The Pipeline

OCTOBER 19, 2020

Jeff is an engineer by training, he has spent his entire career grinding out a sales number as VP and GM of the Canadian subsidiaries of Data General/EMC, NetApp and Veeam Software. Take the Hippo Video & Renbor Sales Solutions, Prospecting Survey. Your Chance To Shape The Future.

Sales Qualified Lead 220

Sales Qualified Lead Engineering Survey Lead Rank 220

Nutshell

JULY 28, 2020

A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. According to various surveys ). Constant Contact offers similar function and price to Mailchimp, and includes valuable engagement tools like surveys, polls, landing pages, blogging, and free web hosting. At its core, HubSpot is a CRM.

Hubspot 127

Hubspot Paid Content Software Software 127

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Who are your leads?

Software 111

Software Software Top of Funnel Lead Rank 111

Sales and Marketing Management

DECEMBER 8, 2017

Author: Jeffrey Weil, General Manager, Upland Qvidian The value of data to proposal and sales teams isn’t a secret – but many of them aren’t using the data provided by proposal automation software to its fullest extent. In fact, 75 percent of survey respondents typically work with at least four other people on a single RFP or proposal.

Analytics 209

Analytics Data Proposal Survey 209

Zoominfo

JUNE 2, 2021

Scoops divulges funding activity, product launches, new projects, and executive personnel changes at companies based on customer surveys and research interviews. Example: Manufacturer Researching Supply Chain Software. “Those three metrics allow you to go after signals that best support your go-to-market motion ,” Chang said.

Data 246

Data Intent Lead Rank Lead Scoring 246

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

JANUARY 26, 2021

Technology played a large role in helping workers transition to WFH, and that software will continue to wield influence in 2021. Companies will not uninstall this software, but instead permanently add it to their repertoire of tools that will allow business continuity and hybrid work schedules.

Software 246

Software Software Webinar Metrics Retention 246

SBI Growth

OCTOBER 12, 2013

Planning for new analytics software, Business Intelligence platform or new/upgraded CRM? According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year. Certain elements of your planning process will always need to be addressed.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

DiscoverOrg Sales

FEBRUARY 6, 2018

We asked over 200 sales and marketing professionals about 78 data points (and “secret sauce” combinations of data points) in a comprehensive survey, Breaking Open the Predictive Black Box: Which Data Points Actually Lead to Higher Conversion Rates and More Sales? Download our ebook for COMPLETE “predictive data points” survey results.

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales 2.0

JULY 28, 2020

My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

SBI Growth

MAY 5, 2013

Kathy is the CMO of an emerging software company. The survey found that 34% of the leads marketers generate come from inbound marketing sources. I recently had a cup of coffee with a good friend and marketing peer. She has helped build the company with superb demand generation efforts. Kathy always has great insights to share.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

APRIL 20, 2013

Altimeter : From a survey of 180 social media managers, corporations have an average of 178 business related social media accounts.”. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas.

Social Media 316

Social Media Competition Media Eloqua 316

Sales and Marketing Management

FEBRUARY 3, 2020

Further, SiriusDecisions’ buyer surveys continuously show that C-level executives make their purchase decisions initially based on their previous company experiences, followed by the influence of customer references, the relationship with the salesperson, the perception of the brand, and then what peers say.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Sales and Marketing Management

MARCH 11, 2019

Gather that information by sending out an anonymous three question survey to the sales team or by having a quick sit-down with the VP or top performer. Here’s how you can start integrating CRM data into your marketing strategy today: 1. Prioritize your goals. Marketing should identify the sales team’s biggest challenge.

CRM 289

CRM Lead Scoring Lead Rank Data 289

Sales and Marketing Management

MARCH 29, 2019

In the latest Digital Trends report, which surveyed marketing, creative and technology professionals, nearly one third of organizations are planning to invest in AI within 12 months – a market projected to reach $70 billion by 2020. Our new digital workers, consisting of software robots, will be used by at least 40% of enterprises.

Marketing 209

Marketing Webinar Metrics Software Software 209

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Blogs, webinars and podcasts are among the most influential content, according to the Demand Gen survey.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JANUARY 11, 2021

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Let’s say your company sells accounting software that specializes in advanced finance analytics. Survey your best customers.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales and Marketing Management

JULY 26, 2017

Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article. More and more major businesses and industries are being run on software and delivered as online services — from movies to agriculture to national defense.”. If software was eating the world then, it is devouring it now without stopping to chew.

Incentives 209

Incentives Incentive Retail Loyalty 209

Zoominfo

AUGUST 27, 2018

Turn survey results into customer testimonials. Marketers primarily conduct surveys to gather important insights about their audience and to fine-tune their business decisions. But, survey results can also be useful when it comes to content creation. Tailor your customer surveys to fit the content you want to create.

Social Media 221

Social Media Survey Media Channels 221

Sales and Marketing Management

JUNE 22, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. It’s also a smart idea to measure overall customer satisfaction (CSAT, NPS) with regular surveys using tools like SurveyMonkey or Qualtrics. .

B2B 207

B2B Customer Vendor Enterprise 207

Sales and Marketing Management

FEBRUARY 6, 2020

Polls, ratings, surveys – collecting feedback has never been easier. Most survey feedback is collected, analyzed, and reported on, and much of it ends up in pleasant presentations with impressive pie charts and graphs. Most often the results remain within the survey application for analysis and reporting.

Government 136

Government Customer Survey Data 136

Sales and Marketing Management

MARCH 16, 2018

It should therefore come as no surprise that 59% of the supply chain organizations surveyed see winning and retaining new business as their biggest challenge for 2018 – and that 38% are struggling to up-sell and cross-sell to existing customers. Kevin McGirl is President of sales-i , a sales analytics software company.

B2B 195

B2B Company Hiring Discount 195

Zoominfo

OCTOBER 27, 2020

Surveys: The quickest way to understand what your prospects and customers want is to ask them. Ask a segment of your users or website visitors to take a survey regarding their experience with your brand, their buying preferences, or product suggestions. Then, use their responses to tailor the customer experience.

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

JULY 22, 2018

In fact, according to an Upland Qvidian-conducted survey of proposal and sales professionals from large U.S. According to that same survey, companies that collect proposal data use it to track how long it takes to create proposals and RFPs, determine the number of completed responses, and analyze win/loss data from previous efforts.

Data 189

Data Proposal Case Study Survey 189

Sales and Marketing Management

SEPTEMBER 27, 2019

In a recent survey, 65% of companies told us they plan to spend more on virtual training, despite only 10% believing it was as good as classroom training. A before- and after-confidence survey was conducted to measure qualitative changes. But what if an online training alternative could be proven as effective?—?or Well, it’s happened.

Training 214

Training Exercises Decision Maker Coaching 214

Zoominfo

MAY 5, 2020

HR & Payroll Software. HR and payroll software was the third-largest increase in technologies surveyed. We have seen a growth of 17% for HR and payroll software since January 30. While HR and payroll software as a whole has grown, ADP has seen more growth than any other company in the space. Web Conferencing.

Tools 179

Tools Real Estate Travel Face-to-face 179

Allego

OCTOBER 8, 2024

A strong sales training program combined with modern sales training software directly impacts sales performance, win rates, and overall revenue. Among the 472 sellers and executives surveyed, those who rated their sales training highly achieved an average win rate of 58%. All of which can be found in modern sales training software.

Software 62

Software Software Training Scale 62

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. However, if your overall marketing goal is brand awareness, your budget might be better spent on software that automates emails focused on driving customer reviews.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

SEPTEMBER 25, 2020

Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access.

Loyalty 190

Loyalty Scale Customer Marketing 190

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. A survey of more than 3,900 U.S. A 2019 survey. of the U.S.

Incentives 227

Incentives Incentive Face-to-face Survey 227

No More Cold Calling

MAY 25, 2023

Yet, when Salesforce surveyed sales pros in 2022, only 28 percent said they expected to meet or exceed quota this year. Talk to any software vendor, and they can’t wait to show you their cool software. But buyers don’t actually buy software. But that’s not happening in most sales organizations. That’s pitiful.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Sales and Marketing Management

AUGUST 3, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. This hasn’t changed, even with software as a service (SaaS) and cloud-based technology. It’s also a smart idea to measure overall customer satisfaction (CSAT, NPS) with regular surveys using tools like SurveyMonkey or Qualtrics. .

B2B 177

B2B Customer Vendor Enterprise 177

Zoominfo

JUNE 24, 2021

This includes seamless integrations to ATS software, such as Bullhorn and JobDiva, so you can easily save and export lists of candidates and companies to enrich your data and keep your talent pipeline current. We’re making everything as easy as possible for recruiters ,” says Andrew Erpelding, director of product marketing at ZoomInfo.

Campaigns 52

Campaigns Gatekeeper Licensing Social Media 52

Zoominfo

AUGUST 30, 2018

You can gauge attendee satisfaction in a number of ways, but the most popular methods are surveys and direct feedback within your event app. We’ll talk about this more when we cover event software integrations below. Find the right event software. But, there’s no one-size-fits-all approach to choosing event software.

Conference 187

Conference B2B Social Media Top of Funnel 187

Allego

JANUARY 13, 2022

Allego’s industry-leading sales enablement software won awards again for its innovation and advancements in helping organizations adapt to the “new normal,” as well as prepare for the future of work. Best Overall Sales Enablement Software Solution—MarTech Breakthrough Awards. Best in Biz Enterprise Product of the Year—Sales Software.

Lead Rank 157

Lead Rank Lead Scoring Journal Software 157