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The Hidden Talent in Your Ranks

Sales and Marketing Management

As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. According to the U.S.

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RIP: Sales Training

SBI Growth

Smart companies use delivery tools like: Pod casts. “I want to look everyone in the face” is what we hear. This might be effective at the time of the session. But it is not effective the next day back in the field. 3 minute Videos. Interactive webinars. Testing and quizzes. Real and virtual role plays. ¾ Mix it up for them.

Training 302
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Inside Sales Growing by Leaps and Bounds

Score More Sales

Smart companies in nearly every industry are building out strong inside sales teams now. Since the advent of good webinar apps and other helpful tools it has been easier to communicate well virtually and postpone or reduce the need for in-person meetings.

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Fixing What People Buy because Clients are not Sold What They Need?

Babette Ten Haken

When employees are busy fixing what people buy, they limit their value to executing specific tools to get a one-off job done in linear manner. Smart companies like yours focus on getting it right, the first time. My playbook of cross-functional tools, Do YOU Mean Business? is available on Amazon.com.

Hiring 157
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My Favorite Closing Line

Mr. Inside Sales

Smart companies are picking these up now, while they’re available, and not waiting until they go on back order. But let’s back up to that initial order phrase: “Here’s what I recommend we do…” There are many variations on this, like: “Here’s what my best clients are doing right now…”. “My Here’s what I recommend you do…”.

Closing 156
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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. For the first time in decades, email and live chat support made it possible to quickly and easily communicate with a real person instead of a computerized menu or canned response.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Smart companies will increasingly be "brand butlers," focusing on how they can help their customers or prospects to make the most of their daily lives (versus the old model of selling them a lifestyle).

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