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Letting Your Prospects Train You

The Pipeline

That will involve letting your prospects train you. The expanding toolkit applies to more than tools we use to prospect. Once the conversation gets going, it’s a question of free-styling, where the SME are separated from the also-rans. Something you learn by letting your prospects train you. Train The Prospect.

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A Critical Mistake In Handle Prospecting Objections

The Pipeline

There is no mistaking a rejection on the phone, but with those other softer tools, you can tell yourself they’re just ignoring you, maybe next time. Any number of things an SME is in a position to do to extend the interruption – first objection – to a conversation. Take it as an objective, and you get defensive and lose.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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Pack Your Prospecting Call With Things to Unpack During Discovery

The Pipeline

above (a whole one), on their way to work, sitting on the commuter train thinking about their to-do list. If you can’t talk product, and you’re an SME, you must speak about your area of expertise. As you move back from the punchline, you can create a journey that aligns with the outcomes they were thinking about on their train ride.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. Sales enablement drives the creation, distribution, and management of customer-facing sales assets and internal sales training content. 2 Seller Training.

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Sales Stuff That Works - 3 Steps to Get More Introductions

Anthony Cole Training

Leadership Training (2). sales management training (4). sales tools (25). Sales Training (5). training sales (25). Tony Cole, Founder and CEO of Anthony Cole Training Group. Here is the email he received: Wanted to follow up on our SME Training from yesterday. Increase Sales (22). Selling (45).

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2 Ways Time-Starved Organizations Can Kick Virtual Sales Training Into High Gear

Allego

At the same time, few can afford to interrupt their busy schedules to attend sales training classes or read stacks of books, manuals and articles. On top of this, travel restrictions during the pandemic have made training even more difficult—both for trainers and for learners. 2 Ways to Kick Your Training Content Into High Gear.