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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. We’ll use enterprise software as an example to make our points. It can be a long process, but none tend to be as long a process as software sales. Long Sales Cycles.

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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Ingrid Inward – She Struggles Selling Software. She was eager to train for her new role selling software solutions. Contrast Oscar’s experience at his new job as a telecommunications sales rep. Using standard sales training for new hires is a sure-fire recipe for long ramp times. Ingrid was a successful pharmaceutical rep.

Hiring 324
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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. They learned to use the software better. For a long time, few people could complete that punch list.

Marketing 252
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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Telecommunications and Internet. Business Software and Applications. Business, Auto and Professional Liability Insurance. Commercial Real Estate. Office Supplies and Furnitute. Copiers, Printers, Computers and Business Equipment. Postage and Shipping. Janitorial. Legal and Accounting. Memberships.

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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal. The telecommunications and mass media company revamped its lead routing process from end to end, saving sales teams days and days of wasted effort. “We

Lead Rank 130
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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Telecommunications salespeople averaged $3.3

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9 Great Examples of B2B Brand Storytelling

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Cisco is a cutting-edge technology company that develops networking and telecommunications equipment. Microsoft.

Examples 237