The Pipeline

SEPTEMBER 3, 2019

If you can’t talk product, and you’re an SME, you must speak about your area of expertise. We do offer our clients our 360 Degree Deal View ; it is indeed more about the discipline than the tool. ( Making Art Together. The critical advantage of leaving your product in the car is what it forces you to do. You can download on our site ).

Prospecting 210

Prospecting Harvest Call-back SME 210

Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion. Tech Stacks for SMBs.

Ideal Customer Profile 173

Ideal Customer Profile Scale Strategy Hiring 173

Allego

AUGUST 24, 2021

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. This means powering up content with relevant talk tracks, best practices, win stories, and SME knowledge that sellers need to handle objections, nurture prospects, and close deals.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Janek Performance Group

DECEMBER 11, 2018

In a recent team meeting, one of our instructional designers noted that one of the recent trends in their observation with clients at Janek is the inclusion of Subject Matter Experts (SMEs) in the selling process, rather than a Sales Agent just learning about services and products to sell on their own.

SME 63

SME Sales Tools Tools Trends 63

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Zoominfo

APRIL 12, 2021

Integrate your tech stack One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Anthony Cole Training

MAY 3, 2010

sales tools (25). Here is the email he received: Wanted to follow up on our SME Training from yesterday. Karl immediately, shortly after sitting down (he beat me to the punch) went through the Introduction SME training and the client was VERY Receptive to the process and provided two names for us to follow up on. Salesforce (2).

Hiring 120

Hiring Ideal Customer Profile SME Banking 120

Guru

SEPTEMBER 29, 2020

Writing down everything you know about a process, tool, skill or product? Even as an SME (subject matter expert) the documentation process can feel daunting. But what if you’ve been tasked with documenting your feature releases, competitive battle cards, internal processes (SOPs), brand guidelines, and other key information at work?

SME 73

SME Guidelines Competition Tools 73

Babette Ten Haken

DECEMBER 16, 2019

Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication tools and methods, Do YOU Mean Business? Become more visible, relevant and valuable: not only to your employer but also to your strategic partners and clients. Find out more about Babette’s professional story here.

Ideal Customer Profile 85

Ideal Customer Profile SME Face-to-face Engineering 85

Babette Ten Haken

FEBRUARY 27, 2020

I am a member of SME, ASQ, SHRM, ATD and the National Speakers Association. My playbook of communication tools and methods, Do YOU Mean Business? Become more visible, relevant and valuable not only to your employer but also to your strategic partners and clients. Find out more about my professional story here. Contact me right here.

SME 86

SME Margin Engineering Education 86

Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion.

Ideal Customer Profile 100

Ideal Customer Profile Scale Strategy Lead Rank 100

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools.

Sales Enablement 45

Sales Enablement Report Tools ROI 45

Babette Ten Haken

DECEMBER 9, 2019

Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication tools and methods, Do YOU Mean Business? Become more visible, relevant and valuable not only to your employer but also to your strategic partners and clients. Find out more about Babette’s professional story here.

SME 77

SME Ideal Customer Profile Trends Tools 77

Babette Ten Haken

MARCH 8, 2018

When I speak to sales audiences about customer retention, their expectations are that I will provide them with clever tools and tips on renewing customers, so they can meet quota. Interestingly, their C-Suite is not looking for tools and tips to get customers to renew contracts for another year. is available on Amazon.

Strategy 74

Strategy Customer Retention SME 74

Allego

JULY 17, 2023

Buyer enablement equips and empowers potential buyers with the information, resources, and tools they need to make informed purchasing decisions. It also involves creating interactive tools, such as product demos, that allow buyers to visualize and experience the product or service themselves. What Is Buyer Enablement?

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

Babette Ten Haken

JULY 8, 2019

Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication tools, Do YOU Mean Business? Find out more about Babette’s professional story here. is available on Amazon.com. Babette’s speaker profile is on the espeakers platform. Contact Babette here. .

Ideal Customer Profile 73

Ideal Customer Profile Outsourcing Services SME Hiring 73

Allego

JUNE 16, 2020

Because many salespeople spend so much time using programs such as Salesforce, it’s imperative to plug training content into these tools to make topics easily discoverable. From there, they might search for a competitor’s name, which will return an SME video that provides a detailed comparison of your product versus the competitor’s.

Training 77

Training Hiring Face-to-face SalesForce 77

Babette Ten Haken

DECEMBER 14, 2017

Download my newest tool to find out whether you are targeting the right customer base for your SMB. She is an EOS Implementer (Entrepreneurial Operating System®) and a member of SME, ASQ, SHRM and the National Speakers Association. If so, you end up like a hamster in a wheel, expending a lot of energy but getting nowhere else.

Strategy 78

Strategy SME Scale Lead Rank 78

Babette Ten Haken

MAY 31, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon. Babette’s playbook of IIoT team collaboration hacks, Do YOU Mean Business?

SME 61

SME Customer Retention Survey 61

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? in incremental benefits. •

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Babette Ten Haken

JUNE 14, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. is available on Amazon.

Customer 70

Customer SME Retention Exercises 70

Lessonly

JULY 2, 2020

Digital learning tools have always been valuable for businesses, schools, nonprofits, etc. Many schools are limited in how they can use videoconferencing technology as a learning tool ; unable to host a live virtual classroom due to logistical challenges, they’ve instead offered virtual office hours (throwback to college).

Software 49

Software Software SME Training 49

Hubspot Sales

JANUARY 8, 2020

While sales proposals may seem like a formality, they are another sales tool for closing deals. Another tactic involves continually tapping your company knowledge gatekeepers — your subject matter experts (SMEs) — on the shoulder every time technical questions arise.

Data 92

Data Proposal Survey SME 92

Babette Ten Haken

SEPTEMBER 11, 2018

leadership and communication skillsets, tools and strategies for today’s and tomorrow’s digitally transforming industries. She is a member of SME, ASQ, SHRM and the National Speakers Association. Develop Industry 4.0 Her professional speaker profile appears on the espeakers platform.

Social Media 205

Social Media Ideal Customer Profile SME LinkedIn 205

Babette Ten Haken

NOVEMBER 28, 2018

Sequestering employees in well-entrenched departmental silos reinforces specific professional mindset, habits, skills and tools. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. First, competing customer retention cultures are sustained within traditional departmental silos and business models.

Retention 66

Retention Ideal Customer Profile Hiring Customer 66

Babette Ten Haken

MARCH 21, 2018

And you yearn for a cultural environment, processes, tools and business model to create collaborative, extraordinary and enduring customer experiences. She is a member of SME, ASQ, SHRM and the National Speakers Association. Is your leadership hesitant, even resistant, when it comes to Change mindset ? What are your next steps?

SME 65

SME Hiring Retention Ideal Customer Profile 65

Mindtickle

SEPTEMBER 15, 2021

For example, “internal use only” tools such as just-in-time training and recordings of top sellers in real-world interactions help reps prepare for upcoming meetings more effectively. Virtually every sales enabler and marketer spends a lot of time creating content to support the sales team. Will it be up-to-date?

Top of Funnel 95

Top of Funnel Face-to-face SME B2B 95

Artesian Solutions

AUGUST 19, 2020

Artesian Solutions, a leading provider of client intelligence and risk solutions for the corporate and commercial banking frontline, launched its CBILS programme in April, responding to the huge surge in demand from the banking sector for a digital tool to rapidly pre-screen loan applications and triage lending enquiries.

Banking 59

Banking Positioning SME Face-to-face 59

Babette Ten Haken

SEPTEMBER 13, 2018

leadership and communication skillsets, tools and strategies for today’s and tomorrow’s digitally transforming industries. She is a member of SME, ASQ, SHRM and the National Speakers Association. Develop Industry 4.0 Her professional speaker profile appears on the espeakers platform.

Ideal Customer Profile 73

Ideal Customer Profile Face-to-face SME Hiring 73

Sales Hacker

AUGUST 15, 2018

It also means they have a wide variety of tools at their disposal, depending on the provider they choose. The providers we’ve listed as the best demonstrate a dedication to equipping businesses with the tools they need to collaborate, communicate with clients, and move their companies to the next level. Built-in collaboration tools.

System 44

System Tools Ideal Customer Profile Small Business 44

Babette Ten Haken

JULY 2, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. is available on Amazon.

SME 53

SME Retention Motivation Meeting 53

Babette Ten Haken

AUGUST 8, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette Ten Haken serves organizations as an inspiring speaker, strategist, coach and storyteller. She is a STEM-trained scientist, corporate catalyst and design thinker. is available on Amazon.

SME 57

SME Webinar Metrics Retention Trends 57

Babette Ten Haken

JUNE 27, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. is available on Amazon.

SME 65

SME Margin Engineering Retention 65

Babette Ten Haken

JULY 30, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette Ten Haken serves organizations as an inspiring speaker, strategist, coach and storyteller. She is a STEM-trained scientist, corporate catalyst and design thinker. is available on Amazon.

Strategy 58

Strategy Customer SME Survey 58

Babette Ten Haken

JULY 5, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM, the Michigan Council of Women in Technology and the National Speakers Association. is available on Amazon. Image: Fotolia. The post Ready for a Customer Experience Mid Year Blog Post Review?

Customer 56

Customer Retention SME Churn 56

Babette Ten Haken

MARCH 13, 2019

Rather than telling a story, proposing projects conforms to narrating a business case for project support: justification of an investment in anticipation of the benefit of our tools, products and services. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon.com.

Ideal Customer Profile 12

Ideal Customer Profile SME Proposal Margin 12

Babette Ten Haken

JUNE 20, 2018

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. is available on Amazon.

Retention 65

Retention Hiring Customer Compensation 65