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Customer Retention Statistics: USA 2025

The Sales Collective

Customer retention plays a central role in sustainable growth. To get a closer look at how teams are approaching retention today, we leveraged AI-driven audience profiling to synthesize insights from 130,249 sales leaders across the United States to a high statistical confidence level for 12 months, up to April 28, 2025.

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Corporate Training Strategies: Boost Employee Performance & Retention (video)

Pipeliner

Purpose, Belonging, and Retention: The Human Side of Learning Key Insight: Employees crave a sense of purpose and a sense of belonging. A strong learning culture is a key driver of engagement and retention. Expert Tip: Retention isn’t just about perks—it’s about creating an environment where people feel valued and empowered to grow.

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How to Use Data Analytics in HR to Improve Employee Retention

SalesFuel

The 2025 SHRM State of the Workplac e report shares that teamwork, purpose, fairness, and recognition play a role in employee retention. After all, improving the employee experience results in higher retention. After working so hard to hire employees, managers must actively manage the work experience to improve retention.

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Will These New Hire Gifts Increase Retention?

SalesFuel

Some employers make new hire gifts of SWAG like corporate apparel or a coffee mug. Employees appreciate this gesture, but there are other benefits theyre more interested in. Recently, hiring managers have been promoting benefits like unlimited vacation time and work-life balance. Are Some Benefits Too Good to be True?

Hiring 59
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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The benefits of CRM for customer retention: Why it matters for your business

PandaDoc

In this article, we’ll explore how CRM and customer retention go hand in hand, covering everything you need to know to enhance your strategy. What does customer retention mean? Customer retention is a company’s ability to keep its customers over time. So why is retention so important?

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. This will set your business apart in sales success, as well as employee morale and customer retention.

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Stop Investing in Forgettable Learning Events

Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events. Engage reps who may not pay attention, leave sessions early or simply skip classes if they perceive it to be boring or low value?

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Sales Effectiveness: The B2B Sales Leader's Guide

You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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Reinforcement: The Key to B2B Sales Rep Training

If you’re investing in a B2B sales training initiative, give your program the best chance of success by implementing a reinforcement program designed to improve retention and keep the momentum of your training message going until your reps have the opportunity to really apply it. Or will it all be forgotten within days?

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It’s Time to Stop Obsessing Over Leads

Customer retention. Dump collecting leads for Account-Based Marketing and eventually, as your program matures, the focus shifts to these four ABM pillars: New business generation. Pipeline acceleration. Customer expansion.

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Increase Revenue With Better, Faster Sales Onboarding

Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them.

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Legendary Presentations: eLearning, Sales Collateral, and Defeating Death-by-PowerPoint

Speaker: Richard Goring, Director, BrightCarbon

By the end of this session, you’ll be ready to: Capture attention and maximize retention in a tiny amount of time. And once that’s finished, we’ll look at how you can take this engaging eLearning content and easily repurpose it to create sales collateral for your teams to use with clients.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.