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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice.

Scale 189
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

Integrate your tech stack One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Scale 130
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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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The New Normal: An Overused, But Valid Phrase To Describe Our Future of Distance Learning And Virtual Training Software

Lessonly

Digital learning tools have always been valuable for businesses, schools, nonprofits, etc. But as a we enter into a… dare I say it… new normal, virtual training software is taking on a new meaning. With this functionality, the question-answer loop is full of clarity for the SME. Virtual training software. The solution?

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[New Data] RFP Automation a Must for High-Performance Sales Teams in 2020

Hubspot Sales

While sales proposals may seem like a formality, they are another sales tool for closing deals. The most direct benefit of proposal software is automation, allowing you to reduce manually intensive tasks and focus on producing better sales proposals in less time. Proposal software treats every proposal as a project in its own right.

Data 92
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Why Buyer Enablement Is Important in Today’s Buyer Journey

Allego

Buyer enablement equips and empowers potential buyers with the information, resources, and tools they need to make informed purchasing decisions. It also involves creating interactive tools, such as product demos, that allow buyers to visualize and experience the product or service themselves. What Is Buyer Enablement?

Buyer 118