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The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. The tools of the past have made possible the sales of the future. With these tools of the future, who knows what sales professionals will accomplish.
Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both startups and large companies such as Siebel and Oracle. On this episode, Justin and I unpack what this kind of orchestration looks like, right down to the tools available to make it happen. You won’t want to miss this.
“With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Sales readiness: Brainshark, MindTickle.
That source of truth is a great tool for achieving transparency in Salesforce. We build pipeline and velocity through our sequences and sales engagement tool, as well as signals for our team, to make sure that we’re on track. I transitioned over to Siebel and that got acquired by Oracle.
It almost completely demolished its largest, non-Saas competitor, Siebel Systems, over a period of five to six years. Salesforce started 20 years after VisiCalc, in 1999. The company was a pioneer in Internet-delivered software as a service, or SaaS. Salesforce brought all of the benefits of modern enterprise software over spreadsheets.
He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? Starting with Siebel Systems, Kevin hasn’t seen much change in CRMs. It still has the same basic model for accounting opportunities.
In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies. Velocify’s company culture for increasing and accelerating sales while using our own tools has helped catapult my personal sales and commissions which has changed my family and my life.
As stated by Tom Siebel, CEO of C3.ai, Bottom line : It’s time to invest in strategies, tools, and resources that expand your capabilities as an inside sales team. The end result of that process is still very much attainable, and it will happen, but you’ll need to implement remote strategies to do so. .
The hottest news in CRM, are for on-demand solutions from companies such as salesforce.com, Right Now and Up Shot (Siebel on-demand). In October we ourselves embarked on upgrading our sales and marketing capability and maturity, revamping all of our processes and tools. But are these on-demand solutions this hype-worthy?
And I think, I think because of what Salesforce did to Siebel, which is like, they just came along and talked about what they were publicly doing, but Siebel. So drawing on the example of, you know, uh, Siebel systems and, uh, Salesforce. There’s always the next startup out there. That’s going to do something.
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