Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. Social Media. it’s called SOCIAL media, after all?—offers

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 70

Tools Social Media Channels Sales Methodology 70

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. Then there’s outbound lead generation: identifying trigger events, determining relevant content to send in an email, creating messaging, preparing short videos, and networking on social media.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

SocialSellinator

AUGUST 24, 2022

A social media marketing funnel is an essential process that you can use to optimize your marketing efforts. When creating an effective social selling strategy, you need to understand the different sales funnel stages. What are the Stages of a Social Media Marketing Funnel?

Paid Content 122

Paid Content Social Media Top of Funnel Funnel 122

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. In fact, roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

No More Cold Calling

NOVEMBER 25, 2014

End the year with a bang using the only prospecting strategy that converts prospects into clients more than 50 percent of the time. Referral selling is by far the most effective sales strategy out there. So be sure to check out the latest from No More Cold Calling and turn practice into profit: [Webinar] Generation Huh?

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 25% say they have a young maturity level.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

SBI Growth

APRIL 8, 2013

These factors all contribute to formulating your marketing strategy and consequently your org chart. Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. And based on the buyer research, when the content resonates most. Here you need an SEO and Social Media expert.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

MAY 10, 2013

This may include webinars, white papers, blog articles, and a new business video. Content Multiplying - Webinar Example. Webinars are typically comprised of a PowerPoint presentation and a live audio presentation. Individual slides of the PowerPoint can be pulled to serve as high-impact graphs for nurture emails.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Establish goals and KPIs.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. With careful data-driven targeting strategies, your business can attract quality B2B leads that convert.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Listen here. 4. Search Talk Live.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. I generated many of my own sales leads through cold-calling and networking.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

SBI Growth

FEBRUARY 5, 2014

To make your assessment easy, SBI has created a 10-point Compensation Inspection tool. This simple, free, downloadable tool reveals the vital signs of your plan. In a recent webinar , Erik noted that: "The total outlay for Incentive Compensation in the U.S. Figure out what resources and strategies are required.

Compensation 288

Compensation Territories Hiring Commission 288

eGrabber

NOVEMBER 6, 2024

For recruiters, sales teams, and business development managers in this industry, the key to staying ahead lies in leveraging advanced tools to streamline lead generation for healthcare staffing agencies. Social Media and Online Marketing: Effective for building brand awareness but requires significant resources to manage.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Scoring Lead Rank 52

SBI Growth

NOVEMBER 10, 2013

A Buying Process Map (BPM) is a tool leveraged by marketing and sales. At its core, social listening is simply listening to what your buyers are telling you. There are several ways to gain buyer insight through social listening. Employ sales and LDRs in social listening – Teach reps to social listen.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Zoominfo

DECEMBER 28, 2020

When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. That includes gathering intel from social media posts and reviews.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

PandaDoc

AUGUST 3, 2020

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

Webinar Metrics 105

Webinar Metrics B2B Lead Rank Lead Scoring 105

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

SalesFuel

JANUARY 20, 2025

From identifying wasted ad spend to uncovering missed opportunities, its the ultimate tool for refining strategies and maximizing ROI. Maximize Digital Marketing Strategy with a Comprehensive Audit A comprehensive digital marketing audit evaluates your clients entire digital ecosystem, leaving no stone unturned.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

No More Cold Calling

OCTOBER 22, 2013

Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. In fact, 86 percent of business buyers engage in research independent of the sales cycle. is very good at homework.

Buyer 271

Buyer Face-to-face Social Media Small Business 271

Zoominfo

JUNE 30, 2019

Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts. With the rapid transition to digital-only marketing strategies, the concept of a “listening center” or a “social command center” isn’t new.

Examples 208

Examples B2B Marketing Inbound 208

Nutshell

OCTOBER 30, 2020

A virtual event platform is a tool that will allow you to recreate the vibe of an in-person conference or trade expo over the internet. This kind of tool is different from a virtual meeting software like Zoom or GoToMeeting. Audience polls. These solutions generally featured limited permissions and features as well.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

No More Cold Calling

OCTOBER 4, 2018

I’ve had it with the accusations that referrals don’t scale, that referrals are a favor, that referrals can be digital, that all you need to do is ask for referrals, and the other crap that so-called experts tout on social media. It reminds me of when social media became popular. Technology is an important tool.

Lead Generation 266

Lead Generation Sales Qualified Lead Lead Scoring Lead Rank 266

SalesFuel

APRIL 21, 2025

Theyre open to using AI- tools for this purpose. Your accounts branded video content will appear on their website, on search engine results pages and on social media. Including a video clip in an email can generate interest too. Up to 41% of professionals will turn to AI tools for video creation this year.

Video 52

Video Webinar Metrics Advertising Advertising 52

Zoominfo

SEPTEMBER 4, 2019

Let’s get into our top five strategies to build customer loyalty! In order to maintain consistent customer service and avoid errors, brands must invest in a comprehensive, multi-channel customer service strategy. They visit your website, where they find a customer support email address. Establish a social media support protocol.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Sales Hacker

NOVEMBER 16, 2021

As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content. Unfortunately, many B2B marketers make the mistake of rushing to embrace the platform without a comprehensive video content strategy.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

FEBRUARY 8, 2021

“While there has been an explosion of new digital marketing tool sets (email marketing, social media, SEO dashboards, live chats/chatbots, automation, webinars, etc), many of these programs have been standalone or difficult to integrate with more standard programs like email and collaboration tools.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Nutshell

APRIL 14, 2025

Nutshell is helping your team have those pivotal conversations with potential leads wherever they may be, through tools like Nutshell SMS and Web chat available in Nutshell Engagement. New leads for your business can be anywhere, and being prepared to meet them on multiple platforms is key to filling your sales pipeline.

Facebook 71

Facebook Prospecting Ideal Customer Profile Channels 71