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The Difference Between Gap Selling and Solutions Selling

A Sales Guy

Gap Selling has been out for over a year now and one of the most common questions I’m asked is, how is Gap Selling different than Solution Selling. There is no better sentence that helps define the difference between Gap Selling and Solutions Selling than the first one above.

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The Problem With “Solution” Selling

Partners in Excellence

OK, most sellers are clueless about solution selling. Solution selling has enabled us to have higher quality conversations about both our products and what they do for the customer. But, even as well as we might execute our solution selling strategies, we and our customers miss the majority of opportunity.

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7 Solution Selling Tips for the New World

Marc Wayshak

Years ago, a term came along that has since become a ubiquitous buzzword in the world of sales : solution selling. I can’t tell you how many salespeople tell me, “I use solution selling” or “My focus is on being a solution salesperson.” This is central to solution selling.

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In Solution Selling Even a Caveman Can Calculate a Return on Investment”

Increase Sales

A posting over at LinkedIn Group asked if the members were witnessing a lack of return on investment (ROI) in solution selling. solution-selling. This failure has also been transferred to many who are engaged in solution selling. Speaking of ROI, have you consider the ROI for your CRM solution.

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Solution selling: The guide you have been looking for all this time!

Salesmate

Therefore, it is essential to focus on solution selling rather than just emphasizing the product’s features. But wait; what is solution selling? Solution selling is an effective sales methodology that has been in the sales world for quite a long time. Benefits of solution selling.

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Solution Selling vs The Challenger Sale

Membrain

The Challenger Sale is essential reading for anyone in complex B2B selling and many enterprise sales organizations are embracing the concepts.

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#106: Mike Bosworth of Solution Selling – Creating a Sales Experience Your Customers Will Thank You For

Xvoyant

Mike Bosworth, author and founder of Solution Selling, talks about the concerns buyers go through in the sales process, and how you can manage those concerns. Buyer phases go from emotional to logical to emotional again, and navigating through these phases can be challenging for unprepared salespeople.