SBI Growth

MAY 19, 2013

Making sure your team selects the best retargeting vendor is crucial. If you want your ads to appear in Facebook, select another vendor. This retargeting scorecard includes 25 key vendor considerations. Don’t have detailed personas, start there before considering vendor selection. Does gender matter?

Buyer Persona 297

Buyer Persona Vendor Marketing Travel 297

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

SBI Growth

OCTOBER 1, 2012

One of the most common vendors used for remarketing is the Google Adwords Display and Content Network , where you can buy on a cost-per-click basis. I have created a template, that you can get a copy of here , to help you plan the audience segments and compelling offers to use when remarketing.

Advertising 297

Advertising Advertising Lead Rank Marketing Qualified Lead 297

Hubspot Sales

SEPTEMBER 9, 2024

I’ve had many lead list sources over the years, ranging from website visitors and event attendees to telemarketing vendors. Segmentation by persona, industry, and competitive intelligence can help marketing teams better plan the marketing assets they produce, who they distribute them to, and when in their content calendar.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

APRIL 17, 2025

Use the ZI 5000 to test segmentation models, prioritize outreach, or identify new account insights. Because we know that showing you the power of GTM Intelligence is more powerful than telling you about it and because, like you, were performance-driven professionals who want to know how vendors and tools can make a real difference.

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

Zoominfo

MARCH 12, 2025

Solution Thanks to the seamless integration between ZoomInfo Sales and Salesforce, the Houston Rockets sales team is saving time on segmenting net new accounts. The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects. Event-driven targeting to engage visiting corporate groups in Houston.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

JULY 2, 2020

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. It’s incredibly useful to then identify patterns within your segmented customers. Segmenting Your Email Lists.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

AUGUST 2, 2020

Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers.

B2B 245

B2B Data Vendor Intent Data 245

Pointclear

NOVEMBER 8, 2017

TARGET, SEGMENT AND TEST: How often does your team analyze lists? See this article for how to segment and test your list (in this article there is a link to a 10-page whitepaper that digs deeper into the subject). Don’t be surprised if you talk to six different people at your company and get six different definitions of a lead.

Lead Generation 315

Lead Generation Outsourcing Services Sales Qualified Lead Lead Rank 315

Zoominfo

OCTOBER 9, 2024

ZoomInfo Operations allows customization of enrichment sources using multi-vendor APIs, giving businesses control over which data is enriched, and when. This unified data structure enables go-to-market teams to navigate, segment, and activate data across multiple digital channels efficiently.

Software 130

Software Software Account Data 130

The Pipeline

FEBRUARY 4, 2020

Segmenting. Here we want to segment along lines of what specific factors contributed to the outcome. Buyers over the last few years have shown that they are willing to take insight from vendors, but the insights must be on the buyer’s terms. On the surface, the predictions may have been wrong, more sellers than ever.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

The Pipeline

SEPTEMBER 11, 2013

One reason many default to pain is that they spend too much time with the wrong segment of the market. They took the first step, began the exploration on their own, and will look to vendors playing the “be found” game, to play the role of “demo guy”, then play you off your competitor, order taker. Passively looking (15%).

Vendor 282

Vendor Objections Buyer Guarantee 282

Zoominfo

DECEMBER 28, 2020

Fit Data: From technographic data to firmographic data to demographics, this includes all the different ways of segmenting and scoring prospects. The most straightforward way to access buying signals data is through a third-party vendor. And you improve your ROI. Here’s a snapshot of buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Nobody wants a vendor who goes dark when the pressure is on. Prioritize Strategic Deals Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast!

Customer 84

Customer Licensing Proposal Government 84

Score More Sales

OCTOBER 13, 2014

Like Mark, I am also heading to Dreamforce (see my previous post ) so am on everyone’s list with a target on my back with vendors exhibiting. One vendor’s rep invited me to come and hear the top sales influencers they have asked to speak at sessions they are sponsoring. It’s sloppy, and it’s lazy.

Vendor 204

Vendor Influencer Segment Twitter 204

DiscoverOrg Sales

MAY 24, 2017

Check out DiscoverOrg’s Triggers feature , which alerts you to leadership moves, acquisitions, vendor changes, and other initiative which signal buying events. One had an experience in which she had asked a vendor to speak to very specific topics and solutions, but he ended up giving a very generic pitch during the presentation.

Account Based Marketing 264

Account Based Marketing Decision Maker Referrals Vendor 264

Zoominfo

NOVEMBER 1, 2024

Here’s what to consider when you’re looking to bring on an ABM advertising vendor. The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

FEBRUARY 28, 2025

Improve Territory Design & Segmentation Revenue operations (Rev Ops) leaders are facing two urgent challenges: designing smarter territory expansion plans, and ensuring individual and team productivity. As a result, Snowflake has increased its average sales price (ASP) by 11% and improved overall account penetration by 24%. The result?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

SBI Growth

MAY 9, 2013

Does your product meet the entire market’s needs or just a segment? Many times this is a loss to a non-competing vendor who was able to reprioritize budgeted dollars for his project. Losses will tell you much more about your position within the market and against the status quo. Did your sales rep execute as well as the others?

Decision Maker 306

Decision Maker Report Trends Competition 306

Bernadette McClelland

FEBRUARY 25, 2018

Broadly speaking, we have reached a stage where most of the global growth markets and sub-markets (segments) of the past few decades have reached a new level of maturity. Thus , vendor rationalization is (IMHO) the most misunderstood part of the modern day approach to sales. Conversion rates down? Stuck deals increasing?

Pipeline 207

Pipeline Vendor Policies Sales Leadership 207

Sales and Marketing Management

FEBRUARY 5, 2018

In our experience, the following tips will help you make the most informed decision: Request a free trial to put each vendor’s data to the test. Ask how often each vendor’s database is updated. Determine where each vendor gets their data. Make sure each vendor has the market segments you’re looking to contact.

B2B 209

B2B Vendor Data Segment 209

Zoominfo

NOVEMBER 5, 2020

So, you see enterprises buying data from a multitude of vendors with different specializations and attempting to stitch it all together through a complicated system relying on data analysts, engineers, and product managers. More Precise Segmentation for Better Outreach.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Sales and Marketing Management

FEBRUARY 3, 2021

Not only did this lead to a massive increase in existing segments, but it also led to the establishment of new segments that had not ventured online before that. And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. Going Online in 2021: Tools and Trends.

Marketing 177

Marketing Segment Lead Scoring Lead Rank 177

Zoominfo

OCTOBER 22, 2020

So there’s a lot of ways to be targeted and be segmented. So make sure you’re taking advantage of this level of granularity for your prospect segmentation. Something like an unsubscribe link, ideally if that’s one click. Best Practices for Going to Market across Europe. That’s incredibly important.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

Zoominfo

AUGUST 29, 2019

And if you have access to more robust data on buyer intent and opportunity, look for leadership moves, acquisitions, vendor changes, and other initiative which signal buying events. The vendor only presented the two solutions discussed and nothing else. One CIO said that over 50% of his inbox was communication from vendors!

Account Based Marketing 199

Account Based Marketing Referrals How To Vendor 199

Zoominfo

DECEMBER 3, 2018

Although you can perform this step yourself, it’s often a time consuming, tedious process that is best done by a third party vendor. Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your marketing contact database. Append your data. Assess and improve data collection methods.

B2B 223

B2B Data Churn Marketing 223

DiscoverOrg Sales

JANUARY 2, 2019

Another interesting use case suggested by TOPO is segmenting by Intent rather than traditional segments. While firmographic and demographic segmentation is important in determining a company’s fit or lead score, prospect intent is useful data for focusing marketing efforts, too. under one roof. “In

Data 196

Data Intent Data Customer Intent 196

Sales and Marketing Management

SEPTEMBER 3, 2017

For instance, a large segment of online marketers rely on the raw conversion numbers they receive from Google Analytics and other reporting platforms to make crucial decisions about their lead generation websites. Implement the call tracking vendor’s code on your website to start tracking phone calls.

Google Analytics 201

Google Analytics Channels Marketing Qualified Lead Leads 201

The Pipeline

FEBRUARY 19, 2019

There is an alternative to this passive “Wait Till They Are Ready” approach preached by many pundits and vendors with tools to help you wait. Unlike the other smaller segments, this group has no compelling event to relate to. It comes with two, for me worthwhile, conditions. It does require effort but yields consistent results.

SME 225

SME Quota Groups Buyer 225

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Modern data vendors provide their customers with live data. If you’re a sales or marketing professional and you’re operating off old data, you might not be able to be successful in a sales cycle, or as a marketer, you might not be segmenting your database properly.

Data 162

Data Decision Maker Sales Qualified Lead Vendor 162

Zoominfo

NOVEMBER 16, 2021

This process improves backend data for marketing teams and instinctively removes duplicate entries from the platform, helping sales and marketing teams improve their lead scoring , routing, and segmentation efforts. Enable hyper-targeted segmentation efforts in marketing, sales, and advertising campaigns.

Hubspot 130

Hubspot Data Lead Scoring Lead Rank 130

Zoominfo

MAY 4, 2022

Enrich: Enriching data ensures that each field has the best, most reliable information available, and expands the information you can access, which enables more sophisticated segmentation. Multi-vendor enrichment enables you to source thousands of data points from a variety of third-party vendors.

Data 130

Data Company Scale Vendor 130

Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. It’s one of the only ways for sales and marketing teams to accurately segment prospect activity in order to ensure that they are reaching the right people (and more importantly) at the right time. .

Intent Data 244

Intent Data Intent Data Intent Signal 244

The Pipeline

JULY 30, 2019

Now, if you can make quota capturing your share of this market segment, all the power to you. But you need to start by making it a habit, and you need to look at the entire buyer journey, not just when they reach the vendor selection stage. The challenge is that the number of Active Buyers is tiny.

Buyer 277

Buyer Collateral Harvest Quota 277

Sales and Marketing Management

OCTOBER 14, 2019

First, your decision-maker is probably talking to people from many potential vendors, not just you. The connection can be as obvious as a company in the same segment or a person in the same role. That means your approach to talking with – and listening to – customers needs to take a few key factors into consideration.

Customer 239

Customer Closing Proposal Decision Maker 239

Zoominfo

APRIL 17, 2025

Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. ZoomInfo ZoomInfo delivers industry-leading buyer intent data, helping sales and marketing teams pinpoint prospects who are actively researching solutions.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130