article thumbnail

Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

But in today’s digital world, the line between sales and marketing is increasingly blurred. There’s no better example of this development than the relationship between content marketing and sales enablement. . Sales enablement content — in other words, content that sales reps can leverage in order to sell more effectively.

article thumbnail

The Guide to a Customized Sales Training Program

SBI Growth

You can create PowerPoints, Prezi, videos or white papers to name a few. Remember, as the sales enablement leader, your sales reps are your customers. As the Sales Enablement leader, YOU are responsible for the sales training initiatives. The goal is to step outside the box.

Training 281
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

article thumbnail

Defining Sales Enablement Roles and Responsibilities

Showpad

The sales cycle is not an exception to this rule, and by extension, neither is sales enablement. . In fact, sales-related processes may benefit from the clear delegation of duties across the team more than any other aspect of services (as opposed to something like account management, which can be somewhat more fluid). .

article thumbnail

Centralizing or decentralizing sales enablement? Three factors to consider

Showpad

Should you centralize sales enablement? Driving sales enablement impact requires the right set-up: strategic, formal and charter-based. Driving sales enablement impact requires the right set-up: strategic, formal and charter-based. No matter your definition of sales enablement, the data is straight forward.

article thumbnail

How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

article thumbnail

4 Must-Have Post-Pandemic Sales Enablement Strategies

Allego

As sales managers reviewed results at the end of last year, many faced a stark reality: the virtual sales training programs they had cobbled together to get through the pandemic had not produced the desired results. Here are the top four behaviors of companies that have mastered modern sales enablement: 1.