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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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5 Habits of the Best Salespeople

Sales and Marketing Management

Cred-ability – The best sellers can demonstrate how things really work, or can link customers with subject matter experts (SME). The power goes out during a software deployment. These salespeople also know how to find ways to be seen at the right time by the right people in the right way. Products are damaged or lost in transit.

Microsoft 213
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Scale 189
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Salesmate is named as a CRM category leader by Gartner’s platforms for 2020

Salesmate

We’re excited to announce that once again, Salesmate is recognized as a market-leading sales CRM and automation platform by multiple Gartner’s top software advisory platforms – SoftwareAdvice and GetApp. Software Advice FrontRunners 2020 for CRM category. No other software is needed.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Scale 130
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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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Are Customer Acquisition Stories also Customer Retention Stories?

Babette Ten Haken

Like the capital equipment and software found within Internet of Things environments. Since, on a day-to-day basis we, as human beings, are just a tad bit messier and incompatible than the software interfaces and synced equipment we work with. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.