue Tools Sales Strategy 415

Sales and Marketing Management

JULY 7, 2020

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward. How to start applying this to your sales team.

Incentives 394

Incentives Incentive Motivation ACT 394

Zoominfo

SEPTEMBER 17, 2024

There are many lead mining tools and platforms available today. By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms. What is Lead Mining Software? The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

Steven Rosen

NOVEMBER 13, 2023

Change is the only constant; the strategies of BOLD leaders stand as the benchmark for success. They embody the essence of leadership through their unwavering commitment to explore innovative strategies. By embracing innovative strategies, these leaders guarantee their teams are ahead of the curve.

Strategy 156

Strategy Face-to-face Guarantee Lead Scoring 156

Steven Rosen

APRIL 20, 2024

In this 3:03 video , Gerilyn Horan discusses the strategies to develop an exceptional workplace and its profound impact on employee engagement and retention. She highlights the significance of having a global team member survey, a tool used to pinpoint areas for enhancement and ensure ongoing improvement in the work environment.

Strategy 156

Strategy Lead Scoring Lead Rank Retention 156

Sales and Marketing Management

JANUARY 13, 2025

Success isnt just about adopting the latest tools or strategies. It requires understanding your customers, staying flexible and being willing to adapt. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.

Trends 274

Trends B2B Tools Strategy 274

The Pipeline

AUGUST 5, 2021

All measurable, all quantifiable and can be improved with skills and the right tools. And while strategy and skills are paramount, you need to select the right tools to support them. This again puts a focus on the tools you use and how. Yet many want me to change my execution in order to use their ill-conceived tool.

Lead Scoring 352

Lead Scoring Lead Rank Ideal Customer Profile Objections 352

Sales 2.0

OCTOBER 25, 2021

Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks. The key to automation is to clearly understand the task being automated before applying a tool. Territories : Sales territories need to be designed to support these goals and strategies.

Territories 396

Territories Compensation Scale Decision Maker 396

Smooth Sale

JULY 21, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How To Improve Your Business’s SEO Strategy For Growth Many businesses (regardless of age) have often dealt with the following scenario: You’ve poured hours into crafting the perfect website for your business. However, you also need to be careful and be selective.

Lead Scoring 159

Lead Scoring Lead Rank Strategy Social Media 159

Zoominfo

SEPTEMBER 10, 2024

Businesses must integrate data from first-party, second-party, and third-party sources, creating a seamless flow of information that fuels smarter, more targeted go-to-market strategies. The Challenge of Siloed Data in AI The explosion of AI tools in business has revealed that many companies’ data strategies need an upgrade.

Data 130

Data Strategy Lead Rank Marketing 130

Sales and Marketing Management

OCTOBER 2, 2024

Here are the three most essential tools and tactics for building a strong small business marketing strategy. Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative.

Small Business 295

Small Business Small Business Marketing Tools 295

Pipeliner

OCTOBER 30, 2024

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Top of Funnel 105

Top of Funnel Strategy Lead Scoring Lead Rank 105

Sales and Marketing Management

JANUARY 19, 2022

Video can become one of your most important marketing tools. Here are some best practices to consider as you start producing and showcasing a repository of one-of-a-kind videos to enhance your SEO strategy. The post Stumbling on Your SEO Efforts? Try Some Video Magic. appeared first on Sales & Marketing Management.

Video 312

Video Tools Strategy Marketing 312

Hubspot Sales

NOVEMBER 12, 2024

There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Shannon Smith O’Connell , Operations Director at Reclaim247 , says, "Offering a mini-audit of a prospect's current strategies can be a powerful way to re-engage them. Offer a mini-audit.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. If your company is faced with this daunting task, adopting an AI pricing strategy could be your best way forward. Table of Contents What Is an AI-Powered Pricing Strategy?

Strategy 103

Strategy Margin How To Lead Rank 103

Force Management

SEPTEMBER 5, 2024

Several guests share insights on how AI productivity tools are poised to change the sales process and how sales leaders can use AI as a force for good with their teams. Dig in to the below episodes to stay up-to-date with the latest in sales trends and strategies from some of the brightest minds in the industry.

Sales Leadership 126

Sales Leadership Strategy Forecasting Trends 126

Sales and Marketing Management

JUNE 1, 2021

In this episode Mike Carroll reveals how to use specific sales coaching strategies and tools for individual sales Rep development. Mike speaks about core competences and how he goes about helping organizations address those competences through proven sales coaching strategies.

Sales Coaching 270

Sales Coaching Coaching Sales Strategy 270

No More Cold Calling

MARCH 1, 2020

What’s the most powerful sales tool at your disposal? A Winning Sales Strategy Starts with Your Customer, Not with Digital. Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. Sales strategy isn’t yours or mine. Think it’s your smartphone?

Follow-up 344

Follow-up Referrals Up-Sell Cold Calling 344

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 69

Tools Top of Funnel Lead Rank Analytics 69

No More Cold Calling

JUNE 25, 2020

How do most companies ramp up their B2B lead generation strategies? Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. Your customer retention strategy is your ticket to acquiring new business. It’s your #1 B2B lead generation strategy. Think about that.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Vengreso

JANUARY 7, 2025

As the digital landscape evolves, video sales mastery has emerged as a pivotal element in modern sales strategies. By leveraging these advanced tools, sales professionals can create high-quality video content that captures the attention of potential clients, ensuring they remain competitive in a crowded market.

Video 76

Video Tools Top of Funnel Analytics 76

Sales Gravy

JANUARY 1, 2025

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers.

Trade Show 85

Trade Show Follow-up Webinar Metrics Lead Scoring 85

No More Cold Calling

OCTOBER 1, 2020

When you ensure that referrals come first in your business development plan, referral selling becomes a scalable prospecting strategy. Yes, your most predictable and measurable prospecting tool is your very own sales team, asking for referrals. Are Referrals Your Priority … or an Afterthought?

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373