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Can Referrals Really Scale?

No More Cold Calling

A disciplined referral system can help your company scale by increasing deal size, converting prospects to clients, and penetrating prime accounts. In short, referrals scale sales. But how do you scale referrals? Creating a Formal Referral Program You’ll never scale referrals if you leave it to chance. Big problem!

Scale 317
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The Top 20%: Lessons on Scaling in the B2B SaaS Market

Force Management

Using interviews with B2B SaaS leaders who beat those odds by scaling from startup to over $100MM in ARR, McKinsey's recent playbook examines how these companies set up their organizations, common challenges they overcame and the actions leaders can use to emulate these pathways to success.

Scale 151
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Forget the Magic Ratio: Here's How Enablement Teams Scale for Growth

SBI Growth

Download the full report: How Modern Enablement Teams Scale for Growth Indeed, the scope is remarkable: roughly half of enablement teams now support sales, customer success, and partner channel teams. Today's enablement professionals handle an array of responsibilities ranging from training sellers to leading cross-functional GTM initiatives.

Scale 156
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Key Considerations in Scaling Up Marketing Operations

Sales and Marketing Management

Imagine the possibilities when you transition from a small-scale operation to a full-fledged marketing powerhouse. The post Key Considerations in Scaling Up Marketing Operations appeared first on Sales & Marketing Management.

Scale 59
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight

Sales Hacker

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market.

Scale 115
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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

GTM Plays Automated go-to-market plays that can rapidly scale your business. Investing in both data and technology over time gives you an ‘easy button’ to get to true relevancy at scale.” Now, it’s time to invest in the proper technology to take your strategy into the run phase.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Join our experts Jesse Hunter and Brynn Chadwick for a deep dive into how businesses can use automation to scale personalization while maintaining the trust and authenticity that drives sales success. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!

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AI in Sales: How AI is Transforming Go-to-Market

How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

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Marketing Operations Efficiency: The Essential Checklist

In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, but also create the sustainability you need in order to scale.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Managers and executives use Second Nature to effectively roll out their strategy and influence their teams’ conversations in the field, at scale. By practicing with “Jenny,” an AI-powered conversation partner, sales professionals improve their performance and confidence by gaining real time, personalized feedback.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect from restaurants and food service establishments. How habits are solidifying. Where to focus efforts to drive the greatest impact.