Zoominfo

FEBRUARY 24, 2025

Based on AI-assisted analysis, heres how uncovering latent demand can drive measurable improvements across traditional metrics: Metric How Latent Demand Impacts It Example Impact Prioritized accounts and contacts Expands account ICP and volume by identifying untapped segments. +20% 30% qualified accounts-to-opportunity conversion.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

MarketJoy

OCTOBER 3, 2024

What to Do Instead: Narrow your audience to a defined segment or niche. For example, if you provide a software solution designed for highly regulated industries, focus your efforts on healthcare organizations rather than trying to target healthcare, finance, insurance, and other sectors simultaneously.

Lead Generation 98

Lead Generation Outbound Ideal Customer Profile Lead Rank 98

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

Nutshell

NOVEMBER 26, 2024

Set up tracking and reporting Use affiliate management software to track your affiliates’ performance, monitor sales, and manage commission payouts. Streamlined payouts Use software that automates commission payouts based on your defined program terms. Accurate tracking is essential for effective program management.

Commission 117

Commission How To Promotion Campaigns 117

Sales and Marketing Management

MARCH 25, 2019

The data gathered through customer relationship management (CRM) solutions and web analytics along with service and usage information from networked machines help sales segment their customers by user profile. Customer segmentation is a tried-and-tested strategy to achieve sales excellence. Why should companies do this?

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

AUGUST 27, 2020

Segment your target audience: One-size-fits all methods to outreach will turn off your audience. How can you attract each unique segment? Sales Territory Mapping Software and Solutions. Though all-in-one sales territory mapping software exists, different solutions can be leveraged for building them.

Territories 264

Territories Outside Sales Field Sales Segment 264

Zoominfo

OCTOBER 27, 2020

Segmentation. The most basic way to leverage contact data for personalized marketing is through prospect list segmentation. List segmentation is exactly what it sounds like – the process of breaking up a marketing list into several smaller, more targeted prospect lists , utilizing key customer data points.

B2B 246

B2B Marketing Segment Scale 246

Hubspot Sales

AUGUST 7, 2024

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. It allows you to showcase the look, feel, and functionalities of your software without having you interact with the product itself.

Closing 104

Closing How To Call-back Software 104

Zoominfo

MAY 5, 2019

However, if your overall marketing goal is brand awareness, your budget might be better spent on software that automates emails focused on driving customer reviews. The tools you use to build, send, and segment your emails are vital to the success of your program. How will you expand your reach? Where are your emails falling short?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Who are your leads?

Software 111

Software Software Top of Funnel Lead Rank 111

Nutshell

MAY 5, 2023

These reports can also show you the best way to segment your customers into different groups. Why segment your customers? Simple—customer segmentation allows you to create more specific, personalized marketing campaigns for each group. The post How CRM Software Impacts Customer Engagement appeared first on Nutshell.

CRM 115

CRM Software Software Customer 115

Hubspot Sales

SEPTEMBER 9, 2024

I once cold-called an IT Manager who was fired from his last job because of a failed project involving my (now former) employer’s software. Segmentation by persona, industry, and competitive intelligence can help marketing teams better plan the marketing assets they produce, who they distribute them to, and when in their content calendar.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Sales and Marketing Management

OCTOBER 4, 2018

This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them. For instance, a CRM software maker may work with customers who may also pay for other business tools like VoIP and enterprise text messaging.

Marketing 214

Marketing How To Trade Show Segment 214

Zoominfo

APRIL 30, 2021

Rather than splitting new business from customers, we went deeper and segmented follow-ups into buckets, like new business, existing business, enterprise, non-enterprise, and international,” Daly says. In fact, as of December 2020, the majority of event organizers (59.4%) reported looking for hybrid event software.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Hubspot Sales

SEPTEMBER 15, 2023

What you need is customer relationship management (CRM) software. Here are four ways a CRM software pays for itself once you get it up and running. What to Look for In a CRM for Small Businesses There are all kinds of CRM software on the market, and sifting through them can be overwhelming.

Small Business 122

Small Business Small Business Software Software 122

Sales and Marketing Management

JUNE 24, 2019

Segment customers by their potential. Correct segmentation is the most effective way to prioritize customers and manage them in a targeted way. His areas of expertise include sales force effectiveness, go-to-market strategies, customer segmentation, pricing strategies and value-based discounting.

Customer 238

Customer Churn Segment Media 238

Zoominfo

SEPTEMBER 7, 2022

But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal. Automation capabilities Can you automate lead scoring, segmentation, and prioritization before routing? Can you update field values automatically?

Lead Rank 130

Lead Rank Lead Scoring Software Software 130

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com To help you evaluate your options, I reviewed a range of CRM software and identified the best ones. Compatible with nearly all major software. All-in-one platform. Extensive integrations.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Zoominfo

JULY 28, 2020

Let’s also consider audience segmentation vs. a center of excellence. Marketing team structure by audience segments. Parts of our marketing team are tiered out by audience segment. In turn, you can better market to a wider variety of audience segments. What skills do you need on your team? Outsourced marketing services.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Hubspot Sales

NOVEMBER 29, 2022

To reduce the probability of such inaccuracies, sales forecasting software has become an indispensable part of the professional sales kit. This post shares 12 forecasting software that can help you predict, monitor, and optimize your deal pipeline. Benefits of Sales Forecasting Software. The 12 Best Sales Forecasting Software.

Sales Forecasts 124

Sales Forecasts Forecasting Software Software 124

Zoominfo

MARCH 9, 2021

Now, they’re the ones seeing a repeatable pattern when it comes to segments of customers. The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Consider WordPress, a single software company, and its now 60,000+ plug-ins. The next thing you know, they’re a $20 million business.”.

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

Zoominfo

JULY 23, 2020

Segment email lists. Once you’ve segmented your target audience, you can begin to send out relevant content to targeted groups of prospects. Use Your CRM Software. A good rule of thumb: when in doubt, turn to your CRM software. While it’s not a waste of time, its yields are often contemptible.

Sales Qualified Lead 246

Sales Qualified Lead Lead Rank Lead Scoring Leads 246

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! This scenario appears in industries like construction, engineering, software licensing, and more. This scenario appears in industries like construction, engineering, software licensing, and more.

Customer 84

Customer Licensing Proposal Government 84

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. More Precise Segmentation for Better Outreach. And both of those types of companies are very different from Activision Blizzard and Electronic Arts who develop video game software.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Sales and Marketing Management

FEBRUARY 3, 2021

Not only did this lead to a massive increase in existing segments, but it also led to the establishment of new segments that had not ventured online before that. And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. Going Online in 2021: Tools and Trends. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. When it comes to finding out technographic data, you can ask the following questions: What software do our target customers already use?

Data 195

Data Account Based Marketing Demographics Segment 195

Zoominfo

FEBRUARY 2, 2021

The following are features to look out for in an enterprise CRM system: Email campaign management Lead segmentation & scoring Deep analytics with reporting Omnichannel management Customer data management Workflow integration. Whatever a business requires, these systems must deliver.

Enterprise 290

Enterprise Enterprise Company Face-to-face 290

Sales Hacker Training

JANUARY 7, 2025

And I still think that it is a sort of a loosely defined role in software, at least at like kind of earlier stage companies. They need to be able to, I would say, build services on top of the software. The other example as well is it can help you to be more productive on a segment, a lower segment. They cannot resell.

Ideal Customer Profile 124

Ideal Customer Profile Outsourcing Services Customer Lead Rank 124

Sales Hacker

JANUARY 21, 2025

” How to embrace segmentation by differentiating your solution. Scott Barker: What did you learn about how to sell transformation rather than just software? It’s, it’s, those are like the logos when you think of B2B software, like what are the first logos that come to mind? Leading a large, remote-first team.

Scale 105

Scale Hubspot Strategy Loyalty 105

The Pipeline

FEBRUARY 21, 2022

Incudes OVERTIME segment. Olivier helps Sales and Marketing leaders and their teams at companies operating in COMPLEX B2B and B2G ENVIRONMENTS improve SALES PERFORMANCE and CUSTOMER MANAGEMENT for RETENTION and GROWTH. Learn more about Olivier at: www.powering.com. www.kam-with-passion.com.

B2G 173

B2G Construction Segment Retention 173

Nutshell

OCTOBER 22, 2024

Nutshell has recently been recognized by Research.com as one of the top CRM software companies providing B2B solutions, solidifying its place among the industry’s best. Research.com is a trusted platform known for its thorough research and software reviews, offering valuable solutions for both business and academic sectors.

CRM 71

CRM Lead Rank Lead Scoring Sales Qualified Lead 71

Zoominfo

SEPTEMBER 10, 2020

Specifically, it can integrate with your lead management software, which can then help a sales team filter out blacklisted or inaccurate numbers. Automatic Updates: Any good sales dialer should be able to integrate with your CRM software. From automatic dialing to creating segmented lists of contacts, they can kind of do it all.

Closing 264

Closing Call-back How To Outbound 264