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The Complexities of Selling Technology to Business

The Pipeline

Selling to business can be a great profession for talented sales people who want to work in ‘big time’ sales. Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. Long Sales Cycles. Uneducated Buyers.

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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

As an experienced sales leader, new hires are essential to Making the Number. Sales and HR leaders often misdiagnose the root cause of long ramp times. When new hire sales reps are not productive, take a look at onboarding. This post is for sales leaders and their HR business partners. Sales Onboarding vs. Sales Training.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. They learned to use the software better.

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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled the THE 12 SALES METRICS THAT MATTER MOST.     Sales is both an art and a science. Below, you will find twelve of these key sales metrics that benchmark sales organization performance, structure, and effectiveness. million and software was $3.2

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Inc. Forget for a minute that those of us in the sales development space (he calls us pundits) have been trying to help companies and their sales teams transition from a transactional to a consultative approach for years. Telecommunications and Internet. Commercial Real Estate.

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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. This has immensely cut down our sales cycle time.”

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9 Great Examples of B2B Brand Storytelling

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. The popular sales technology company specializes in a particular kind of brand storytelling– they allow their customers to tell their story for them. Microsoft. Salesforce.

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