article thumbnail

The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. See below for the escalation of brand value during Marty’s tenure.

B2B 306
article thumbnail

Your Customers Are Talking About You – Are You Listening?

Sales and Marketing Management

Author: Tim Minahan, CMO, SAP Cloud. Issue Date: 2014-10-06. Teaser: Social media is big and it’s only getting bigger. By recognizing and embracing its power, marketers can transform the very nature of business and engagement and deliver their customers to new worlds of excellence. Social media is big and it’s only getting bigger.

SAP 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Scrum Podcast Episode #14 – Guest Andrew Steane

The Pipeline

Sales Scrum Podcast Episode #14 – Guest Andrew Steane. Andrew Steane is a Senior Director of North American Sales Channels for business software leader, SAP. The post Sales Scrum Podcast Episode #14 – Guest Andrew Steane appeared first on TiborShanto.com. Want to know who to hire the best candidates?

Hiring 235
article thumbnail

PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

article thumbnail

Frequently Asked Questions About SAP Commissions

Canidium

Canidium is a leading Sales Performance Management (SPM) consultancy, and our expert consultants have been helping new customers implement SAP Commissions (formerly CallidusCloud) for over 12 years. Throughout this experience, we have heard multiple clients express similar concerns when switching to a new solution.

SAP 98
article thumbnail

SAP Commissions User Interface

Canidium

Whether you are new to SAP Commissions , or looking to see if SAP Commissions is right for your team, this is a good video to start with. It covers an easy way to do searches, as well as basic and advanced searches, to help you find the data you’re looking for.

SAP 87
article thumbnail

B2B Marketing Podcast Stirs Up Fresh Ears Amidst Pandemic

Sales and Marketing Management

Now a year later, with 50+ episodes under our, the podcast enjoys guests from companies like SAP, Regal Cinemas, Amazon, Discovery Networks and Zoom. The post B2B Marketing Podcast Stirs Up Fresh Ears Amidst Pandemic appeared first on Sales & Marketing Management.

B2B 244