Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Getting ahead of large-scale marketing challenges is critical to ensure that quality MQLs keep flowing into your funnel.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

DECEMBER 6, 2024

The platform includes features for deduplication, standardization, and real-time data processing, ensuring data hygiene and efficiency at scale. Terminus allows users to proactively identify and segment target accounts, create dynamic audiences based on CRM criteria, and engage buying committees through ads. Multi-language support.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales Hacker

JUNE 29, 2022

They’re seeking the sweet spot between reaching people at scale and personalizing touchpoints for a high return on investment. Through testing and observation, we’ve found that the most successful Outreach customers use a scale vs. personalization strategy with “high” and “low” approaches.

Scale 101

Scale Segment How To Face-to-face 101

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales Hacker Training

APRIL 1, 2025

The exact playbook to move from SMB to enterpriseincluding partner enablement, segmentation, and incentive design. We’ll help you scale, you help us scale. Um, and then we could do segmentation and, the first two years, so for, uh, like 2014 to 16 was all those mechanics, all those foundational things.

Scale 71

Scale Microsoft Enterprise Enterprise 71

Zoominfo

OCTOBER 9, 2024

The platform offers a no-code solution that enables businesses to simplify their RevTech stack, respond swiftly to market changes, and scale operations to meet revenue goals. The platform specializes in validating and resolving company and buyer information across various business scales, from enterprise to micro-business levels.

Software 130

Software Software Account Data 130

Zoominfo

JANUARY 29, 2025

GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. The Data Problem: Why Traditional GTM Strategies Are Failing Data is at the heart of every GTM strategy.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales Gravy

JANUARY 8, 2024

Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business. Kristin Andre begins by unraveling the essence of sales - understanding your target market.

Scale 104

Scale Prospecting GoldMine Segment 104

Zoominfo

APRIL 17, 2025

Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. Powered by the industrys most robust and reliable B2B data engine, ZoomInfo helps leading companies outperform competitors and scale smarter.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Hubspot Sales

JULY 29, 2022

Partner relationship management (PRM) is a key part of growth for scaling businesses in many industries, and teams who have built a partnership program know how quickly spreadsheets and manual outreach become too much to handle. promote, manage, and scale their partner programs, from affiliates to referrals to resellers. PartnerStack.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Sales Hacker

JANUARY 21, 2025

” How to embrace segmentation by differentiating your solution. The post GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canvas CCO appeared first on GTMnow. Discussed in this Episode: Why B2B marketers should embrace the CPG tactic of “concept testing.”

Scale 52

Scale Hubspot Strategy B2C 52

Zoominfo

AUGUST 11, 2020

Basically, it’s like ICPs but on a larger scale. Segmentation: Understanding commonalities within your client base allows you to segment lists. Segmentation: Understanding commonalities within your client base allows you to segment lists. Once you’ve segmented your list of clients (i.e

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. Deep listening and synthesis: Writing follow-ups manually or reviewing call recordings.

Outsourcing Services 113

Outsourcing Services Scale Cold Calling Hiring 113

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? The main component of email automation is creating a drip strategy specified by segmented target audiences. Pinpoint your target audience and segment them (for more specific personalization). Basic Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Pipeliner

FEBRUARY 20, 2025

Enhancing Customer Experience with AI Personalization at Scale Titus shares how businesses can leverage AI to provide personalized interactions, streamline processes, and ultimately improve customer satisfaction. Actionable Steps Customer Segmentation : Use AI to segment customers based on behavior, preferences, and purchase history.

Customer Service 89

Customer Service Video Lead Rank Lead Scoring 89

Partners in Excellence

DECEMBER 18, 2024

The majority are very high performers, often the market leaders in their segment. “Our win rate is 17%, our deal sizes a declining slowly, our sales cycles are increasing…… but we keep making our numbers, we are providing tools to improve productivity, we are hiring more people to drive greater volumes, we know how to scale!”

Scale 97

Scale Hiring Sales Cycle Inbound 97

Zoominfo

OCTOBER 27, 2020

Segmentation. The most basic way to leverage contact data for personalized marketing is through prospect list segmentation. List segmentation is exactly what it sounds like – the process of breaking up a marketing list into several smaller, more targeted prospect lists , utilizing key customer data points.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JANUARY 16, 2025

Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale. By identifying these patterns, Guided Intent can then allow marketers to craft new campaigns and target segments that fit the same profile.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

MARCH 4, 2018

Is your audience segmentation granular enough? The most basic way to leverage contact data for personalization is through list segmentation. List segmentation is exactly what it sounds like – the process of breaking up a marketing list into several smaller, more targeted lists, utilizing key customer data points.

Marketing 194

Marketing Scale Segment Channels 194

Hubspot Sales

SEPTEMBER 9, 2024

Segmentation by persona, industry, and competitive intelligence can help marketing teams better plan the marketing assets they produce, who they distribute them to, and when in their content calendar. Segment leads based on how close they are to how you define an ideal prospect. Image Source Pro tip: Try HubSpot’s Sales Hub for this.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

DiscoverOrg Sales

FEBRUARY 13, 2019

Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Building marketing segmentation. Because the programs Marketing creates must be scalable, the data points we marketers typically work with should be easier to categorize and create segments with.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Hubspot Sales

SEPTEMBER 4, 2024

Spreadsheet CRMs are Difficult to Scale Spreadsheets might suffice for small teams with limited data but become a headache as your team grows and lead volumes increase. This prevents you from having to switch CRMs as you scale. Content Hub : Provides tools to create and manage content at scale. This concern is valid.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Sales and Marketing Management

DECEMBER 18, 2020

Author: Staff Meg Scales is chief marketing officer of SlickText , which helps businesses market through short message service (SMS), aka text messages. Ask questions to segment your audience: It’s likely you already have basic information about your audience, like they’re job title, location and company size.

Lead Rank 215

Lead Rank Lead Scoring Scale Segment 215

Zoominfo

FEBRUARY 12, 2025

Some are ramping up investments in large-scale user conferences. Segment and Score Your Leads Once the event is over, review your engagement data and categorize your leads into hot, warm, or cold for effective segmentation and scoring. Others are pulling back or focusing on decentralized, intimate roadshows and roundtables.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

MAY 5, 2019

The tools you use to build, send, and segment your emails are vital to the success of your program. With the right tools, email segmentation provides ample opportunity to engage prospects with targeted content. For example, as your opt-in lists grow, your segmentation may get more granular. Where are your emails falling short?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

FEBRUARY 28, 2025

With businesses that excel in personalization generating approximately 40% more revenue , better data means more meaningful personalization at scale. The results speak for themselves: In 2024, marketers using ZoomInfo were able to achieve an average increase in campaign ROI of 1.5X.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

APRIL 2, 2025

Start Small, Scale Quickly: Begin with a focused initiative perhaps aligning marketing and sales data definitions before expanding to more complex integration challenges. Establish a Cross-Functional Data Council: Include representatives from each revenue team with the authority to make decisions about data standards and processes.

System 130

System Enterprise Enterprise Data 130

Zoominfo

JULY 28, 2020

Let’s also consider audience segmentation vs. a center of excellence. Marketing team structure by audience segments. Parts of our marketing team are tiered out by audience segment. COEs are designed to help build core capabilities with scale and consistency. Center of excellence marketing team structure.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

SBI Growth

MARCH 4, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are.

Account Based Marketing 207

Account Based Marketing Top of Funnel Scale Funnel 207

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? This is what happens when you don’t segment campaigns. Looking for more ways to improve deliverability? ZoomInfo can help!

Top of Funnel 233

Top of Funnel Campaigns Scale Buyer Persona 233

Zoominfo

OCTOBER 29, 2020

SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. How to Scale Your SMB Sales Strategy. Scaling your SMB sales strategy involves two main parts: analyzing sales cycle stages and restructuring your sales process. What is the Difference Between SMB and SME? Create specific KPIs to track.

Ideal Customer Profile 173

Ideal Customer Profile Scale Strategy Hiring 173

Sales and Marketing Management

MARCH 8, 2019

This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.) In InsideView’s case, we’d gone back and forth over the past few years between large scale/scope/budget/bold agenda and conservative/scaled back.

InsideView 223

InsideView Scale Exercises Call-back 223

Zoominfo

SEPTEMBER 25, 2020

Data can help further delineate customer lifetime value based on segments such as industry or job title. Throughout your effort at finding and scaling your go-to-market, you need to be carefully studying your customers’ experience with the product.” — Matt Munson, CEO coach and angel investor.

Loyalty 190

Loyalty Scale Customer Marketing 190

Zoominfo

MARCH 12, 2018

Another benefit of programmatic advertising is its ability to hyper-target audiences at scale. Compared to traditional advertising methods, programmatic consistently provides to-the-minute data and insights regarding the performance of a campaign, which a marketer can then use to implement changes in real-time to scale success.

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

SEPTEMBER 9, 2021

They might leave holes in data that make engagement, segmentation, and personalization impossible. But they are also mandatory for businesses that want to run automated go-to-market motions at scale. When we talk to our customers, they say data enrichment is an absolute must-have.

Data 52

Data Company Lead Rank Lead Scoring 52

Sales and Marketing Management

JULY 2, 2019

Segment your audience. You’re probably already doing it on the “how likely are they to buy” scale. Until you know exactly which segment each customer fits into, do your best to anticipate what messages and content will create the best effect. Here are some thought-starters. Deliver value with every interaction.

Scale 184

Scale Segment Proposal Cold Calling 184

Sales and Marketing Management

MAY 28, 2020

This is mainly because these solutions help b2b marketers in analyzing massive datasets to facilitate personalization at scale, discover actionable insights, and boost productivity by streamlining complicated mundane tasks. Nowadays, artificial solutions are used for almost every B2B marketing aspect. Implement Account-Based Marketing.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271