Sales and Marketing Management

OCTOBER 28, 2021

The post Are Trade Shows Poised for a Rebound? appeared first on Sales & Marketing Management. A return to meeting in person may be slow, but aspects of live events simply can’t be duplicated.

Trade Show 257

Trade Show Meeting Marketing Report 257

The Sales Heretic

OCTOBER 9, 2018

A trade show is a challenging sales environment. You don’t have the natural advantages you have when talking with a prospect on your own turf. Your competition is everywhere. And all the exhibits look so similar. How do you stand out and effectively compete? Especially against larger competitors that may be able to buy a [.].

Trade Show 256

Trade Show How To Competition Prospecting 256

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

SBI Growth

APRIL 23, 2019

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

Trade Show 180

Trade Show Marketing Campaigns Opportunity 180

DiscoverOrg Sales

FEBRUARY 14, 2018

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process.

Trade Show 193

Trade Show Prospecting Face-to-face Decision Maker 193

The Sales Heretic

MARCH 20, 2018

Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S.

Trade Show 170

Trade Show Consumer Industry Marketing 170

MTD Sales Training

APRIL 6, 2012

The prospect stops by your booth. You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. If you have ever returned [.]

Trade Show 272

Trade Show Cold Calling Leads Marketing Qualified Lead 272

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI.

Trade Show 173

Trade Show ROI Marketing Promotion 173

Sales 2.0

MARCH 6, 2021

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities. “I would say outbound sales has been a big success story,” Stephen followed up. . Here is what we found.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Sales and Marketing Management

JUNE 24, 2024

A trade show is the perfect place to reach all the customers you've been aiming for in a fraction of the cost and time. The post Why Your Business Should Invest in a Trade Show Exhibit appeared first on Sales & Marketing Management. People love to conduct business in person.

Trade Show 156

Trade Show Marketing Customer Sales 156

Smooth Sale

MARCH 6, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market To The 5 Senses At A Trade Show for Robust Results Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience.

Trade Show 78

Trade Show Marketing How To Lead Rank 78

Alice Heiman

OCTOBER 24, 2018

77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. The show was huge, and thousands of people walked through the exhibit area.

Trade Show 133

Trade Show Follow-up Social Media Decision Maker 133

MTD Sales Training

NOVEMBER 5, 2013

As a sales manager, you probably have the responsibility of manning your company’s exhibition stand. But like most sales managers I have met with over the years, it’s unlikely that you have received. [[ This is a content summary only. Trade Show Tips exhibition training'

Trade Show 306

Trade Show Sales Management Leads Marketing Qualified Lead 306

Sales Hacker

MARCH 6, 2020

Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. After you engage with people at a trade show, it can be tempting to follow up immediately with massive amounts of calls and emails.

Trade Show 130

Trade Show Lead Rank Conference Sales Qualified Lead 130

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to improve your trade show ROI.

Trade Show 130

Trade Show ROI Marketing Promotion 130

Janek Performance Group

NOVEMBER 3, 2021

In-person networking events and trade shows are opening back up. Meeting current customers and networking with new prospects face to face is what we do in sales. Taking clients out for dinner and building new relationships is an aspect of sales that will never change. The answer is a firm YES.

Trade Show 118

Trade Show Face-to-face Sales Qualified Lead How To 118

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

Trade Show 132

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 132

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

Trade Show 124

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 124

Smooth Sale

APRIL 8, 2024

Photo by SNCR_Group Attract the Right Job Or Clientele: Maximize Your Trade Show Success And Business Growth Trade shows are vital to the business landscape, offering unparalleled opportunities for networking, learning, and showcasing innovations. Send personalized thank-you notes.

Trade Show 97

Trade Show Maximizer Direct Mail Networking 97

Revegy

SEPTEMBER 18, 2024

Trade shows offer sales teams a unique opportunity to connect with potential clients face-to-face, build relationships, and showcase products. In fact, 72% of attendees are more likely to buy from exhibitors they’ve met in person, making trade shows a powerful lead generation channel.

Trade Show 76

Trade Show Maximizer Face-to-face Lead Generation 76

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Sales Gravy

NOVEMBER 14, 2024

In this lively episode of The Sales Gravy Podcast, Jeb Blount welcomes Patrick "Pops" Garrett, Founder & Chief Drinking Officer of DrinkCurious, to explore the unique intersection between bourbon tasting and sales engagement.

Trade Show 98

Trade Show Advertising Advertising Webinar Metrics 98

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? That’s where video emails come in. .

Video 317

Video Scale Marketing Face-to-face 317

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

The Sales Heretic

NOVEMBER 14, 2017

Whether you’re introducing a new product at a trade show, addressing your team at your annual sales meeting, or making the case for your company to your dream client, you want to end with a bang, not a whimper. In my last post, I warned against using six weak approaches to closing a presentation. How [.].

Trade Show 229

Trade Show Closing Meeting Sales Meeting 229

The Pipeline

APRIL 14, 2014

Having remembered that the company had recently done a trade show about a week before our conversation. Sales people are no different than others, if you don’t like the message, you shoot the messenger, and if the messenger is wearing Kevlar, try to undermine the numbers in question. Sales Execution Sales Process Tibor Shanto'

Margin 312

Margin Trade Show Follow-up Lead Management 312

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. The new buyer isn’t hanging out at trade shows.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

Pointclear

FEBRUARY 11, 2014

Social media and inbound sales are like the icing on the cake, she said. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? We talked about this issue and about the sustainable relevance of direct mail and cold calling.

Trade Show 221

Trade Show Scale Direct Mail Marketing 221

Nutshell

MAY 7, 2024

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Jeffrey Gitomer

JUNE 14, 2011

Trade shows. Both industry specific and general business shows are excellent places to get known, get sales, and get ahead. Take the success hint from above and add the ingredient of hard work, rather than partying, and you have the formula for trade show success. It’s in my book The Sales Bible.

Networking 325

Networking Hiring Trade Show Social Media 325

Score More Sales

MARCH 18, 2014

Today, I''m pleased to share the amazing topper donated by Jonathan Farrington of Top Sales World. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. Sellers and sales organizations, like most everyone, often see change as hard.

Trade Show 250

Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Read more: Cold Call Sales Voicemail Scripts.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

The Pipeline

OCTOBER 19, 2012

Most businesses, whether they are small, large, brand new or established, are turning to more high tech sales tactics to gain and retain customers. This of course is an important part of marketing and sales. Due to this shift, more traditional sales practices have been rendered moot.

Fashion 293

Fashion Small Business Small Business Hiring 293