Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. With careful data-driven targeting strategies, your business can attract quality B2B leads that convert.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Sales and Marketing Management

NOVEMBER 8, 2017

Author: Staff There seems to be no end to the workshops, webinars and blog posts on how managers can better understand millennials in order to effectively recruit and retain this emerging workplace demographic. Ask speakers to do follow-up emails or webinars. It has paid off in the long run.”. who has on-stage expertise.

Webinar Metrics 192

Webinar Metrics Meeting Demographics Exercises 192

Sales Hacker

JULY 15, 2021

Brands using the strategy see a massive 171% hike in average annual contract value. To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). B2B Content Marketing ROI. B2B Content Marketing Success.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Score More Sales

FEBRUARY 13, 2013

Be sure to listen to the great “10 Ways to Utilize Social Selling in 2013″ webinar that Linkedin and DocuSign hosted today if you missed it. (if Check out our Social ROI calculator. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips in selling.

Social Selling 239

Social Selling Tools Webinar Metrics Outbound 239

SBI Growth

APRIL 8, 2013

These factors all contribute to formulating your marketing strategy and consequently your org chart. Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. And based on the buyer research, when the content resonates most. The overall business goals also play a major part. CONTENT CREATION.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

SBI Growth

NOVEMBER 5, 2012

A strategy to engage buyers before a sales rep is present is now essential. Put these in a bucket called “ROI/Case Study”. ROI Examples to help prospect along the full buyer journey from awareness to preference. Examples include publishing on your site, setting up a customer Webinar, etc.

Prospecting 308

Prospecting Customer Case Study ROI 308

No More Cold Calling

JULY 18, 2013

A new study reveals that referrals produce far more ROI than any other prospecting strategy. Now study after study proves what I’ve been saying for years: Referral selling is, hands down, the most effective prospecting strategy. No More Cold Calling Webinar: 5 Referral Selling Tips. Read “ Prospecting is Your Job.”).

Referrals 212

Referrals Webinar Metrics Cold Calling Sales Qualified Lead 212

DiscoverOrg Sales

MAY 6, 2016

What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With the right strategy, you can begin working your leads and closing deals before you even get on the plane. With the right strategy, you can begin working your leads and closing deals before you even get on the plane.

Trade Show 133

Trade Show Webinar Metrics Strategy Prospecting 133

Zoominfo

JANUARY 8, 2024

Today’s market calls for efficient, strategic growth and data-driven strategies that prioritize the bottom line. Join us for 2024 Go-to-Market Predictions , an exclusive webinar series where industry experts dive into the trends and forces reshaping business. The era of relentless expansion has passed.

Webinar Metrics 130

Webinar Metrics Lead Scoring Lead Rank Marketing 130

Nimble - Sales

AUGUST 20, 2020

This ongoing series of influencer webinars is intended to help you become better, smarter, and faster. In this webinar, Nimble CEO Jon Ferrara is joined by hall-of-fame nominated marketer and Wall Street Journal cartoonist Stu Heinecke.

ROI 138

ROI Meeting Journal Webinar Metrics 138

No More Cold Calling

FEBRUARY 24, 2021

Instead of doubling down on automated emails, phone calls, and LinkedIn invitations, now is the time to take a step back, thoughtfully analyze your prospecting approaches, and prioritize the most effective of all lead generation strategies: Getting referrals from clients. Can attest to the ROI they’ve received.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Establish goals and KPIs. The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Chorus research shows that team selling.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Allego

JANUARY 30, 2025

They must also implement continuous learning strategies to ensure sales teams remain agile and adaptive in the face of constant change. Well also showcase insights from Allegos library of webinars , eBooks , and blog posts to provide you with practical strategies for driving sales performance through modern enablement practices.

Trends 62

Trends Sales Enablement Webinar Metrics eBook 62

Allego

SEPTEMBER 21, 2021

In times of tight budgets and increased revenue demands, being able to prove your sales enablement ROI is critical. Common Challenges of Capturing Sales Enablement ROI. How To Capture Sales Enablement ROI. Costs are a crucial part of the ROI metric. Analyze Accelerated Revenue. ” Calculate Reduced Costs.

ROI 117

ROI Sales Enablement Top of Funnel Hiring 117

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Five Webinar Lead Generation Tactics 1.

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Zoominfo

NOVEMBER 22, 2019

Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) Discover your highest ROI products and services. This one is pretty self-explanatory: Which product or service delivers the highest ROI for your business? (If

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 97

Paid Content Top of Funnel Webinar Metrics Marketing 97

No More Cold Calling

OCTOBER 22, 2013

In fact, 86 percent of business buyers engage in research independent of the sales cycle. Before they make contact with us, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. They’ve also researched what our competitors have to offer.

Buyer 271

Buyer Face-to-face Social Media Small Business 271

Zoominfo

OCTOBER 13, 2021

Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. What do we mean by “direct mail marketing”?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

eGrabber

MARCH 27, 2020

But before diving into the strategies to improve sales productivity, let us first understand what sales productivity is. 6 Strategies to Improve Sales Productivity. Sending emails to targeted audience increases the chances of more sales conversions and maximizes ROI. Measure Sales KPIs. Email Address *.

Ideal Customer Profile 132

Ideal Customer Profile Webinar Metrics Strategy Maximizer 132

Vengreso

JANUARY 17, 2025

In this blog, we’ll explore why virtual sales programs, especially Vengreso’s offerings including our extensive blog resources and eBooks , should be integral to your business strategy in 2025. The evolution of virtual sales programs is not merely a trendits becoming the cornerstone of modern sales strategies.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

Zoominfo

DECEMBER 28, 2020

When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. And you improve your ROI. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. What are examples of data-based buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Allego

JUNE 19, 2020

To help you find out more about the best ways to deliver learning during these demanding times, we’ve rounded up the top fifteen webinars from Allego. 15 Most Popular Sales Training Webinars. Get successful personalization strategies from seasoned reps at Allego, Alyce, and Engagio. Innovators of eLearning have taken the stage.

Webinar Metrics 98

Webinar Metrics Training Hiring Face-to-face 98