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From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. Use this as your checklist of the features, benefits, and capabilities that make these tools essential for turning data into revenue.
” That’s why it is imperative that companies follow my top 10 rules for a successful sales training and revenue growth: Sales training must be ongoing – not quarterly, not yearly, and not when things go south. Training should occur continuously on a bi-weekly basis.
The problem is, despite all the metrics and indicators we can track in our dashboards, they don’t produce revenue. It’s only in taking specific action in what we see, that we correct things and achieve our goals, ultimately driving our revenue, growth, and success. The post Metrics Don’t Produce Revenue!
In an era where economic uncertainty and tighter budgets dominate C-Suite discussions, one thing is crystal clear: Revenue is the ultimate metric, and every part of the organization, including marketing, must align with that objective. The post How B2B Marketing Must Drive Revenue appeared first on Sales & Marketing Management.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? Save your seat today!
The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. Can companies add water to grow revenue when the economic conditions are evaporating? We know what doesn't work in a recession. You add water.
As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a way that is relevant to your company's top priorities and revenue goals for the year?
Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.
The Revenue Builders Podcast has continued to bring you the best in sales strategies, leadership insights, and industry trends, featuring some of the most influential voices in the field. Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.
Why are revenue targets so hard to hit? And even with revenue up in 2024 , reps are still struggling to meet their sales goals. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their experience.
The post Is the Clash Between Your Sales and Finance Teams Killing Your Revenue Growth? Mending the fractured sales/finance relationship needs to be a priority at the top level. It needs to start from the top down. appeared first on Sales & Marketing Management.
In a research collaboration between SBI Growth and The Revenue Enablement Society, it was revealed that enablement functions are essential for organizations aiming to optimize their sales and revenue operations.
Kick-Start Planning with a Strong Workback Strategy Proactive planning is essential for Revenue Operations success, and according to Whitaker, it should begin as early as Q3. Set Achievable Goals with Input from RevOps Chang believes that Revenue Operations should be included in goal-setting discussions from the outset.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Charting your organization’s course to GTM improvement begins with assessing your revenue growth model so you can figure out which areas need to be prioritized and align your executive leadership accordingly.
Revenue leaders must prioritize relationships over digital shortcuts to drive real revenue growth. Because big ideas dont drive revenue growthconsistent, meaningful execution does. If you want to increase your revenue growth, stop relying on digital shortcuts and start focusing on meaningful connections over quick wins.
The post How to Optimize Your Sales Funnel to Boost Revenue appeared first on Sales & Marketing Management. Sales funnel optimization involves improving each stage of the sales funnel to increase the number of leads that convert into customers.
As someone who does not have an MBA or finance degree, Ive never conducted revenue forecasting. But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. Resource planning.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
This webinar will provide actionable insights to help your teams align for real revenue impact! The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation.
Revenue is the only metric that matters. Sure, revenue is our goal in sales. But in terms of sales metrics, revenue is a lagging indicator. We can measure revenue, but we cant manage it. But in terms of sales metrics, revenue is a lagging indicator. We can measure revenue, but we cant manage it.
This month, the Revenue Builders podcast shared some detailed breakdowns of complex sales processes, growth stages and leadership challenges. Seasoned Chief Revenue Officers shared insights on how they create process rigor to ensure their organization handles high-stakes deals with tact to maximize returns.
According to HubSpot, companies with well-optimized sales pipelines reported a 28% higher revenue growth rate compared to those with poorly managed pipelines. So why is it that many sales leaders default to coaching the deal at hand and do not consistently have sales pipeline management sessions with their people?
Its capabilities streamline workflows, optimize revenue strategies, and provide deep insights for smarter business decisions. The platform’s primary goal is to simplify the process of generating revenue through cold email campaigns.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.
Many sales leaders fail to set targets for much more than revenue/quota and perhaps 2-3 others from my list. Nearly all sales leaders fail to have and/or explain the consequences to their salespeople so they are aware of what will happen if they fail to meet the required targets for items 1-25 as well as quota/revenue. On the contrary.
When they do, they typically see a 28% increase in their team’s revenue. When they do they typically see a 42% increase in their team’s revenue. It’s hard enough to get sales leaders to coach consistently. It’s even more difficult to get sales leaders to coach consistently and effectively.
The post 3 Ways CEOs Can Leverage AI to Drive Revenue Efficiency appeared first on Sales & Marketing Management. AI is not just about automation its about creating deeper connections, delivering measurable outcomes and unlocking new opportunities. Three impactful ways CEOs can leverage AI to transform their approach.
As CEOs move through 2025, understanding how to drive sustainable revenue growth while navigating declining go-to-market (GTM) efficiency remains a critical challenge. CEOs are tasked with delivering consistent revenue growth while facing unpredictable demand cycle and increasing costs of operation.
If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.
A 40% increase in revenue. The agency is renowned for its proven track record in driving substantial results for leading clients by elevating traffic, conversion rates, and revenue through meticulously crafted campaigns. After struggling to hire the right sales team, Russ Macumber made a bold decisionhe returned to founder-led sales.
Backed by 14 proprietary machine learning patents, Chorus is built to help revenue teams win more deals, coach more effectively, and scale performance. From accelerating rep ramp time to driving coaching consistency and boosting collaboration across teams, Chorus helps revenue organizations run smarter and close faster.
The following stories from real GTM professionals show how today’s revenue leaders are leveraging GTM Intelligence to expand their reach, grow their pipelines, and close more deals. 10% increase in ICP access , unlocking new revenue opportunities. Data enrichment to validate industry and revenue insights for prioritization.
Pricing decisions are essential in defining revenue growth, yet many organizations fail to unlock the full potential of strategic pricing. As companies transition into the new year, refining pricing strategies often take center stage. Instead, they rely on outdated methods, and reactive discounting, leading to missed opportunities.
you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement. This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E
In my experience, most companies have KPIs in their sales organizations but the real issue is usually whether or not the KPIs they trot out actually drive revenue. In most cases, they do not. KPIs must be forward looking indicators, not lagging, or backwards looking results and most companies fail to make that key distinction.
Force Management Co-Founder John Kaplan and five-time CRO John McMahon recently had an in-depth discussion on the Revenue Builders Podcast about sales kickoffs. Combining their years of experience, they hashed out what works and what doesn't when it comes to planning and leading a kickoff event as a revenue leader.
With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. While we’ll stick with “sales enablement” for the most part, know that we always mean it to include the full breadth of revenue professionals.
Pocus Pocus is a revenue data platform designed specifically for go-to-market teams to analyze, visualize, and act on data — without relying on engineering support. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue. With a dataset of 4.2
This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Who in the Revenue organization benefits from Conversation Intelligence.
As a reminder, consistent daily coaching increases revenue by 28% and when it is paired with effective coaching, revenue increases by 43%. You need to develop a culture of coaching and that begins with requiring it, and having an expert, like me, train and coach sales managers to do it effectively and get an instant revenue bump.
In fact, 74% of companies that overperform on revenue have clearly defined ICPs, according to SuperOffice. Lets cut to the chase: if youre in B2B and dont have a solid Ideal Customer Profile (ICP), youre basically throwing darts in the dark.
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Along the way, he built multiple $100M ARR companies and trained over 1,500 sales reps, seeing first-hand what systems truly move the needle for revenue leaders.
CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides.
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. ZoomInfo customers aren’t just selling — they’re winning. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.
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