Pipeliner
MAY 19, 2020
Whether you are operating a small or medium enterprise in your locality, you have to maximize the use of digital tools to get sales. One of the most effective tools there is e-mail marketing where you plot the way you interact with your mail list subscribers so that they will be encouraged to buy your product. THE NITTY GRITTY.
The Pipeline
JANUARY 22, 2019
There is no mistaking a rejection on the phone, but with those other softer tools, you can tell yourself they’re just ignoring you, maybe next time. Any number of things an SME is in a position to do to extend the interruption – first objection – to a conversation. Take it as an objective, and you get defensive and lose.
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Janek Performance Group
DECEMBER 11, 2018
In a recent team meeting, one of our instructional designers noted that one of the recent trends in their observation with clients at Janek is the inclusion of Subject Matter Experts (SMEs) in the selling process, rather than a Sales Agent just learning about services and products to sell on their own.
Zoominfo
JULY 28, 2020
These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.
Zoominfo
APRIL 12, 2021
One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. How do you manage org-wide SMEs’ input and expertise? Integrate your tech stack. At the enterprise level, you need robust collaboration software.
Guru
SEPTEMBER 29, 2020
Writing down everything you know about a process, tool, skill or product? Even as an SME (subject matter expert) the documentation process can feel daunting. But what if you’ve been tasked with documenting your feature releases, competitive battle cards, internal processes (SOPs), brand guidelines, and other key information at work?
The Pipeline
SEPTEMBER 21, 2017
Ignoring the tools and resources you may want to utilize, there only three things that are going to happen; You’re going to lift it (in this case maybe a crane, so will move to the next). The more and better they recognize and accept your SME status, the more effective you will be. You’re going to push it.
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