Pipeliner

MARCH 2, 2025

Chris shares insights from his book The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies , explaining how marketing can shift from being a cost to a revenue driver. Tune in to learn how your marketing efforts can generate real ROI! The post 🎧 ROI-Driven B2B Marketing appeared first on SalesPOP!

ROI 52

ROI B2B Marketing System 52

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

No More Cold Calling

OCTOBER 24, 2024

Be sure to join the conversation on LinkedIn: Without ROI, Your Sale Is DOA. Then meet those referred prospects in person or schedule a video conference and learn the answer to this question. This strategy will fill your pipeline with plenty of new sales opportunities for 2025.

Opportunity 177

Opportunity Referrals How To Pipeline 177

Sales and Marketing Management

JANUARY 17, 2023

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.

Loyalty 345

Loyalty Incentives Incentive ROI 345

Predictable Revenue

SEPTEMBER 20, 2024

As we finish 2024, the landscape of AI sales tools has evolved dramatically, offering unprecedented opportunities to boost your ROI. The post 10 AI Tools for Sales to Maximize Your ROI in 2024 appeared first on Predictable Revenue.

ROI 118

ROI Maximizer Tools Sales Tools 118

Zoominfo

MARCH 17, 2021

Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Figure 4 : Of these marketing challenges, respondents often flagged ROI and lead generation as areas to resolve. In fact, one in six companies plans on investing in security initiatives. Source: ZoomInfo.

Company 324

Company Survey ROI Face-to-face 324

Sales and Marketing Management

JULY 31, 2024

A new approach to training can foster empowerment and adoption, boosting performance and your ROI. Is your sales team not making full use of its CRM system? The post Overcoming Your Sales Team’s Resistance to CRM appeared first on Sales & Marketing Management.

CRM 296

CRM ROI System Sales 296

Zoominfo

NOVEMBER 1, 2024

Enhanced Targeting Capabilities By focusing on specific accounts, businesses can ensure their marketing efforts are directed towards the most promising prospects, maximizing ROI. Measurable Results Account-based advertising software provides detailed analytics, allowing marketers to track performance and demonstrate clear ROI.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

DECEMBER 6, 2021

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements. The post Simplify Sales Reps’ Lives With Voice AI appeared first on Sales & Marketing Management.

ROI 316

ROI Consumer CRM System 316

Sales and Marketing Management

SEPTEMBER 16, 2024

We explore why it's so motivating, how design has changed to meet the changing demographics of the workforce, and what program sponsors can do to enhance memorability and increase ROI. The post Right Destination, Right Design… Right On! appeared first on Sales & Marketing Management.

Demographics 296

Demographics Incentives Incentive Travel 296

Sales and Marketing Management

NOVEMBER 9, 2020

Understand the buyer’s focus on ROI. Sales reps will need to closely examine their presentation and talk-track for this persona, ensuring points of ROI are discussed and numbers are accurate. Mind the CFO. One of the new, most active participants in the C-suite is the CFO. Embrace your new buyer persona rather than shy away.

Buyer 334

Buyer Strategy Buyer Persona ROI 334

SocialSellinator

DECEMBER 25, 2024

Discover how to measure ROI of social media marketing and optimize your strategies for better business outcomes. Learn more today!

Social Media 106

Social Media ROI Media Marketing 106

Cincom Smart Selling

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Even the most advanced CPQ system will fail to deliver ROI if sales teams struggle with usability and fail to leverage advanced features, missing out on automation benefits.

ROI 48

ROI Maximizer Lead Rank Discount 48

Score More Sales

AUGUST 6, 2020

One of the reasons I did some heavy research seven years ago was that as a sales trainer and consultant, I could not show enough ROI for the time and money clients were investing in our work. What if there was some science around helping your buyers buy in a better way, or an easier manner?

Sales Cycle 310

Sales Cycle ROI Research Buyer 310

Sales and Marketing Management

MAY 8, 2019

This will result in better customer relations and an increased ROI. Maximize ROI year-round. High-quality video can be used in a variety of ways to maximize your event’s ROI. With this valuable information, you can continuously improve your events and maximize attendee satisfaction.

Video 316

Video Strategy Maximizer ROI 316

Zoominfo

JANUARY 21, 2025

And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

FEBRUARY 24, 2025

CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 25% ROI on ad spend. . +30% qualified accounts-to-opportunity conversion. Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% 15% average time to close. Pipeline Growth Creates entirely new sources of accounts and opps. +40%

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

The Pipeline

JUNE 22, 2021

I’m not big on ROI , they’re everywhere, but they do point to how vendors use them to demonstrate “value(?)” They understand, and in their own businesses, they know that value in business is about outcomes. You can move away from ROI , to demonstrating how you can bring permanent change to work-flows to reach those outcomes.

ROI 272

ROI Objections Vendor Quota 272

The Pipeline

NOVEMBER 30, 2020

For over 20 years, Jason has been consulting with companies and organizations in different verticals to uncover challenges and opportunities and then create customized training solutions that deliver a tangible ROI.

Policies 280

Policies ROI Channels Training 280

Sales 2.0

FEBRUARY 21, 2020

Building networks of people that will help you get in the door with prospective customers is going to be huge in the future of business development as cold technique ROI continues to dive. Relationships got lost in the race to build tech stacks (obviously my opinion.) Think what’s happening with GDPR and CCPA and extrapolate.).

Prospecting 407

Prospecting Face-to-face Small Business Small Business 407

Pipeliner

JANUARY 29, 2025

Measurable Results and ROI John notes that traditional advertising methods, such as Google Ads and Facebook Ads, can quickly deplete budgets without providing clear insights into their effectiveness. This high ROI demonstrates the effectiveness of targeted advertising in driving substantial business outcomes.

Video 95

Video Advertising Advertising Marketing 95

SalesFuel

NOVEMBER 25, 2024

You can help them create ads that perform well (with proof) and have great ROI. If your client is still worried about ROI, share these tips on controlling direct mail ad costs with them. That knowledge will give your client’s ad campaign the best chance of successfully achieving terrific ROI.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Sales and Marketing Management

SEPTEMBER 30, 2022

The resulting findings can help you concentrate production on strategies that will yield greater ROI and identify harmful shortcomings within your company’s messaging. You should regularly monitor your content’s performance using the right KPIs.

B2B 250

B2B ROI How To Strategy 250

Zoominfo

SEPTEMBER 17, 2024

Improving marketing ROI by targeting the right audience with precision, leading to better conversion rates. business and consumer data, making it an invaluable tool for companies looking to boost their ROI and achieve growth objectives. This solution provides unlimited access to industry-leading U.S.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

MARCH 2, 2021

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Most importantly, not making use of big data can mean failure to understand who your customers are and what they need. Big Data and Email Marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Track total event costs and measure ROI of your investment ongoing. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost. This helps everyone refine strategies for future events.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

No More Cold Calling

FEBRUARY 24, 2021

You don’t have to wait until your solution is implemented and producing ROI. Can attest to the ROI they’ve received. That’s why your existing clients are your best possible source for referrals, because with them, you’ve definitely earned that right. You can ask: During the sales process when you’ve added value.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Pipeliner

FEBRUARY 18, 2025

ROI Focus : Kasper advocates for a more data-driven approach to marketing, where companies assess their needs and capabilities before making decisions about team structure. Develop Clear Metrics and ROI : Establish clear metrics and ROI for your marketing efforts to ensure efficient spending and effective strategy implementation.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95