Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

SEPTEMBER 17, 2024

There are many lead mining tools and platforms available today. Choosing an appropriate solution will depend on your organization’s challenges, opportunities, and objectives, and even businesses of similar headcount and revenue in the same industry may have very different needs. What is Lead Mining Software? The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. But corporate hierarchy errors are much more serious than your garden-variety duplicate CRM record because they undermine core sales and marketing strategy.

Data 130

Data Revenue Scale Territories 130

Zoominfo

FEBRUARY 19, 2025

Here are their actionable takeaways that can equip RevOps leaders with tools to streamline operations, foster collaboration, and unlock growth in 2025: Proactive Planning: Start early, align with top priorities, and establish a clear workback plan. Tech Stack Mastery: Continuously assess tools for functionality and adoption.

Revenue 130

Revenue Strategy Maximizer Ideal Customer Profile 130

Hubspot Sales

MARCH 13, 2025

Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024 , reps are still struggling to meet their sales goals. Table of Contents What are revenue targets? Getting stuck on YTD sales.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Understanding the Sales Force

JANUARY 15, 2025

This is a 2018 article about 24 and how you can double your revenue. Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). BANT should never be in that category.

Sales Process 173

Sales Process Lead Rank Lead Scoring Sales Qualified Lead 173

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. Sales planning is vitalwithout a roadmap, youre just hoping your revenue targets magically come to life. Maybe you need more first appointments.

Data 98

Data Tools Intent Data Top of Funnel 98

Zoominfo

SEPTEMBER 17, 2024

Instead of waiting until buyers are clearly in-market, sales teams now can rely on a layered, AI-fueled analysis of multiple high-value signals to zero in on prospects who are strong fits for their product or service but not yet showing classic signs of interest. They can’t get the sales, the pipeline isn’t moving.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results.

Survey 130

Survey Lead Rank Lead Scoring Forecasting 130

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. In this fast-paced world of sales enablement , staying ahead requires more than just traditional methods.

Tools 67

Tools Top of Funnel Lead Rank Analytics 67

Understanding the Sales Force

MARCH 31, 2025

We all get these spammy emails and LinkedIn messages on a daily basis which promise more meetings, more customers, an increase in revenue, and success like we’ve never seen before. Even the people who provide the services promising inbound leads, meetings, and sales increases are struggling to generate inbound leads!

Pipeline 188

Pipeline How To Cold Calling Inbound 188

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 70

Tools Social Media Channels Sales Methodology 70

Allego

MAY 8, 2025

Revenue is on the lineand most teams dont even realize it. Misalignment between marketing and sales is silently killing productivity, pipeline velocity, and revenue growth. In fact, more than half of B2B sales professionals say lost sales and revenue is the most significant impact of misalignment.

Revenue 62

Revenue Opportunity Marketing Sales Qualified Lead 62

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales Hacker Training

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. You can’t change what’s already happened.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Zoominfo

FEBRUARY 11, 2025

Sales teams are drowning in tools. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Its time to make them intelligent.

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Understanding the Sales Force

OCTOBER 9, 2024

Most sales teams win fewer than half their “games,” and while defense can’t be blamed, pitching can! Unlike the Red Sox, most sales teams have too much pitching (demos and presentations)! As of this writing, they have assessed 106 sales and sales management candidates.

Hiring 352

Hiring Lead Rank Lead Scoring Compensation 352

The Pipeline

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. It start with how sellers think about time; which is why in sales, time is value not money. All measurable, all quantifiable and can be improved with skills and the right tools. This again puts a focus on the tools you use and how. By Tibor Shanto.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Zoominfo

MARCH 12, 2025

Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. 10% increase in ICP access , unlocking new revenue opportunities. Data enrichment to validate industry and revenue insights for prioritization.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Whats a GPT-Native Sales Team?

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Partners in Excellence

JANUARY 30, 2025

And we could step up to that through the same tried and true methods: hire more people, leverage more tools and technology. Average deal sizes went down, sales cycles went up. But no problem, we weren’t constrained by cost, hire more people, buy more tools, outsource demand/lead gen… We just ran the mathematical equations.

Scale 133

Scale Outsourcing Services Hiring Revelation 133

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. Integration with external partners and cloud solutions further enhances data accessibility, making ZoomInfo a critical tool for modern revenue operations.

Software 130

Software Software Account Data 130

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105