Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. However, the drug business can be very lucrative, especially the ones that are legal. The same principle works for small business owners.

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BuzzBoard

JANUARY 6, 2025

Selling to small businesses carries the hallmark of innovation, personalization , and a focus on delivering tangible value in every interaction or touchpoint. These, indeed, are the forces reshaping how small businesses operate and thrive. Heres a closer look at the key aspects shaping this evolution: 1.

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BuzzBoard

NOVEMBER 29, 2024

Selling to small businesses can be a highly lucrative opportunity for digital marketing agencies, offering a vast and untapped market of potential clients. To succeed in this space, agencies must be willing to adapt their strategies and offerings to meet the unique needs and challenges of small businesses.

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Sales and Marketing Management

AUGUST 15, 2023

These five handy digital marketing tools will help you streamline and automate your business processes to grow your small business. The post Top 5 Digital Marketing Tools to Grow Your Small Business appeared first on Sales & Marketing Management. They are easy to use and free.

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Sales and Marketing Management

MARCH 31, 2025

Technology isnt just a nice-to-have; its a survival tool for small businesses one thats essential for growth. The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead.

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No More Cold Calling

OCTOBER 27, 2020

(You can also read our interview in Sonia’s blog post, Driving Sales Through Referrals with Joanne Black.) . She works with small business owners who face the challenges of limited cash flow, declining sales, and minimal support. Join a Community of Unstoppable Small Businesses. How about you? .

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Grant Cardone

JULY 8, 2024

Recently, there has been a streak of crimes online that target you if you are a small business owner. Further, these particular misdeeds affect your sales and your company’s public image. Criminal Copycats are Pretending […] The post Small Business Owner? The post Small Business Owner?

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Smooth Sale

APRIL 15, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Embrace These Seven Success Tips for Small Business Growth Running a small business can be both challenging and rewarding. Our guest blog offers seven success tips for small business growth in today’s competitive landscape.

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BuzzBoard

DECEMBER 12, 2024

In a remarkable turnaround, US small business optimism in November 2024 leaped to levels not seen since June 2021, according to the NFIB (National Federation of Independent Business) Small Business Optimism Index. Rising eight points to 101.7, This shift had the most significant impact on the overall index.

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Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. If you think a CRM is an expensive tool only for large businesses, think again. Boost Customer Engagement and Retention Once you’ve made a sale, your work doesn’t stop.

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Nimble - Sales

FEBRUARY 27, 2025

Effective contact segmentation is a game-changer for small businesses leveraging their CRM systems. As customer data continues to grow in importance, the ability to properly segment and target different customer groups has become essential for business success.

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No More Cold Calling

MARCH 25, 2021

Who paved the way for women in sales? Yet, even with gender biases and cultural norms working against them, there were women trailblazers in every century, including women sales leaders. Blazing a Trail for Women in Sales. Most notable among early women sales leaders is Lucinda W. Picture yourself in 1900.

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Tenbound

OCTOBER 21, 2024

If you’re a small business owner looking to expand your reach, using the right digital tools is essential. Kartra and WebinarJam, two powerful platforms, can work together to help you grow your business through streamlined marketing and engaging webinars. The best part? Click here to get more information about Kartra.

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Small Business Small Business Webinar Metrics Top of Funnel 59

Marc Wayshak

SEPTEMBER 6, 2023

Are you a small business owner or a company founder who has found yourself in the role of the lead salesperson for your company? It’s a really common place to be because the reality is that sales is the driving force of any business, and we, as business owners, often have to master the process of selling what we do.

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Smooth Sale

APRIL 26, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Choose An Impactful Small Business Name One of the most challenging steps of starting a business is picking an appropriate name. An admirable business name refers to the following: · Does the name indicate the theme of the business?

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Sales 2.0

OCTOBER 9, 2020

If you’re an AE, I recommend appointing yourself a small business owner. Just like most small business owners you probably feel like you have no time. Just like small business owners there are things you can do to make this situation a lot better. But you have my blessing to become a small business owner.

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Smooth Sale

MARCH 25, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! Truthfully, small business growth brings a collection of unique headaches. Be Inspired and Inspiring!

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Understanding the Sales Force

JULY 11, 2022

Even though I have traveled this route more than 5,000 times, it was the first time I noticed the difference in the various business signs along the road. All of the national brands, chains, franchises, and well known businesses had professionally designed and recognizable logos.

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Sales and Marketing Management

AUGUST 22, 2023

Five ways small business owners can use social media to build interest, trust and credibility, and drive high-quality traffic. The post 5 Social Media Lead Generation Tips Small Business Owners Should Follow appeared first on Sales & Marketing Management.

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Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. How AI Can Help Your Small Business First, consider three ways AI can support your small business.

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Small Business Small Business Tools Social Media 116

Nimble - Sales

MARCH 1, 2025

Effective contact management is crucial for small businesses looking to build strong customer relationships, improve sales efficiency, and enhance overall business operations.

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Nimble - Sales

MARCH 2, 2025

Email follow-ups are a critical component of lead management for small businesses. The right follow-up strategy can make the difference between losing a prospect and closing a sale.

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Small Business Small Business Follow-up Lead Management 52

Sales 2.0

FEBRUARY 21, 2020

The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Even cold techniques turbocharged with boatloads of technology get harder-and-harder every day as everyone gets the technology and the arms race for a better sales stack escalates.

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Pipeliner

NOVEMBER 12, 2023

Navigating the Challenges and Opportunities of Small Businesses As the host of this enlightening podcast, I had the pleasure of engaging in a thought-provoking conversation with John Golden, from Sales POP! Online Sales Magazine and Pipeline CRM, and John Nieuwenburg , a professional business coach since 2004.

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BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” What Is a Small Business Digital Audit? Small Business Digital Audit Is Now Fast & FREE!

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Small Business Small Business Tools Prospecting 105

Anthony Cole Training

SEPTEMBER 8, 2023

Graduating from college, I went right into a high-pressure sales job selling newspaper advertising for The Dallas Times Herald in the burgeoning Dallas, Texas marketplace. It was a hustle out there as we competed with The Dallas Morning News who had a greater share of the subscriber and ad revenue markets.

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Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Make each piece of content valuable to your audience (read: not just sales copy). Never fear. Informational.

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BuzzBoard

SEPTEMBER 11, 2023

As a sales professional, it is crucial to have a deep understanding of the small business market in order to effectively sell to this segment. Small businesses play a vital role in the economy, and their unique needs and challenges must be taken into consideration. Let’s talk ‘CONVERSATIONS that CONVERT’.

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Sales and Marketing Management

SEPTEMBER 21, 2020

Author: Leeatt Rothschild Virtual sales meetings have become the norm as a result of COVID-19. However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Here are four actionable tips to help you lead more successful virtual sales meetings and ultimately earn more new business.

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Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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Understanding the Sales Force

MARCH 1, 2021

Today's post has nothing to do with selling, but is indirectly related because some of the businesses that have been hurt by the pandemic and the government's shut downs have sales organizations. In the US, the so-called COVID relief bill passed the house and we learned that only 9% of the 1.9

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Government Small Business Small Business Relationals 227

Sales 2.0

APRIL 23, 2020

Some firms sell products designed only for small businesses but many companies have products or services that can work for bigger companies but they have fallen into the habit of selling to smaller companies. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Follow the money.

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Sales 2.0

JANUARY 17, 2020

It’s uninspiring (and ineffective) for a sales person to email or call a prospect to “just touch base”. On the other hand, I’m all for sales people staying in touch. For example, someone running a (small) business unit nearly always cares about increasing sales. So what’s the solution?

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Pipeliner

JANUARY 29, 2025

This blog post will break down the key takeaways from their discussion, providing actionable advice and in-depth insights into how geofencing can revolutionize marketing strategies for small businesses. If a business promises a high-quality product in its ads, that promise must be fulfilled when customers visit the physical location.

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Sales 2.0

MAY 14, 2020

And I’ve done this many (many) times in my sales career and used many (many) hours of time on this. And I know many senior sales people that have spent lots of time on this too. This is just the cost of doing business. Sales people should sell. More so in sales than in any other profession I would say.

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Sales and Marketing Management

AUGUST 31, 2017

So whatever the size of your business – whether you are a scaling startup or a Fortune 1000 business – it’s critical to be clear about this vision and to articulate it clearly throughout your business and your sales channel. Understanding that there is a link between vision and sales is an important step.

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Sales 2.0

JULY 17, 2019

If you run a small company, you usually end up being one of your company’s early sales people. I graduated from Wharton’s MBA program in 1993 and had no sales training at all. Along the way I read every sales book I could find and then over time became friendly with many of the authors. Closing is easy. Baylor University.

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