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4 Trends Shaping B2B Marketing in 2011

Pointclear

” In other words, they understand that in addition to being in the business of selling whatever they sell—be it shovels or software—they also need to be producing content as a cornerstone of their marketing, both to engage and educate their would-be customers. But producing any old content isn’t enough.

Trends 180
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Marketing 226
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Seven Sales Leaders on the Challenges They Overcame in 2020 & Their 2021 Predictions

Hubspot Sales

Zach Rego is the VP of Sales and Marketing at Unstack , a marketing platform software. The pandemic has caused massive dislocation that has resulted in some truly historic opportunities for smart companies, especially in distressed sectors like real estate.”.

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How Google, Zoom, and Quarantinis Prove the Value of Online Training Software for Frontline Teams

Lessonly

To do so, companies are looking into online training platforms and other forms of interactive training software , which leads to an important question: Is online training effective? Let’s look at some common, COVID-related business problems that e-learning software and other online course platforms are positioned to solve. .

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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. In a four-year period, this company consolidated more than 40 systems into less than seven. Smart companies consider their front-office processes strategically. How smart are you?

Scale 48
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Client Onboarding Process: Free Checklist for Service Providers

LeadFuze

When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Finding new clients is the fuel that drives growth in any company, but for those who use recurring revenue models—You have to keep on selling your product every month. Now, let’s get into the nuts and bolts.

Lead Rank 124
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21 Salespeople Reveal the Worst Sales Advice They Ever Got

Hubspot Sales

If you're in a company where they won't promote you, it is probably because of you -- you are not doing something required of you that will result in a promotion. Smart companies always want to keep good people. If they aren't promoting you, then the next company won't promote you either. Why is this bad advice?

Hiring 111