Sales and Marketing Management

OCTOBER 15, 2020

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. It’s often an area that companies overlook, however, due to lack of time, money or technology tools.

Incentives 317

Incentives Incentive Travel Cancellation 317

Zoominfo

MARCH 13, 2024

Today, ZoomInfo has been named a Leader by Forrester Research in The Forrester Wave™ : Marketing And Sales Data Providers for B2B, Q1 2024. Defining Data Quality Forrester serves as a trusted guide for corporate technology buyers, with reports and recommendations that are based on rigorous research and exacting standards.

Report 130

Report Research Data Marketing 130

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Steven Rosen

MAY 24, 2024

” – Rob Ulsh Key Takeaways: AI is not a threat to sales professionals but a powerful tool that can enhance their effectiveness. AI can significantly simplify pre-call planning by providing prompt research and insights about potential clients. He also emphasized the time-saving aspect of AI in prospecting.

Company 296

Company Sales Leadership Retention Loyalty 296

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SBI Growth

MARCH 16, 2022

As commercial leaders are being pushed to grow at unprecedented rates, recent SBI research suggests that 57% of their highest-performing sellers are pursuing other opportunities.

Territories 312

Territories Retention Intent Study 312

Steven Rosen

MAY 31, 2021

These include being systematic, knowing what top performers in your organization look like, having strong assessment tools to make scientific decisions and that the process is rigorously followed. Many validated profiling tools in the marketplace will measure key source traits associated with success in sales and predict performance.

Hiring 386

Hiring Territories Energy Sales 386

No More Cold Calling

JULY 13, 2021

New research from Dave Kurlan and The Objective Management Group (OMG) backs up my claims. OMG’s research shows that an average sales force possesses 54 percent of the sales competencies needed to reach decision makers, but only 13 percent of salespeople are particularly good at it.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

SalesFuel

MAY 14, 2024

And culture can be one of your top team productivity tools when you roll out new sales technology and initiatives. Why Culture Is One Of The Top Team Productivity Tools In a poll published by Gallup and Workforce , engaged employees described their workplace culture as “caring,” “innovative” and “professional.”

Tools 113

Tools Hiring Maximizer Positioning 113

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

No More Cold Calling

FEBRUARY 21, 2019

Their research is fascinating and upends how we thought we learned. The way to embed learning and actually remember information is to use “testing as a tool for learning.” Art Kohn’s article, “ Brain Science: Overcoming the Forgetting Curve ,”pointed me to a book called Make It Stick by Peter C. Brown, Henry L. By Art Kohn.

Cold Calling 308

Cold Calling Training Research Study 308

Sales and Marketing Management

APRIL 1, 2020

In fact, research from Harvard Business Review indicates that the No. For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Sellers can personalize the workspace to refine their experiences.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. You’ll see me use it to research use cases for this very article a little later on.)

Small Business 116

Small Business Small Business Tools Social Media 116

No More Cold Calling

OCTOBER 1, 2020

Research shows cold calling scripts and tricks don’t work, but referrals do. In fact, new research from the Sandler Center shows that while most companies still focus on cold calling and emailing, referrals are far more effective at generating qualified leads. Sales Leadership Is Missing It Big (and Here’s the Proof).

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. Anil Kaul, CEO of Absolutdata , has more than 22 years of experience in advanced analytics, market research, and management consulting.

Case Study 319

Case Study Analytics CRM Study 319

Zoominfo

SEPTEMBER 2, 2021

Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. According to Chorus research, 57 percent of sales reps don’t forecast their pipeline correctly. Don’t let your pipeline falter when there are tools to make your sales process run smoother.

Data 52

Data Scale SalesForce Forecasting 52

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? Delivering excellent customer experiences is critical but requires using the right tools to streamline your operations while building a loyal customer base.

Customer Service 101

Customer Service Tools Customer Hiring 101

Zoominfo

APRIL 28, 2020

ZoomInfo’s data shows a similar increase in the adoption of a number of other tools as well. Research Suggests Productivity Benefits of Working from Home. Research Suggests Productivity Benefits of Working from Home. So, what does this mean for our businesses?

Company 258

Company Lead Rank Cancellation Report 258

Sales 2.0

DECEMBER 4, 2023

AI will help us use our “social graph” to find referrals without spending too much time on research. Up to this point, this kind of research has generally been too time-consuming for the average salesperson. The best tool today for this research is LinkedIn. Other tools do exist to mine our social connections.

Referrals 195

Referrals LinkedIn Data Research 195

Steven Rosen

JANUARY 15, 2024

Providing tools and resources for coaching and investing in sales leaders’ development is crucial to success. Change Management and Coaching Change management is a crucial aspect of sales leadership, and Keith recognized the importance of equipping his sales leaders with the tools and skills to drive change effectively.

Sales Leadership 268

Sales Leadership Coaching Resources Pivotal 268

Sales and Marketing Management

MARCH 20, 2019

In fact, Research from Gartner-owned CEB found that median time to fill posts increased by 30 business days, or six weeks, between 2010 and 2017. In fact, any business today that isn’t investing in its employees and giving them the tools to ascend and grow within their organizations is opening itself up to severe disruption.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Mr. Inside Sales

OCTOBER 11, 2021

When I got into this industry I did my own research, just like you’re doing now, and I looked for the company that not only offered the best (product or service) but also delivered the best customer service and follow-up. And these are the things you look for as well, right?”. “Now,

Objections 285

Objections Face-to-face Gatekeeper Licensing 285

Sales 2.0

JULY 8, 2022

If you sell a product of a reasonable value to a reasonably large company there will be several people involved in the buying of such a product ( 6-10 based on Gartner’s research ). This information that is in the public domain is the stuff you tend to get from tools like Linkedin (especially Sales Navigator), Insideview or Owler.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Zoominfo

MARCH 2, 2021

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Big Data and Email Marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Sales and Marketing Management

FEBRUARY 13, 2020

In fact, research from The University of Western Ontario shows that “roughly 80 percent of managers admit that they would willingly sacrifice long-term performance to smooth earnings or meet a short-term earnings target.” . Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades.

Influencer 262

Influencer Journal Lead Rank Decision Maker 262

Zoominfo

JUNE 2, 2021

Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. ZoomInfo offers three tools in its platform that show different types of buying signals: WebSights tracks which anonymous companies are coming to your website, including specific pages, over a given date range.

Data 246

Data Intent Lead Rank Lead Scoring 246

No More Cold Calling

JUNE 25, 2020

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. Research from Invesp shows that existing customers are 50 percent more likely to try new products and spend 31 percent more than new customers. They correlate activity with results. Not an encouraging scenario.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Mr. Inside Sales

MARCH 2, 2024

Mistake Number Three: Not doing any research on the company you’re interviewing with, and so not asking any questions about the position or the company. Unfortunately, many sales reps just show up, are not prepared, and haven’t done any research on the company they’re interviewing for. Less is more. This seems like a no brainer, right?

Hiring 241

Hiring Face-to-face Gatekeeper Licensing 241

Sales 2.0

MAY 30, 2023

Once AI is implemented, she says, “The question then becomes, ‘do sales organizations that use technologies like this shift their time to higher value activities, like training, researching prospects and strategy, so that when they do get face-to-face time to sell, they show up prepared and better trained?’” Sign up for the Sales 2.0

Face-to-face 312

Face-to-face CRM Forecasting Cold Calling 312

Sales 2.0

MARCH 15, 2023

AI can be good for the buyer too If AI tools are used thoughtfully to prepare for all calls with prospects or buyers, this could actually be good for buyers too. If a salesperson can now do this type of research in a short period of time, they will be able to speak to you more intelligently on your call. Sign up for the Sales 2.0

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195

Zoominfo

MAY 25, 2021

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The answer has little to do with the technology itself.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

SBI Growth

JUNE 10, 2024

According to SBI’s recent research report, " Revive Commercial Productivity by Easing Buying Friction, " overcoming this buyer friction requires sellers to demonstrate their organization’s ability to understand and evolve with buyers as their conditions change.

Sales Process 194

Sales Process Selling Skills Report Buyer 194