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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Does Sales ignore my leads? A Marketing Productivity Benchmark is a diagnostic tool that reveals the strengths and weakness of a marketing organization. Is my Marketing Strategy broken? Benchmarking.

Remedy 308
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Systems Thinking: The Missing Link in Your Enterprise Data Strategy

Zoominfo

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

System 130
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4 Ways to Empower Sales Teams In This Environment

Sales and Marketing Management

Wherever they are, your sales force is a dynamic team that's unique to you. There's a few common scenarios that occur in partially onsite outside sales teams: Benching: Situated side-by-side in wide-open rows, benching is an efficient way to provide a home base for employees on the go. Rethink Sales Collateral.

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12 Ways to Handle Sales Pressure

Zoominfo

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. ” ( source ). ” ( source ).

Hiring 258
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The Craziest, Most Unusual Sales Selection Criteria and What Really Works

Understanding the Sales Force

As you might guess, the remedies I found included some very crazy things that common sense would tell you to stay away from. Well, in the 31 years I've been in the sales consulting business, I have heard some very crazy sales selection criteria too. Insurance industry executives say that it's perfectly normal.

Hiring 120
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The Seller Trust Fall

Mereo

Sellers must establish and reinforce trust in every conversation of every sales cycle. This does not have to be a desperate approach to conversations, and nor should your salespeople force relationships with buyers — but rather you must lead a shift in your sales teams from self-focused selling to buyer-centric service.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Fortunately, social media allows you to access the insights you need to remedy this issue. Social media accelerates the sales pipeline. Enter, social listening.