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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. See below for the escalation of brand value during Marty’s tenure.

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Your Customers Are Talking About You – Are You Listening?

Sales and Marketing Management

Author: Tim Minahan, CMO, SAP Cloud. Issue Date: 2014-10-06. Teaser: Social media is big and it’s only getting bigger. By recognizing and embracing its power, marketers can transform the very nature of business and engagement and deliver their customers to new worlds of excellence. Social media is big and it’s only getting bigger.

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SAP CPQ Integration Series: Part 1, Introduction to SAP ERP system

Canidium

Although SAP CPQ is an independent Configure, Price and Quote Software-as-a-Service (SaaS) application, it is quite often integrated with SAP Enterprise Resource Planning (ERP) on-premise system.

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Frequently Asked Questions About SAP Commissions

Canidium

Canidium is a leading Sales Performance Management (SPM) consultancy, and our expert consultants have been helping new customers implement SAP Commissions (formerly CallidusCloud) for over 12 years. We have compiled a list of five frequently asked questions from clients beginning their SAP Commissions implementation journey:

SAP 98
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SAP Commissions User Interface

Canidium

Whether you are new to SAP Commissions , or looking to see if SAP Commissions is right for your team, this is a good video to start with. It covers an easy way to do searches, as well as basic and advanced searches, to help you find the data you’re looking for.

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PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers.

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How Variables in SAP Commissions can Generate Flexibility

Canidium

Variables in SAP Commissions may be the feature users need to make calculations more flexible, creating more ways to use the solution than ever before. There are many reasons why variables should be used and how they can be used to help users get the most out of an SAP Commissions Solution.

SAP 98