Strategy Related Topics 
Sales and Marketing Management
OCTOBER 16, 2024
Sustainability must be a core strategy, not just for its ethical priorities, but also because there are various business imperatives. The good news is that there are core strategies you can employ to keep sustainability at the heart of your organization in a way that has positive outcomes for your business, for stakeholders, and the planet.
Understanding the Sales Force
MARCH 24, 2025
Image copyright 123RF The post Deadly Negotiation Strategies – The Bob Chronicles Part 8 appeared first on Kurlan & Associates. You should also use the legendary and highly predictive Sales Candidate Assessment to identify the sales candidates who will succeed in the roles for which you are hiring. Stop negotiating!
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Pipeliner
NOVEMBER 24, 2024
The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. The post Mastering Sales Strategies (video) appeared first on SalesPOP! He is CSMO at Pipeliner CRM.
Partners in Excellence
NOVEMBER 14, 2024
Brandon Fluharty made a brilliant observation: Activities Don’t Drive Strategy! While no leader sets out to have activities drive strategy (at least I hope they don’t), too often we get distracted and activities take center stage. Activities are the things we do to execute our strategies.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact. Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. Save your seat today!
SBI Growth
MARCH 6, 2025
In a rapidly evolving commercial landscape, executives express confidence in their go-to-market (GTM) strategies, yet many lack confidence in the data and insights that build them. This paradox emerged as a central theme in SBIs latest invite-only CEO and CRO Growth Forums.
Zoominfo
AUGUST 8, 2024
Why not make sure they’re all aligned under a complete sales enablement strategy? Drive Sales and Marketing Alignment As the last touch in a go-to-market strategy before retention efforts kick in, it’s imperative that sales understands and is ready to translate brand, product, and service value in every conversation with potential customers.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity. Save your seat today!
Speaker: Jesse Hunter and Brynn Chadwick
⌛️ Automation strategies that eliminate tedious tasks so teams can focus on high-value interactions. We’ll cover: 🧩 The intersection of AI, sales and product teams and how their cross-functional collaboration drives personalization. 📊 How data and AI help sales teams personalize outreach without adding complexity.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. It's a win-win strategy for both teams. Enter Account-Based Marketing (ABM).
Speaker: Kevin Burke
This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
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