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The Complexities of Selling Technology to Business

The Pipeline

Selling to business can be a great profession for talented sales people who want to work in ‘big time’ sales. Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. Long Sales Cycles. Uneducated Buyers.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot Sales

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. Many configure, price, and quote ( CPQ ) tools in the marketplace provide some level of AI pricing functionality.

Strategy 103
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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled the THE 12 SALES METRICS THAT MATTER MOST.     Sales is both an art and a science. Below, you will find twelve of these key sales metrics that benchmark sales organization performance, structure, and effectiveness. million and software was $3.2

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Lean Sales And Marketing — Time Available For Selling

Partners in Excellence

A sales person’s job is to sell–nothing surprising. Several years ago, we did a study of a one of the largest telecommunications companies in the world. Several years ago, we did a study of a one of the largest telecommunications companies in the world. Some of it is understandable and very important.

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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

In my opinion, (no matter how humble, at times, I think that opinion is ), I know we all have more to give – and I have more to give over and above training sales teams just as you have more to give, too. Do I enjoy sales training? Absolutely! You can subscribe to THE STORYSELLER my brand-new (I mean brand-new!)

Travel 195
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Why You Missed Your Sales Quota Last Quarter

Zoominfo

So you missed your sales quota last quarter. When people fail to meet their sales quota, I can almost always point to one of three reasons: An unhealthy sales pipeline Poor messaging Selling to a single point of failure. Problem #1: You have an unhealthy sales pipeline. How long is your average sales cycle?

Quota 178