Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and and isn’t that our goal in sales?—?a But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Hubspot Sales

DECEMBER 16, 2020

From the sales floor to the makeshift home office set up, salespeople of all kinds in all industries have faced a myriad of challenges and roadblocks this year. Mintis Hankerson is a Senior Sales Manager at HubSpot. For Mintis, 2020 has been all about balancing empathy with sales achievement.

Real Estate 144

Real Estate Face-to-face Forecasting Hubspot 144

Pointclear

FEBRUARY 2, 2011

” In other words, they understand that in addition to being in the business of selling whatever they sell—be it shovels or software—they also need to be producing content as a cornerstone of their marketing, both to engage and educate their would-be customers. But producing any old content isn’t enough.

Trends 180

Trends B2B Social Media Marketing 180

Hubspot Sales

MAY 10, 2018

Bad sales advice is shockingly common -- and you don’t want to find out you’ve been misdirected the hard way. After all, every mistake means it’s harder to achieve your sales goals. I once worked for a manager who put a great deal of emphasis on activity metrics rather than actual sales results. 1) “Focus solely on activity.”.

Hiring 111

Hiring Hubspot Inbound Promotion 111

LeadFuze

JULY 25, 2021

When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Finding new clients is the fuel that drives growth in any company, but for those who use recurring revenue models—You have to keep on selling your product every month. Now, let’s get into the nuts and bolts.

Lead Rank 124

Lead Rank Lead Scoring Top of Funnel Churn 124

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. The larger you become, the harder it is to keep track of dealers’ pipelines and forecasting your own sales. In a four-year period, this company consolidated more than 40 systems into less than seven.

Scale 48

Scale Smart Company CRM Microsoft 48

Sales Hacker

NOVEMBER 21, 2019

Companies that prepare for and embrace the changes AI brings will thrive. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. The need for automation in sales. The potential future of AI for sales.

Ideal Customer Profile 87

Ideal Customer Profile How To Churn Face-to-face 87