Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and and isn’t that our goal in sales?—?a But where to begin? It’s not about you.

Marketing 226

Marketing Telemarketing Scale Education 226

Partners in Excellence

APRIL 13, 2018

This morning, it was helpful as I spoke to a client/friend, I knew his company had just closed on an acquisition–something he’d been deeply involved in. I just got my first “SMART Company Brief” from DecisionLink. I got extra credit points in the call by congratulating him on the acquisition.

Smart Company 70

Smart Company Analysis Face-to-face Competition 70

Sales and Marketing Management

SEPTEMBER 6, 2019

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. For the first time in decades, email and live chat support made it possible to quickly and easily communicate with a real person instead of a computerized menu or canned response.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

Crunchbase

NOVEMBER 17, 2022

Any company involved in selling needs to decide where to center its efforts: outbound or inbound sales. Balancing outbound selling and inbound selling will enable you to prep your sales team to deliver the right strategies at the right moment. What are outbound sales? What are inbound sales?

Inbound 52

Inbound Outbound Ideal Customer Profile Strategy 52

Zoominfo

OCTOBER 4, 2019

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. Maersk, a Danish shipping company, began using social in 2011 to raise brand awareness and form stronger relationships with its customers. Keep reading!

B2C 100

B2C B2B Marketing Lead Rank 100

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Clear, relevant communication is crucial for any company.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62

Sales Hacker

JUNE 20, 2022

It is our job as leaders and sales professionals to prepare for such an eventuality. 10 key points for sales leaders. What I share with you below is a distillation of incredible advice from sales leaders and professionals, as well as my own experiences. Sellers don’t just look to their sales leader for reassurance.

Lead Rank 89

Lead Rank Lead Scoring Leads Marketing Qualified Lead 89

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. The CRM: A Key Customer Retention Tool. Make it easy for your customers to succeed by providing the tools they need to hit the ground running.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Pipeliner

MAY 13, 2020

Recent studies show a whopping 84% of companies that have current hiring needs anticipate using executive recruiters to fill those roles. Executive recruiters deliver top talent to hiring managers attention that he would not have otherwise had access to, making companies substantially more competitive in the current war for talent.

Hiring 98

Hiring Trends Ideal Customer Profile Retention 98

LeadFuze

JULY 25, 2021

There are a lot of moving pieces to the post-sale process. Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. ” – Bill Price. Too many companies end their funnel right after acquisition. Now, let’s get into the nuts and bolts.

Lead Rank 124

Lead Rank Lead Scoring Top of Funnel Churn 124

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. When you have disparate tools, you can’t do that, since they often don’t integrate together. Worse, the tools won’t work across the whole process. They chose not to buy disparate tools. How smart are you?

Scale 48

Scale Smart Company CRM Microsoft 48

SBI

JUNE 10, 2015

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Plus, our tools are versatile. Humans are inconsistent in their sales approach, which hurts the customer experience.

Up-Sell 50

Up-Sell Decision Maker Revenue Closing 50

Sales Hacker

NOVEMBER 21, 2019

Companies that prepare for and embrace the changes AI brings will thrive. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. The need for automation in sales. The potential future of AI for sales.

Ideal Customer Profile 85

Ideal Customer Profile How To Churn Face-to-face 85

Pointclear

FEBRUARY 2, 2011

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Smart companies will increasingly be "brand butlers," focusing on how they can help their customers or prospects to make the most of their daily lives (versus the old model of selling them a lifestyle).

Trends 180

Trends B2B Social Media Marketing 180

Mindtickle

JULY 2, 2016

Tweet This: Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. Tweet This: Just one phenomenal customer experience can make a world of difference when it comes to word-of-mouth promotion. Karl Wirth , Founder & CEO at Evergage.

Customer 52

Customer Loyalty Microsoft Smart Company 52

Mindtickle

JULY 2, 2016

Tweet This: Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. Tweet This: Just one phenomenal customer experience can make a world of difference when it comes to word-of-mouth promotion. Karl Wirth , Founder & CEO at Evergage.

Customer 52

Customer Loyalty Microsoft Smart Company 52

SugarCRM

AUGUST 19, 2019

Here’s our take on the four most important trends driving sales in the manufacturing sector right now. The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost.

Trends 20

Trends SugarCRM B2C CRM 20

Braveheart Sales

SEPTEMBER 23, 2021

Of course, smart companies play the arbitrage game: When costs are rising, pass along the price increases as quickly as you can while you try to delay accepting the cost increases from your suppliers as long as possible. However, if your higher cost inputs are commodities, freight, energy, etc.,

Margin 40

Margin Insurance Insurance Energy 40

The Brooks Group

APRIL 23, 2014

To build a great sales team, a meaningful and consistent sales management process must be in place organization wide. The 8 Components Of A Best-In-Class Sales Management Process. Recruitment – Regardless of industry, recruiting top sales performers is the very cornerstone of any sales management process.

Hiring 40

Hiring Sales Management Smart Company Construction 40

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. As our networks expand, and the tools we leverage to network, the rate of distraction and overload skyrockets.

Face-to-face 51

Face-to-face Networking ACT Ideal Customer Profile 51

Sales Hacker

JUNE 23, 2020

This week on the Sales Hacker podcast, we speak with Leah Chaney , the Chief Experience Officer for BetterGrowth, a customer support agency she founded. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Hey everybody, welcome to the Sales Hacker Podcast. Sales teams have had to quickly adapt to a new normal.

Customer 73

Customer Churn Lead Rank Scale 73

Your Sales Management Guru

OCTOBER 13, 2015

But one area where additional improvements still can be made is the sales organization. Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts. They often lack both a strategic and tactical sales plan.

Revenue 40

Revenue Hiring System Case Study 40

Klozers

JUNE 5, 2014

The recent increase in the number of Online Reputation Management companies validates this, however smart companies have learned some simple strategies and techniques on how to deal with the Customers From Hell, and try to catch them before the problem escalates, let alone they post anything negative online.

Ideal Customer Profile 50

Ideal Customer Profile Customer Social Media CRM 50

Sales Hacker

JUNE 16, 2020

This week on the Sales Hacker podcast, we speak with Dr. Gleb Tsipursky , an internationally recognized thought leader known as the disaster avoidance. His cutting edge thought leadership has been featured in over 550 articles and 450 interviews in the likes of Fast Company, CBS News, and Time. Subscribe to the Sales Hacker Podcast.

Government 99

Government Call-back Real Estate Face-to-face 99

Sales Hacker

JULY 16, 2020

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. Notice this part of the Axios article: “The two companies first began talking prior to the pandemic, although that was more about a partnership than an acquisition.”.

Top of Funnel 100

Top of Funnel Pipeline Scale Funnel 100