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Building a B2B SalesTech Stack for Growth

SBI Growth

However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Specifically, Smart Selling Tools cites that $1.5B

B2B 347
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Why A Rising Win Rate Can Be a Bad Sign

SBI Growth

The software company’s VP of Sales boasted about his win rate. The software company VP of Sales missed the shift in buyer power. In 2011, the Sales Executive Council reported the average B2B buyer engaged with a vendor 57% of the way through their buying cycle. This prolongs the engagement with the vendor.

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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. One of the biggest obstacles for sales teams is succinctly educating prospects on complex software.

Software 177
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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

Author: Jason Liu Sales enablement software has been around for a while now. The multitude of vendors also creates a suboptimal purchasing environment for customers; it can be difficult to sort out the best vendors for their specific company’s needs and make informed decisions when there are simply so many options to choose from.

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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. They buy what software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc. They don’t want to see your demo.

Lead Gen 397