Research Related Topics 
The Pipeline
JULY 20, 2021
Which is why it is a surprise that many who avoided academic endeavours in the past, want to do so much research. Ask most sellers their view on research, most will respond without a thought, “it is an absolute must.” The majority will tell you they do most, if not all their “research” before even prospecting someone.
SBI Growth
OCTOBER 3, 2024
Facing headwinds from inflation, rising-wages, and decades-high interest rates, many firms are struggling to realize their growth ambitions while keeping costs in line.
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SBI Growth
OCTOBER 10, 2024
We’re excited to share the findings of our latest research, which was just published in Harvard Business Review: The Hidden Costs of CRO Turnover. I n the article, co-authored with my colleagues Bryan Kurey and Dave Lingebach, we examine the high costs of Chief Revenue Officer (CRO) turnover and its significant impact on company performance.
Smooth Sale
SEPTEMBER 5, 2024
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Research Conflicting Advice Before Deciding Our business environment leads to highly conflicting advice, requiring us to consider the pros and cons before making a serious decision. It’s critical to research each matter before making pronouncements to realize a better solution.
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Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Our research uncovered five key insights into what you can do today. Why are buyer-facing teams struggling and what can be done about it?
Sales and Marketing Management
JUNE 26, 2023
Associations that serve the incentive travel and non-cash recognition industries publish valuable research that can help sell a group incentive travel program to the C-suite. It’s helpful to understand emerging trends, participants’ preferences and key elements of program structure.
No More Cold Calling
JANUARY 27, 2022
The research is clear: Diversity drives sales. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. Research is great, but for any change to happen, we need to get started. Thus, they win deals more often. times faster and profits 4.1
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But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so. Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.
Advertiser: ZoomInfo
Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.
Advertiser: ZoomInfo
Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?
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