Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Sales 2.0

SEPTEMBER 24, 2014

Some sales people in my firm were discussing where they could get the best prospect lists. Some are like compilers of other people’s data and some used “crowdsourced” approaches to get sales people to enter information into their databases. You can grab these white papers here. You can grab these white papers here.

InsideView 322

InsideView Prospecting Hoovers Territories 322

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

SalesFuel

SEPTEMBER 9, 2024

According to a previous SalesFuel blog , based on data from Adobe Express, you can drive website traffic by: Featuring Photos: Not only do photos offer your client more SEO opportunities, they make websites look more inviting Offering Quality Content: When content answers consumers' questions, it helps improve SEO and drive sales.

Outsourcing Services 104

Outsourcing Services Campaigns Ideal Customer Profile Strategy 104

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

Sales 2.0

AUGUST 22, 2022

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. When a buyer fills in their contact information to get our white paper etc., I’m sharing my summaries here. The second book I’m covering is No Forms.

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

Janek Performance Group

SEPTEMBER 12, 2022

However, for sales professionals, one thing provides security: the foundational pillars of a high-performing sales organization. Janek Performance Group is an award-winning global leader in sales training and coaching. Sales Process: Outlines the repeatable steps sales reps follow to turn unknown leads into loyal customers.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

Gong.io

AUGUST 17, 2022

By ignoring sales enablement, 65% of the sales content you’ve painstakingly developed to close deals will sit on your servers or computers unused. Investing in a sales enablement tool and using it effectively ensures that no case study or white paper sits around unused. . for companies that don’t. .

Sales Enablement 62

Sales Enablement Tools Marketing Face-to-face 62

Sales Hacker

JUNE 16, 2021

If you could spend a day with sales teams from some of the most successful companies in the world, what would you see? They’re all on board – marketing, sales, product, customer success, and executive leaders. Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM.

Sales Enablement 105

Sales Enablement Top of Funnel Tools Scale 105

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Janek Performance Group

MAY 2, 2023

In an instant, sales organizations saw their operations and teams rendered dramatically less productive. In addition to an uncertain economy, organizations now face dispersed sales teams and a lexicon of new phrases. It motivates and boosts confidence, giving reps the tools to succeed. It wasn’t just prolonged downtime.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

LeadBoxer

NOVEMBER 29, 2020

As a sales team manager, you want to see your reps improve their close rates. Equipping your department with tools driven by artificial intelligence (AI). This guide takes a deep dive into what sales AI is, how it aids your team’s success and 10 of the best software options for the job. 3 Ways AI Improves Sales Enablement.

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

Sales and Marketing Management

NOVEMBER 28, 2017

An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm. Also, because you’re talking with many team members, you’ll be less likely to be blindsided by an unforeseen complication that can ultimately delay or kill the sale.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.

Marketing 40

Marketing Tools Training Customer 40

DiscoverOrg Sales

JULY 5, 2017

If you have one or more global accounts—large companies with a global footprint—it’s important to approach them globally – but this is a tall order for a busy sales department, especially among newer companies where any account-based approach has a learning curve. What is global account-based sales development? View a video?

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Start with a data audit.

Data 251

Data B2B Churn Buyer Persona 251

Allego

SEPTEMBER 10, 2024

Where once only B2C buyers received digital sales experiences, B2B buyers now expect the same. According to the firm’s report , Future of B2B Sales: The Big Reframe, “65% of [B2B] customers prefer remote human interactions or digital self-service over traditional interactions.” The world has gone digital. Download your free copy.

Strategy 62

Strategy Biotechnology Sales Qualified Lead Case Study 62

Showpad

MARCH 26, 2021

While not especially glamorous, sales prospecting is an essential part of the trade. Sales prospecting tools grant a competitive advantage to sellers, allowing them to better target their efforts on high-intent leads while freeing up their time for value-add activities instead of performing routine tasks.

Sales Enablement 52

Sales Enablement Tools Prospecting Social Media 52

eGrabber

JANUARY 11, 2024

For many businesses, generating strong sales leads is a top priority, but a vexing one. You need clues about the people and businesses that will buy your products and services, but how to get sales leads is a constant problem. Businesses may later realize that they bought worthless sales leads.

Paid Content 45

Paid Content Inbound Sales Qualified Lead Lead Rank 45

The ROI Guy

SEPTEMBER 13, 2011

Because buyers have become so focused on economic justification and competitive advantage, Interactive White Papers are often designed to communicate the unique potential benefits and prove the value of proposed solutions.

ROI 40

ROI Benefit Proposal Competition 40

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Companies are not immune from the same issue – no (or slow) follow-up, no sale. Outline the sales stages required to make a sale. Talk to customers.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Understanding the Sales Force

FEBRUARY 26, 2014

Understanding the Sales Force by Dave Kurlan I loved this short, but perfect post from Seth Godin''s Blog last week. Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. It''s about the importance of trust.

Face-to-face 267

Face-to-face Ideal Customer Profile Hiring Collateral 267

Showpad

JANUARY 12, 2020

If your business hasn’t adopted a Sales enablement strategy yet — what are you waiting for? The main benefit of Sales enablement (i.e. ensuring that Sales reps are continuously and sufficiently enabled with content and coaching) is that it optimizes Sales and Marketing performance. How is this achieved?

Sales Enablement 69

Sales Enablement Software Software Top of Funnel 69

Zoominfo

JULY 11, 2018

51% of B2B marketers can prove how content marketing has increased sales ( source ). 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). Only 25% of B2B marketers can show how content marketing has decreased the cost of customer acquisition ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

The ROI Guy

SEPTEMBER 15, 2011

Matching the current style provides for continuity with existing marketing and sales collateral. Developing a unique style makes the white papers and presentations the tool develops stand out for third-party positioning and enhanced credibility.

Report 40

Report Collateral Tools Proposal 40

Anne Miller

JANUARY 6, 2021

And there is no better place to discover the newest “tricks” than in Top Sales World’s hot-off-the-press list of sales resources. TSW is the leading source for all things sales. Disclaimer: I was one of the judges for the Best Sales Book category). Sales Books. Ebooks/white papers.

Resources 71

Resources eBook Webinar Metrics Video 71

Allego

JUNE 11, 2024

Do you know what separates high-performing sales teams from the rest of the crowd? Sales enablement. When you give your reps the tools, content, and training they need to confidently close deals, you proactively remove barriers and set them up for incredible success. What Is Sales Enablement? for those without.

Sales Enablement 62

Sales Enablement Top of Funnel Strategy Hiring 62

Showpad

FEBRUARY 23, 2021

Sales enablement has become a priority for many businesses as more recognize the advantages of an always-prepared sales force that is primed to sell and drive revenue. With such tools and capabilities, leaders and managers can more readily equip reps with the resources and knowledge needed to be successful.

Sales Enablement 52

Sales Enablement Software Software Tools 52

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Pointclear

MARCH 19, 2018

The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. AT Internet also has a wide range of white papers to guide and teach the uninitiated.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

The Pipeline

OCTOBER 6, 2016

Earlier this week I posted about the how your sales stack stacks up, (couldn’t resist) How Productive Is Your Sales Stack? Exploring how many companies and sales leaders are actually contributing to their team’s’ lack of success by overloading them with “sales tools”, the “Stack”.

Case Study 291

Case Study Fashion Exercises Buyer 291

Anthony Iannarino

NOVEMBER 19, 2019

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. But if your company creates relevant, compelling content, you have an excellent tool for nurturing relationships.

Tools 89

Tools Case Study eBook Study 89

Allego

APRIL 30, 2024

In the competitive landscape of modern business, staying ahead requires more than just traditional sales tactics. With the advent of artificial intelligence (AI), sales enablement has undergone a remarkable transformation, empowering businesses to boost productivity, enhance customer engagement, and drive revenue growth like never before.

Sales Enablement 62

Sales Enablement Lead Rank Lead Scoring Analytics 62

Anthony Cole Training

JANUARY 13, 2014

Yes, the title, "Improve Sales Forecasting to Improve Sales Performance?" It remains a question despite the millions of dollars spent on CRM, sales force automation, training and hype. I read the white paper, and it clearly identified common problems with CRM tools such as SalesForce.com, ACT and other pipeline management tools.

Sales Forecasts 186

Sales Forecasts Forecasting Margin Incentive 186

Allego

AUGUST 13, 2024

For life sciences sales reps, meeting these expectations is crucial. By integrating digital selling and enablement technologies into the sales process, you can empower your reps to meet buyers where they are and provide the information they need precisely when they need it. For life sciences sales reps, digital selling is essential.

Strategy 62

Strategy Sales Enablement Lead Rank Social Media 62

Showpad

FEBRUARY 25, 2019

When sales can’t locate necessary content, marketers’ time and efforts have completely gone to waste, and as a result, reps’ time is also wasted looking for and putting together materials that they don’t realize already exist. A content management system (CMS) mitigates the disconnect between the creation and use of impactful sales content.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40